Steve Rubel

Current

• SVP, Director of Insights for Edelman Digital at Edelman

Recommended

8 people have recommended Steve

Connections

500+ connections

Industry

Marketing and Advertising

Steve Rubel’s Summary

Steve Rubel, SVP, Director of Insights for Edelman Digital, is responsible for keeping Edelman and its clients in the vanguard. He studies global technology, media and online trends and shapes them into actionable insights and marketing communications strategies.

In his role, Rubel curates and writes white papers on digital trends. These are distributed free to clients. In addition, he draws on these insights in his role as a senior strategic advisor to Edelman clients such as PepsiCo, Zagat, Unilever, Microsoft and many others.

Rubel supports the account planning processes, intellectual property development and the firm's innovation and business development efforts. He is a member of the Edelman Digital senior leadership committee.

His lifestream on digital trends has over 60,000 daily readers. He has been cited as a must-read by the Wall Street Journal, Forbes, CNET, PC Magazine and Forrester Research. In addition, he is actively followed by more than 27,000 on Twitter, writes a bi-weekly column for Advertising Age and is often sought by the press and as a keynote speaker.

Rubel has been named to several prestigious lists, including: PR Week's 40 Under 40, The Forbes.com Web Celeb 25, PC Magazine's 100 Favorite Blogs, Media Magazine's Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100.

Prior to joining Edelman in 2006, Rubel worked for 15 years in a variety of marketing communications positions in corporate, non-profit and small/mid-sized PR firms. Most recently, he spent five years at CooperKatz & Company where he pioneered the use of blogs as a marketing vehicle for clients such as the Association of National Advertisers, simplehuman and Vespa.

Rubel hails from Long Island, New York, and is a graduate of Hofstra University.

Steve Rubel’s Specialties:

advertising, public relations, digital marketing, PR, Web 2.0

Steve Rubel’s Experience

• SVP, Director of Insights for Edelman Digital

  Edelman

  (Privately Held; 1001-5000 employees; Public Relations and Communications industry)

  January 2008 — Present (1 year 11 months)

  In my new role I am charged with helping Edelman clients identify key insights, trends and emerging digital platforms that can be applied in marketing programs.

Additional Information

Steve Rubel’s Honors:

Forbes.com Web Celeb 25
PC Magazine's 100 Favorite Blogs
Media Magazine's Media 100
AlwaysOn/Technorati Open Media 100
CNET News.com Blog 100.