Steve Platt

Current

• Outstanding Candidate at Searching for Sr. Level Position
• Director Shared Interest Groups at American Marketing Assoc. - Cincinnati
• Marketing Principal at Bridge The GAPs - Sales, CRM and Marketing Solutions

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Past

• Director (CRM), Customer Relationship Management & Marketing at MH Equipment Company
• Regional Sales Manager at Hyster MidEast Inc.
• CRM Business Development Leader at Allegiant Data Systems

• Sales Engineer at The Stanley Works - Stanley Vidmar Division
• Sales Representative & Account Manager at Paychex Inc.

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2 more...

Education

• Ball State University - College of Business

Recommended

20 people have recommended Steve

Connections

415 connections

Industry

Management Consulting

Steve Platt’s Summary

I help companies Find, Get and Keep profitable customers.
Growth does not have to be complicated. Profitable business is realized when listening combines with action, metrics and passion.

Deep skills permit me to create and continuously improve results, relationships, teams and programs. I deliver enduring value, innovation, shorter sales cycles and replicable results.

To succeed I consistenly leverage best practices in CRM (Customer Relationship Management), Professional Selling, and Innovative Relationship Marketing. My profitable revenues and enduring replicable results have been delivered through dedication, high integrity, drive, focus and passion.

Steve Platt’s Specialties:

* Business Development, Sales & Marketing Strategist
* CRM Practice, Leader & Trainer
* Professional Sales Management & Major Account Sales
* Process Development & Reengineering
* Lead Generation, Lead Nurture Programs
* Social Media for B2B and B2C Measurable Results
* Customer Engagement and Elevation Teams
* Direct, Channel and Affiliate Sales Leadership & Training
* Association Marketing and Directed Selling

Steve Platt’s Experience

• Outstanding Candidate

  Searching for Sr. Level Position

  (Management Consulting industry)

  October 2009 — Present (2 months)

  I am actively searching for a career position within a dynamic, proactive company that is striving for growth through effective professional Business Development, Sales, and structured Customer Relationship Management best practice. My deep sales, marketing, leadership and innovation experience delivers results that inspire, reduce sales cycles and increase profits.

• Director Shared Interest Groups

  American Marketing Assoc. - Cincinnati

  (Marketing and Advertising industry)

  March 2009 — Present (9 months)

  Named first Director for SIGs (Shared Interest Groups) @ the AMA, a dynamic professional trade association. Through roundtables, presentations and small group exchange Marketing, Sales and Management pros gather monthly to Discover, Build and Grow skills,knowledge & community around marketing topics including: Insights and Innovations, Interactive/Digital, Market Research, Business-2-Business, Non-Proift, and International themes. Cincinnati AMA is continually recognized nationally as one of the countries most vibrant chapters.

• Marketing Principal

  Bridge The GAPs - Sales, CRM and Marketing Solutions

  (Management Consulting industry)

  February 2008 — Present (1 year 10 months)

  High-integrity, proven leader bridging the GAPs in current practice for proactive businesses driven to grow profits and improve customer experience, referral marketing, sales and CRM solutions. Clients include; B2B, B2C, companies searching for innovative cost-effective solutions that increase awareness, penetration, profits, and long-term relationships that build enduring corporate value.
  
  BTG works with wide base of companies, dealers, distributors and OEMs, to deliver on time, high ROI solutions and profits that are laser-focused on customers, prospects and results that matter.

• Director (CRM), Customer Relationship Management & Marketing

  MH Equipment Company

  (Machinery industry)

  January 2003 — February 2008 (5 years 2 months)

  Recruited to lead, innovate and consistently bridge the GAPs between sales, marketing & customers for a leading capital services and equipment provider (JCB, Hyster, more). Outstanding team leader delivering strategy, process, CRM, sales, mrktg. analytics, customer relationship call centers/teams, targeted/directed selling programs, direct mail, collateral, and sales force automation. Results include; multi-million dollar sales, market intelligence, reduced service / selling cycles, thousands of highly qualified leads, new quotations and dozens of efficient and replicable pro-active revenue tools installed.

• Regional Sales Manager

  Hyster MidEast Inc.

