Steve Robins
Marketing Leader
- Location
- Greater Boston Area
- Industry
- Computer Software
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Steve Robins's Overview
- Current
-
- Director of Marketing at FirstBest Systems, Inc.
- Marketing Team Lead at ProductCamp Boston
- Past
-
- Director, Product Marketing at FirstBest Systems, Inc.
- Principal/Consultant at Solution Marketing Strategies
- Director, Industry & Solutions Marketing at EMC
- Director, Industry Marketing at Documentum
- VP, Partner Development at KANA
- VP, Product Marketing at KANA
- Director, Product Marketing at Broadbase
- Program Manager/Senior Analyst, Internet Computing at The Yankee Group
- Marketing Manager at Baranof
- Recommendations
-
9 people have recommended Steve
- Connections
-
500+ connections
- Websites
Steve Robins' Summary
Marketing leader experienced in all areas of the marketing mix including solution/product/industry marketing.
SOLUTIONS TRANSFORMATION: Transformed leading software companies from technology platform developers to customer-focused solution providers.
MARKET RESEARCH: Best practices, use cases, market segmentation, new technologies.
Common misspellings of Steve's name include Steve Robbins, Stephen Robins, Stephen Robbins.
Specialties
1. Solutions Transformation
2. Strategic messaging and value propositions
3. Integrated marketing campaigns & launches
4. Demand creation, awareness, social media
5. Sales enablement, sales training
6. Market/technology research & segmentation
7. Enterprise software including ECM, collaboration, CRM, compliance
8. M&A
9. Team leadership
10. Marketing into vertical industries such as insurance, financial services, government, life sciences
Steve Robins' Experience
Director of Marketing
FirstBest Systems, Inc.
Privately Held; 11-50 employees; Insurance industry
2011 – Present (1 year) Bedford, MA
Lead the marketing function including e-marketing, marcomm, product marketing, PR/AR/comms.
** CURRENTLY HIRING **
FirstBest is the leading provider of front office/underwriting solutions for global commercial insurers. Our innovative solutions help insurers to transform the way they do business and improve profitability, scale and service. The company is a growing, venture-backed late-stage start-up. See www.FirstBest.com.
Marketing Team Lead
ProductCamp Boston
December 2010 – Present (1 year 6 months)
ProductCamp Boston is the annual "unconference" for Boston's product management and product marketing community.
Developed comprehensive marketing plan encompassing inbound and outbound marketing, and led marketing team to nearly double attendance at the April 2011 event, making it the largest product management/product marketing/entrepreneur event ever in Boston.
Director, Product Marketing
FirstBest Systems, Inc.
Privately Held; 11-50 employees; Insurance industry
2010 – 2011 (1 year)
Principal/Consultant
Solution Marketing Strategies
Privately Held; 1-10 employees; Marketing and Advertising industry
2008 – 2010 (2 years)
SOLUTIONS TRANSFORMATION
Transform technology companies into customer-driven solution providers.
All areas of marketing and solution strategy including: solution/tech strategies, strategic messaging, demand creation, awareness marketing and more.
RECENT:
- Helped an Internet startup to obtain its first funding commitment through clear market positioning.
- Created streamlined, easy-to-grasp value prop for an online marketplace startup.
- Created compelling positioning for new SaaS supply chain management product.
- Worked with an innovative market intelligence firm to evolve positioning for their services.
SOLUTION MARKETING LEADERSHIP
Founded the Solution Marketing Blog (www.SolutionMarketingBlog.com) and the Solution Marketing Pros group - largest world-wide group of solution marketers with 500+ members.
Director, Industry & Solutions Marketing
EMC
Public Company; 10,001+ employees; EMC; Information Technology and Services industry
2003 – 2008 (5 years)
Developed messages and targeted marketing campaigns to increase penetration within targeted industries. Oversaw solution demo team. Marketing award winner.
* Led major marketing campaign garnering thousands of highly targeted leads.
* Contributed to transformation from platform to solution focus.
Director, Industry Marketing
Documentum
Public Company; 1001-5000 employees; DCTM; Computer Software industry
2003 – 2003 (less than a year)
Established industry marketing function at Documentum (later acquired by EMC).
* Contributed to 50%+ revenue growth in first year in target industries.
* Led extensive customer research and collateral project spanning 13 industries.
* Established industry program at annual user conference.
VP, Partner Development
KANA
Privately Held; 201-500 employees; KANA; Computer Software industry
2001 – 2002 (1 year)
Developed and executed joint messaging, marketing, communications and training programs to increase partner commitment and field engagement.
VP, Product Marketing
KANA
Privately Held; 201-500 employees; KANA; Computer Software industry
2001 – 2001 (less than a year)
Integrated product marketing function spanning 10 previously acquired companies. Led teams to create new unified corporate positioning, integrated sales tools, and products website.
Program Manager/Senior Analyst, Internet Computing
The Yankee Group
Privately Held; 51-200 employees; Market Research industry
1998 – 2000 (2 years)
Authored "first reports" on Web technologies including content management, e commerce, Web customer relationship management (eCRM), and XML. Advised clients on market and technology strategy. Developed and chaired new conference on corporate portals.
Steve Robins' Additional Information
- Websites:
- Interests:
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Solution Marketing,Solutions,Solution Strategy,Industry Marketing,Product Marketing,Marketing Strategy,Messaging,Value Propositions,Enterprise Software,Content Management, Messaging,CRM,Skiing,Photography
- Honors and Awards:
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EMC: 3 time winner of marketing award
KANA: President's Club
Baranof: Innovation Award
SUNY Buffalo: President of Graduate Management Association
SUNY Albany: Graduated Cum Laude, Member Purple & Gold honor/service organization
Contact Steve for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
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