Steve Shu

Current

Management Consultant at Steve Shu Consulting Services
Assistant Professor at Irvine University

Past

Account Director, Pro-Bono Consulting at Taproot Foundation
Nortel Business Consulting, Principal at Nortel
Director, Consulting and Interim Management Services at S4 Management Group

Vice President of Operations at FiveSight Technologies
Management Consultant at PRTM
Service Line Manager at Telcordia

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3 more...

Education

The University of Chicago - Booth School of Business
Cornell University
Cornell University

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Recommended

13 people have recommended Steve

Connections

326 connections

Industry

Management Consulting

Websites

Steve Shu’s Summary

Steve Shu provides management consulting and business development services and has over sixteen years of industry experience with specialties in business strategy, marketing, operations, high-tech, and venture situations. Prior to these efforts, Steve has held a number consulting, interim management, and management roles, including as a principal consultant and practice leader with Nortel Business Consulting, Vice President of Operations and Business Development for FiveSight (acquired by Intalio), COO for 21Publish, and management consultant with Pittiglio Rabin Todd and McGrath (PRTM), a premier management consultancy to high-tech firms. Steve has consulted to numerous clients throughout his career from startups to Fortune 500 companies.

Steve holds an MBA from the University of Chicago and both an ME and BS in Electrical Engineering from Cornell University. He is also an Assistant Professor of Marketing at Irvine University with special interests in brand management & social media.

Steve Shu’s Specialties:

Business strategy, business development, marketing & sales, operations, high-tech, startups and growth-phase companies.

Steve Shu’s Experience

Management Consultant

Steve Shu Consulting Services

(Management Consulting industry)

March 2009 — Present (9 months)

Management consultant and business development professional. Recent clients include growth company new product development operations, business opportunity analysis in healthcare software space, marketing segmentation strategy for growth company, and research on brand image & associations and litigation related to infringement in technology space.

Steve Shu Consulting Services specializes in areas related to business development. Business Development = Incubation of Advances In Marketing + Sales + Operations + Finance. To obtain these results, clients typically follow one or more tracks of services (ranging from simple to more complex):
- Sales learning curve (SLC) advances (e.g., marketing and sales acquisition processes)
- New business capability development (e.g., business analysis, new product introduction, & launch of new initiative)
- Contract or interim management (e.g., transitional & milestone management)

Recent projects include:
- Growth-phase operational process consulting to a company providing software services to companies in the SMB sector with heavy dispatch & scheduling operations
- Stategy consulting modules for a healthcare software vendor in terms of new business opportunity analysis
- Branding and marketing consulting related to a litigation case in the software sector

Steve Shu Consulting Services also has a network of trusted, niche business partners that provide complementary services in areas such as:
- Marketing spend optimization
- Branding identity and creative
- Search optimization and website analytics
- Programming and development
- Organizational innovation & creativity training
- Legal and transactions
- High-tech program and interim management
Assistant Professor

Irvine University

(Higher Education industry)

March 2009 — Present (9 months)

- Develop and teach courses related to marketing and organizational behavior at the undergraduate and graduate level in the business school. Special interest areas in brand management, social media, and business strategy.
Account Director, Pro-Bono Consulting

Taproot Foundation

(Non-Profit; Non-Profit Organization Management industry)

July 2009 — October 2009 (4 months)

Taproot Foundation provides pro-bono consulting services to nonprofits in the areas of HR, marketing communications & copy, strategic planning, and donations-related areas. Steve covers primarily brand strategy, marketing, and organizational strategy projects.

Current project involves working with the California Family Health Council on brand strategy and market messaging.

Account Director roles include: review client needs, finalize scopes of work, award service grants; maintain alignment with client executives, Boards, and engagement teams; provide oversight and ensure engagement delivery & quality in conjunction with project managers, interview & select project managers and specialist consultants for projects, and coordinate with metro market general manager.
Nortel Business Consulting, Principal

Nortel

(Public Company; NT; Telecommunications industry)

November 2005 — March 2009 (3 years 5 months)

- Manage global, carrier consulting practice of business and technology consultants and provide services to assist cable operators, mobile wireless, wireline operators, and new entrants to launch new businesses.
- Worked with marketing and sales executives of a cable company to develop detailed marketing and sales plan covering converged telecommunications services. Plan covered pricing, devices, product and services roadmap, retail & channel strategy, promotions, distributor commissions, etc.
- Developed business plan, financial model, and services roadmap for the executives and Board of a utility regarding entry into the broadband municipal wireless business and covering services such as video, portal and hotspots, and data access.
- Assisted a service provider with its technology asset strategy through marketing research and financial analysis to evaluate the business case for expanding into the corporate data and campus services market.
Director, Consulting and Interim Management Services

S4 Management Group

(Management Consulting industry)

September 2004 — November 2005 (1 year 3 months)

- Served as COO for 21Publish, a German Web 2.0 software company that provides turnkey blog communities and branded social networking environments. Led business development effort to close 21Publish’s largest media & entertainment sector deal covering BusinessWeek Online’s business school (MBA) blogging community.
- Served as Director of Finance for Business Integration Technology, an open-source B2B software consultancy and an affiliate of Daugherty Systems. Provided financial, proposal development, and legal support.
- Helped Series C financed high-tech company in the insurance space to diagnose operational process and organizational breakdown costing company substantial lost book of business. Utilized process flow, quantitative, information technology, organization and control structure analyses.
Vice President of Operations

FiveSight Technologies

(Computer Software industry)

November 2000 — August 2004 (3 years 10 months)

- Oversaw and performed business functions of enterprise software vendor related to general operations, including marketing & sales, professional services, legal, and finance & accounting.
- Developed marketing collateral, web content, pricing strategies, sales methodologies, and industry workshops to support company’s business development and sales efforts.
- Secured company's first clients and distribution of software products in Japan.
- Played lead role in finding Series A equity investment for company, negotiating with corporate venture capital firm (Fenix as part Union Pacific Corporation), and facilitating executive team, shareholders, and Board.
- Directly provided management consulting services to strategic customer accounts, such as working with CEO of Tier 1 media & publishing division to cover activities such as product platform ideation and strategic opportunity assessment for a new healthcare information services product suite.
Management Consultant

PRTM

(Partnership; 201-500 employees; Management Consulting industry)

1998 — 2000 (2 years )
Service Line Manager

Telcordia

(Privately Held; 5001-10,000 employees; Telecommunications industry)

1992 — 1997 (5 years )