  (Machinery industry)

  May 2000 — December 2002 (2 years 8 months)

  Recruited to establish profitable multi-state regional sales team for multi-million dollar Material Handling Distributor. Responsible for team design, hires, development, training, sales force automation start-up, strategies, goals, and tactics. Successfully transitioned 9 reps, rebuilding & simultaneously delivering 22% increased revenues across multiple channels (5 new hires retained for 6+ years). Conceived and delivered consistent high ROI direct marketing, collateral, call centers and database tools that focused on awareness, satisfaction, lead generation, and profits. Established and increased database value 250%. Upon sale of company, created and promoted to Director level position.

• CRM Business Development Leader

  Allegiant Data Systems

  (Computer Software industry)

  January 1999 — May 2000 (1 year 5 months)

  Managed selling channels and direct field sales efforts for region leading software VAR and systems integrator.
  • Performed market analysis, promotion, and field sales for Goldmine and ACT based contact management software and support services.
  • Secured company’s largest contract for products and services.

• Sales Engineer

  The Stanley Works - Stanley Vidmar Division

  (Warehousing industry)

  1986 — 1999 (13 years )

  Direct and Distribution channel sales and management for capital equipment covering Ohio Kentucky, Indiana West Virginia. Outstanding results through consultative, technical and long sales cycle process. During last 5 years exceeded quota by average of 124.5% / yr. Responsible for expanding profitable customer base 545% to 600 co.'s across industrial, commercial, and health care markets. Piloted successful Sales Force Automation (CRM) design, training and roll out. Created and delivered Spin Selling, Referral Marketing and First Things First development programs. Numerous awards for profitable growth and goal attainment. Simultaneously served as Chairman, Board of Advisors National Association of Sales Professionals, Volunteer; Big Brother for Big Brothers/Sisters USA and Junior Achievement Counselor/Speaker.

• Sales Representative & Account Manager

  Paychex Inc.

  (Financial Services industry)

  January 1982 — November 1985 (3 years 11 months)

  Consistently ranked in the top 15% nationally for sales and profitability. Expanded referring accounts by 193%, established sole source agreements with 15% of the base.

Additional Information

Steve Platt’s Interests:

Creating and Delivering Positive Impact in the Lives of Others, Proactive Businesses, Amazing and Enduring Results, Coffee!!, Web 2.0, Business - Social Networking, Mentoring, Sports, Blogging and Creative Writing

Steve Platt’s Groups:

American Marketing Association, SMPS (Society for Marketing Professional Services), JSFG Marketing committee, Big Brothers Big Sisters, Junior Achievement, Mentoring, National Association of Sales Professionals, Hyster Marketing Committee Member

•    Executive Suite
•    Inbound Marketers - For Marketing Professionals
•    Marketing Executives Group
•    Customer Experience Network
•    LinkedCincinnati
•    LinkedNorthernKentucky
•    Linked Dayton
•    Getting Things Done - GTD - SolutionPeople Innovation's Network of Action Innovators
•    Chief Marketing Officer (CMO) Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Cincinnati Recruiter Network
•    JibberJobber - Career Management
•    Customer Experience Professionals
•    Fans of Mashable
•    Social Media Today
•    The Big Idea Network
•    Dale Carnegie Alumni USA
•    Huthwaite Alumni (Dedicated to Improving Sales Performance from the Creators of SPIN Selling)
•    Job Search Focus Group of Hyde Park (Cincinnati)
•    Greater Cincinnati ASTD Chapter
•    MarketingProfs
•    Ball State Alumni
•    LinkedITCincinnati
•    Sales Konnect
•    Marketing with Meaning
•    Ad2 Cincinnati
•    Northern Kentucky Chamber of Commerce
•    Cincinnati AMA - American Marketing Association
•    Cincinnati Social Media
•    Museum of Advertising
•    Twitter Power for Business
•    New Media Cincinnati
•    Authentic Leadership in Cincinnati
•    Getting Things Done® - Network of GTD® Enthusiasts

Steve Platt’s Honors:

Served as Chairman Board of Advisors National Association of Sales Professionals (4 years), JCB Americas Inc. "Best Use of Technology Award", President's Sales Club Award, Junior Achievement Counselor, Big Brother for Big Brother Big Sisters USA, Co-Captain Div 1 NCAA Soccer Team

Steve Platt’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch