Steve Roch

Current

• President at CRMCulture, LLC

Past

• VP Operational Excellence & Marketing at ITT - VIS
• CIO & VP Support Services at ITT - VIS
• CIO at Research Systems, Inc.

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Education

• University of Colorado at Boulder - Leeds School of Business
• Western State College

Recommended

4 people have recommended Steve

Connections

80 connections

Industry

Information Technology and Services

Websites

• My Company

Steve Roch’s Summary

• President CRMCulture, LLC - VAR/Integrator of CRM and Marketing Automation solutions. PivotalCRM, Microsoft Dynamics & c360 Partner

• 17 years of progressive (and often simultaneous) responsibility in Information Technology, Operations, Marketing and Customer Service.

• High energy, high achieving, proven leader with a reputation as a doer, not a talker!

• Highly acclaimed CRM and Electronic Marketing Management Implementation and User Adoption Expert

• As a CIO, pushed the innovation envelope, enabling I.T. to be a highly strategic part of the business.

• Among new breed of CIO's that balance traditional SOX compliance, risk management and I.T. services duties with a stronger bent towards using innovation to drive revenue and profit for the business.

• As a national class marathon runner I set high expectations for myself personally and professionally. I set a strong pace at work for myself and my teams. When results are needed with superior execution, the business turns my team.

Steve Roch’s Specialties:

CRM, Pivotal, Microsoft Dynamics, Goldmine, Sales Logix, Scribe, SharePoint, Sales Force Automation, E-Commerce, Marketing Automation, Accounting, Lean Six Sigma, Operational Excellence, Customer Service, Business Process design and implementation.

Steve Roch’s Experience

• President

  CRMCulture, LLC

  (Privately Held; 1-10 employees; Information Technology and Services industry)

  July 2007 — Present (2 years 1 month)

  CRMCulture helps companies implement not only their CRM and Marketing Automation systems but more importantly we implement and teach a "CULTURE" of customer relationship management and lean business processes that focus on generating good customer profits through superior customer experience management.

• VP Operational Excellence & Marketing

  ITT - VIS

  (Public Company; 51-200 employees; Computer Software industry)

  December 2006 — June 2007 (7 months)

  • Leadership strengths and strategic role of I.T. led to this promotion
  • Continuous, unrelenting improvement of all business processes
  • Re-organized/re-energized and empowered Marketing Department

• CIO & VP Support Services

  ITT - VIS

  (Public Company; 51-200 employees; Computer Software industry)

  January 1994 — December 2006 (13 years)

  • CRM Guru - Frequent vendor reference (Pivotal/Goldmine), conference speaker and press reference
  • Intimate knowledge of sales, marketing, operations and accounting positioned my I.T. teams as highly strategic to the business
  • Created an I.T. culture aligned with the revenue and profit objectives of the business
  • Expert financial accounting knowledge and accounting application experience.
  • Passed two Sarbanes-Oxley Audits
  • Instrumental in company growth from $4M to $30M
  • Every piece of information technolgoy at ITT - VIS was put in under my supervision.
  • Simultaneously managed Tech Support Department (VP Support Services)
  • Drove customer-focused initiatives and processes greatly improving customer service and satisfaction.

• CIO

  Research Systems, Inc.

  (Information Technology and Services industry)

  1994 — 2000 (6 years)

Steve Roch’s Education

• University of Colorado at Boulder - Leeds School of Business

  MBA , Entrepreneurship and Innovation Mngmt , 1997 — 2001

  Activities and Societies:

  Authored CRM Business Plan for Business Plan Competition

• Western State College

  BA , Mathematics , 1982 — 1987

  2007 Inductee to Western State Sports Hall of Fame

  Activities and Societies:

  Vice President Student Body, Academic All-American, All-American X-C and Track, Captain National Championship X-C team, Prestigious award for top Student-Athlete at WSC.

Additional Information

Steve Roch’s Websites:

• My Company

Steve Roch’s Interests:

Marathon Running, Skiing, CRM software, leadership books

Steve Roch’s Groups:

CamfireUSA Rocky Mountain Council - Board Member

•    Pivotal CRM
•    Boulder Denver New Tech Meetup
•    CRM Innovation

Steve Roch’s Honors:

Collegiate Academic All-American
Collegiate All-American Track Athlete
Two-Time Hall-of-Fame Inductee (Western State College & Leadville HS)

Steve Roch’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch