CTO/VP Product Strategy, Co-Founder at Asyncast
San Francisco Bay Area
- Current
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- CTO/VP Product Strategy, Co-Founder at Asyncast
- Principal at Rising Edge Consulting
- Past
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- Author at McGraw-Hill / Osborne / Sams Publishing
- Director of Product Management, Security Products at Application Networking Group, Citrix Systems, Inc.
- Director of Product Management at Array Networks, Inc.
- Senior Software Engineer at Alteon Web Systems, Inc.
- Unix Systems Administrator at Several
- Education
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- University of California, Riverside
- University of California, Riverside
- Recommended
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14 people have recommended Steve - Connections
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- Industry
- Computer Networking
- Websites
Steve Shah’s Summary
- Marketing and product strategy executive focused on enterprise-class technology.
- 17 years of industry experience primarily in startup to mid-sized organizations.
- Co-founder of a telephony startup differentiating with machine learning technology.
- Principal of a strategic marketing consultancy with S&P 500 clientele.
- Prominent role in the Application Delivery Controller (ADC, L4-7 switching) market having been a member of the core teams at Array Networks (IPO) and NetScaler (acquired by Citrix, $320M).
- Product strategy / product management leadership at NetScaler helped grow revenues from $10M to $100M and move the product from niche to leadership in the Gartner MQ.
- Grew multiple products to leadership positions in revenue and vision.
- Significant market expertise in Application Delivery Controllers (ADC, L4-7 switching), Network Security (SSL-VPN, Application Firewalls, AAA), Linux/Open Source, and IVR.
- Strong knack for connecting business value to technology details. Often pulled into significant accounts to present product vision.
- Deep background in network software development, operating systems, and IT. Very credible in business and technical contexts to both customers and engineering.
- Significant product expertise in application networking (network/server load balancing, web acceleration), enterprise security (firewalls, VPN, IDS/IDP, application firewall, AAA), Linux/Open Source, and systems and network administration.
- Author of multiple books on Linux systems administration with over 70,000 copies sold.
Steve currently serves on the advisory board of MiraLink, StrangeLoop Networks, and Fiji Systems.
Steve Shah’s Specialties:
Consulting, CTO, Product Vision, Product Strategy, Product management, Product marketing, Strategic Planning, M&A, Datacenter Networking, Content Networking (L4-7 switching, Server Load Balancing [SLB], SSL, Compression, Caching), Application and Network Security, SSL-VPN, Linux, Open Source, and systems/network architecture
Steve Shah’s Experience
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CTO/VP Product Strategy, Co-Founder
Asyncast
(Privately Held; Wireless industry)
November 2007 — Present (2 years 1 month)
Leading product strategy and engineering vision for B2B/B2C telephony content management system (“Rocketron”) that delivers a highly personalized news experience. With end to end product ownership; product management, engineering, and systems
architecture are tightly synchronized with a market driven focus. User comments like “I wish all phone based systems worked like this,” are not atypical.
Consideration for path to revenue and profitability factored in from initial marketing through OPEX planning. Work closely with the CEO on operations management, overall strategic decision-making, and business execution.
Supporting outbound marketing activities such as multiple campaigns for B2C lead generation and planning/roadmap work for high-touch B2B business development.
Core technologies include natural language processing, meaning based computing, IVR, smart phones, and web. Leveraged extensive application networking background, and available storage expertise to produce a telco-ready product in version 1.0. Successful product launch at DEMO Fall ’08 led to agreements with two Chinese telcos and a significant North American media organization. -
Principal
Rising Edge Consulting
(Computer Software industry)
November 2006 — Present (3 years 1 month)
Marketing consultant for strategic planning and product marketing activities. Customers include: Coyote Point Systems, Citrix Systems, NetContinuum, Coradiant, GreenBorder (now Google Chrome), 54th Street Networks, S-Key Security, Silver Peak, StrangeLoop Networks, Amadeus Capital, and Sawgrass Systems. Worked closely with executive teams to connect product vision with market positioning, execution, and outbound marketing. Subcontracted collateral development and drove competitive analysis and MRD / PRD development as requested.
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Author
McGraw-Hill / Osborne / Sams Publishing
(Writing and Editing industry)
January 1996 — January 2008 (12 years 1 month)
Author / Contributing Author to numerous books on Unix, Linux and Content Networking, including Linux Administration: A Beginners Guide. The Linux Administration book grew to four editions, 9 international / foreign language editions, and one spin off. The complete line has sold over 70,000 copies world wide. See www.RisingEdge.org for details.
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Director of Product Management, Security Products
Application Networking Group, Citrix Systems, Inc.
(Public Company; 1001-5000 employees; CTXS; Computer Networking industry)
October 2003 — November 2006 (3 years 2 months)
Originally the Director of Product Management for NetScaler with numerous Product Marketing responsibilities. Acquired by Citrix in August, 2005 for $320M. Prior to the acquisition, I was responsible for all security, switching, and core networking components of the Application Switch and SSLVPN. Responsibilities expanded to product line management of all security products in the Application Networking Group (ANG) post-acquisition. Products included the Access Gateway (SSL-VPN), NetScaler Application Firewall, and security features of the NetScaler Application Switch. Additional responsibilities include setting and executing strategic direction of the product, influencing strategic direction of the business unit, M&A, and architecture/vision.
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Director of Product Management
Array Networks, Inc.
(Privately Held; 51-200 employees; Computer Networking industry)
April 2000 — October 2003 (3 years 7 months)
Employee number 3 in content networking startup. Migrated from Senior Software Engineer (TCP/IP, Kernel, Management) to Dir. of Product Management. Co-developed business case/plan for SSL-VPN product in December, 2001.
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Senior Software Engineer
Alteon Web Systems, Inc.
(Public Company; 201-500 employees; ATON; Computer Networking industry)
June 1999 — April 2000 (11 months)
Joined company as Unix Systems Administrator. Moved to engineering by a co-founder after two weeks to work on "Skunk-works" development. Developed core proxy for iSD-SSL accelerator and iSD General Purpose Platform.
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Unix Systems Administrator
Several
(Privately Held; Myself Only; Computer Networking industry)
March 1992 — May 1999 (7 years 3 months)
Unix systems administrator and contract programmer for several organizations (small VARs to large academic institutions). Over 10 flavors of Unix, most notably Linux, SCO, Solaris, SunOS, and IRIX. Largest site consisted of 1600 users. Contract programming for medical billing systems and (very early) web sites. Often developed custom software/IT solutions for financially challenged non-profits.
Steve Shah’s Education
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University of California, Riverside
MS , Computer Science , March 1997 — June 2000
Masters thesis in developing new QoS mechanisms in the Linux TCP/IP stack. http://www.planetoid.org/thesis
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University of California, Riverside
BS , Computer Science / Creative Writing , September 1992 — March 1997
BS in Computer Science
Minor in Creative Writing
Steve Shah’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
