Steve Raye

Current

• Managing Partner at Brand Action Team

Past

• Consultant to at ID Society
• Director of Marketing at General Cigar
• International Marketing Director at Carvel Ice Cream

• Marketing Manager at DIAGEO (HEUBLEIN, INC. -UNITED DISTILLERS & VINTNERS)
• Sr. Marketing Manager at HEUBLEIN INC., Palace Brands Division
• Marketing Manager at Heublein
• Business Development Director at Mintz & Hoke

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Education

• Cornell University

Connections

184 connections

Industry

Marketing and Advertising

Websites

• My Company
• My Blog
• U.S. Drinks Conference

Steve Raye’s Summary

Marketing professional with expertise in wine, beer and spirits. Specialize in helping offshore brands enter and grow in the US market.

Steve Raye’s Specialties:

Organizer of the U.S. Drinks Conference held annually in London in the fall.

Steve Raye’s Experience

• Managing Partner

  Brand Action Team

  (Marketing and Advertising industry)

  June 2005 — Present (4 years 6 months)

• Consultant to

  ID Society

  (Marketing and Advertising industry)

  2004 — 2006 (2 years )

• Director of Marketing

  General Cigar

  (Public Company; Marketing and Advertising industry)

  1997 — 1999 (2 years )

• International Marketing Director

  Carvel Ice Cream

  (Consumer Goods industry)

  1994 — 1997 (3 years )

• Marketing Manager

  DIAGEO (HEUBLEIN, INC. -UNITED DISTILLERS & VINTNERS)

  (Marketing and Advertising industry)

  1989 — 1994 (5 years )

• Sr. Marketing Manager

  HEUBLEIN INC., Palace Brands Division

  (Marketing and Advertising industry)

  1992 — 1993 (1 year )

• Marketing Manager

  Heublein

  (Marketing and Advertising industry)

  1989 — 1993 (4 years )

• Business Development Director

  Mintz & Hoke

  (Marketing and Advertising industry)

  1987 — 1989 (2 years )

Steve Raye’s Education

• Cornell University

  1970 — 1974

Additional Information

Steve Raye’s Websites:

• My Company
• My Blog
• U.S. Drinks Conference

Steve Raye’s Groups:

MENG

•    Marketing Executives Networking Group
•    Wines & Spirits (Number 1 W&S group on Linked)
•    Wine Business Network
•    Search Marketing Salon
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Social Media Marketing
•    Beer Wine Spirits Network
•    Wine2.0
•    WITS Wine Industry Technology Symposium
•    Wine and Spirits Professionals
•    Ivy League Alumni
•    twitter innovators Innovation & Creativity Network of Tweeters
•    Food and Beverage Sales and Marketing Global Network
•    Direct to Consumer Symposium
•    Vinglish - Group for intl wine marcomms professionals
•    The Global Premium Spirits Network
•    Alcohol/Beverage, Adult Beverage Jobs and Networking Forum, #1 Beverage Jobs Group
•    Drinks International

Steve Raye’s Contact Settings

Interested In:

• expertise requests
• business deals
• reference requests
• getting back in touch