Steve Shannon

Current

Vice President, Sales & Marketing at Critical Mention

Past

Executive Vice President at BurrellesLuce
Senior Vice President, Sales at BurrellesLuce
Senior Vice President, Media Contacts at BurrellesLuce

Senior Vice President, National Sales at BurrellesLuce
Vice President, General Manager, National Sales at BurrellesLuce
Regional Sales Manager at BurrellesLuce
Account Executive at BurrellesLuce
Account Executive at Captial Clipping Service
Various Sales & Management Positions at Stern's Office Furniture

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Education

Kent State University

Connections

325 connections

Industry

Information Services

Websites

Steve Shannon’s Summary

Senior Executive Sales, Marketing & Operations Professional with exceptional leadership, organizational & supervisory skills in business development, sales management, market penetration, product development, brand building, operations, change management and risk mitigation.

Deep experience in managing sales, marketing and client service in a B2B environment. Deliver a SaaS (software as a service) solution to marketing and public relations professionals. Effective leader with strong communications skills and achievement of goals through measureable accountability. A continuous learner who embraces new technologies, adapts to new competitive threats and adjusts strategy, business model and market approach accordingly.

Targeted industries include: Fortune 500, Government, Entertainment, Healthcare, Pharmacuetical, Technology, Non-Profit, Financial Services, Telecom, Education.

Steve Shannon’s Specialties:

Proven ability to build and maintain critical relationships involving clear communication, persuasion and diplomacy.

Sales and Marketing Management, Channel Sales & Partnerships, Operations Management, P&L Management, Process Improvement, Training & Development (Certified Trainer: Prospecting, Sales, Negotiation, Coaching), Software Development, SaaS Development, Project Management, Post-Merger Integration, Human Resource Management, Team Development, Conflict Resolution.

Steve Shannon’s Experience

Vice President, Sales & Marketing

Critical Mention

(Privately Held; Internet industry)

October 2009 — Present (2 months)

CriticalTV is a comprehensive web-based television search and monitoring service that allows users to search, track and view critical information from television news. The platform provides real-time monitoring and email alerts for organizations that require up-to-the-minute news about their company, customers and competitors. CriticalTV allows users to easily find a video clip online immediately after its broadcast, instantly share the clip within a workgroup via secure video-email or a private video gallery, and order a professional transcript or hard copy online.
Executive Vice President

BurrellesLuce

(Privately Held; Public Relations and Communications industry)

October 2007 — October 2009 (2 years 1 month)

Lead all aspects of sales, marketing and client services management as well as SaaS product development for leading media services company.

Products include Media Contacts, Media Monitoring and Media Measurement, with P&L responsibility.

Adoption of management benchmarks and mentoring

Successfully conceptualized, structured and launched significant new product offerings including web delivery portal and innovative monitoring and measurement solutions.

Enhance employee product knowledge through continuous training and development.

Increased sales efficiency through use of CRM, activity and pipeline reporting, and improved marketing efforts.
Senior Vice President, Sales

BurrellesLuce

(Privately Held; Public Relations and Communications industry)

2006 — 2007 (1 year )

Motivated one-third of sales representatives to exceed quota in sales for first three quarters of 2006 by realigning compensation plans and bonuses.

Designed and developed management process to identify, train and mentor under-performing sales staff. Introduced the “Chairman’s Circle” to recognize top monthly sellers.

Increased effectiveness of sales force by facilitating implementation of Professional Selling Skills (PSS) and Professional Prospecting Skills courses
Senior Vice President, Media Contacts

BurrellesLuce

(Privately Held; Public Relations and Communications industry)

2005 — 2006 (1 year )

Turned around 2005 $2.5 Million loss to $200K profit for 2006 for MediaContacts unit by increasing sales revenues, lowering costs and outsourcing operations, branding and business development initiatives.

Increased sales 250% from $30K/month to $75K/month. Conducted extensive sales training with staff on service, implemented sales pipeline program with weekly reviews of activity.

Generated a 200% increase in inquiries through direct mail and email campaigns.
Senior Vice President, National Sales

BurrellesLuce

(Privately Held; Public Relations and Communications industry)

2003 — 2005 (2 years )

Grew online deliveries of press clippings via SaaS model by 500%, with increased revenue of 35%.

Secured business and increased client revenues by 10% by negotiating and closing preferred vendor arrangements with two large PR firm holding companies
Vice President, General Manager, National Sales

BurrellesLuce

(Privately Held; Public Relations and Communications industry)

2001 — 2003 (2 years )

Increased sales by 33% per representative, increased close ratio on sales inquiries by 20%, lowered payroll by 20% by successfully restructuring the sales force in 2002.

Delivered a fully integrated sales and client service team utilizing Customer Relationship Management software; coordinated workflow process management and interface customization.
Regional Sales Manager

BurrellesLuce

(Privately Held; Public Relations and Communications industry)

1995 — 2001 (6 years )

Significantly exceeded sales goals generating $7M in revenue overseing accounts in Maryland, Virginia, North Carolina and the District of Columbia.

Successfully recruited, trained and managed team of three sales representatives.
Account Executive

BurrellesLuce

(Privately Held; Public Relations and Communications industry)

1994 — 1995 (1 year )

Sold at 137% of quota in this position.

One of two sales reps chosen to spearhead market launch of new Internet news monitoring service.
Account Executive

Captial Clipping Service

(Information Services industry)

1992 — 1994 (2 years )

Spearheaded sales launch of new affiliate service of BurrellesLuce

Secured 220 accounts in two year period, a company record.
Various Sales & Management Positions

Stern's Office Furniture

(Information Services industry)

1986 — 1992 (6 years )

Account Executive, Contract Interiors: B2B sales of office furniture to companies of 100+ employees. Largest sale $1.2MM

Store Manager: Retail store won "Store of the Month" three times in one year based on achievement of revenue and profit goal.

Account Executive: Outside sales, largest sale $120,000

Sales Representative: Inside sales with clients in-store and tele-selling.