Senior Marketer
Greater Boston Area
- Current
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- Founder at Solution Marketing Community
- Principal/Consultant at Solution Marketing Strategies
- Past
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- Director, Industry & Solutions Marketing at EMC
- Director, Industry Marketing at Documentum
- VP, Partner Development at KANA
- VP, Product Marketing at KANA
- Director, Product Marketing at Broadbase
- Program Manager/Senior Analyst, Internet Computing at The Yankee Group
- Marketing Manager at Baranof
- Recommended
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9 people have recommended Steve - Connections
-
500+
connections
- Industry
- Computer Software
- Websites
Steve Robins’s Summary
Marketing leader experienced in all areas of the marketing mix including solution/product/industry marketing.
SOLUTIONS TRANSFORMATION: Transformed leading software companies from technology platform developers to customer-focused solution providers.
Common misspellings of Steve's name include Steve Robbins, Stephen Robins, Stephen Robbins.
EMAIL ME: snrobins [at] SolutionMKT.com
Steve Robins’s Specialties:
1. Solutions Transformation
2. Strategic messaging and value propositions
3. Integrated marketing campaigns & launches
4. Demand creation, awareness, social media
5. Sales enablement, sales training
6. Market/technology research
7. Enterprise software including ECM, collaboration, CRM, compliance
8. M&A
9. Team leadership
10. Marketing to vertical industries such as government, life sciences
Steve Robins’s Experience
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Founder
Solution Marketing Community
(Computer Software industry)
February 2009 — Present (10 months)
Solution marketing community dedicated to defining, understanding and sharing information and trends about solution marketing.
Blog: www.solutionmarketingblog.com
LinkedIn Group: Solution Marketing Pros -
Principal/Consultant
Solution Marketing Strategies
(Privately Held; Marketing and Advertising industry)
December 2008 — Present (1 year )
SOLUTIONS TRANSFORMATION
Transform technology companies into customer-driven solution providers.
All areas of marketing and solution strategy including: solution/tech strategies, strategic messaging, demand creation, awareness marketing and more.
RECENT:
- Helped an Internet startup to obtain its first funding commitment through clear market positioning.
- Created streamlined, easy-to-grasp value prop for an online marketplace startup.
- Created compelling positioning for new SaaS supply chain management product.
- Worked with an innovative market intelligence firm to evolve positioning for their services. -
Director, Industry & Solutions Marketing
EMC
(Public Company; EMC; Information Technology and Services industry)
2003 — 2008 (5 years )
Developed messages and targeted marketing campaigns to increase penetration within targeted industries. Oversaw solution demo team. Marketing award winner.
* Led major marketing campaign garnering thousands of highly targeted leads.
* Contributed to transformation from platform to solution focus. -
Director, Industry Marketing
Documentum
(Public Company; DCTM; Computer Software industry)
2003 — 2003 (less than a year)
Established industry marketing function at Documentum (later acquired by EMC).
* Contributed to 50%+ revenue growth in first year in target industries.
* Led extensive customer research and collateral project spanning 13 industries.
* Established industry program at annual user conference. -
VP, Partner Development
KANA
(Public Company; 501-1000 employees; kana; Computer Software industry)
2001 — 2002 (1 year )
Developed and executed joint messaging, marketing, communications and training programs to increase partner commitment and field engagement.
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VP, Product Marketing
KANA
(Public Company; 501-1000 employees; kana; Computer Software industry)
2001 — 2001 (less than a year)
Integrated product marketing function spanning 10 previously acquired companies. Led teams to create new unified corporate positioning, integrated sales tools, and products website.
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Director, Product Marketing
Broadbase
(Public Company; 501-1000 employees; Computer Software industry)
2000 — 2001 (1 year )
(Formerly Servicesoft)
Managed product marketing function including positioning, programs and sales training. Led product launch team for company’s largest product release. -
Program Manager/Senior Analyst, Internet Computing
The Yankee Group
(Privately Held; Market Research industry)
1998 — 2000 (2 years )
Authored "first reports" on Web technologies including content management, e commerce, Web customer relationship management (eCRM), and XML. Advised clients on market and technology strategy. Developed and chaired new conference on corporate portals.
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Marketing Manager
Baranof
(Privately Held; 11-50 employees; Computer Software industry)
1996 — 1997 (1 year )
Additional Information
Steve Robins’s Websites:
Steve Robins’s Interests:
Solution Marketing,Solutions,Solution Strategy,Industry Marketing,Product Marketing,Marketing Strategy,Messaging,Value Propositions,Enterprise Software,Content Management, Messaging,CRM,Skiing,Photography
Steve Robins’s Honors:
EMC: 3 time winner of marketing award
KANA: President's Club
Baranof: Innovation Award
SUNY Buffalo: President of Graduate Management Association
SUNY Albany: Graduated Cum Laude, Member Purple & Gold honor/service organization
Steve Robins’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
