Steve Pecko

Creative Lead, Visual Design, Brand Marketing & UX

Location
San Francisco Bay Area
Industry
Graphic Design

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Steve Pecko's Overview

Current
  • Owner, Creative Director at Steve Pecko Design
Past
  • Creative Director: Brand Marketing & UX at C8 MediSensors
  • User Experience & Design Manager: Brand Marketing at LinkedIn
  • Sr Designer, Visual Design & Brand, UED at LinkedIn
  • Creative & Campaign Manager, Hiring Solutions at LinkedIn
  • Creative Manager, Marketing Communications at NetApp
  • Creative Manager - StoreVault, A NetApp Division, SMB Focus at NetApp
  • Art Director (In-house) at VNUS Medical Technologies
  • Art Director at Carter Israel Ad & PR
  • Senior Designer at Lanig Associates
  • Graphic Designer / Multimedia at T-Square Design
Education
Connections

500+ connections

Websites

Steve Pecko's Summary

Portfolio: http://www.impeckoble.com

Strong sense of urgency, self motivated and able to create order from chaos. Robust interpersonal skills and a highly creative character. Ability to understand business objectives and translate them into solid creative. Process driven, yet strategic and collaborative with enthusiasm. Great problem solver, quick to offer solutions that are timely and cost effective with an easy going manner that translates to high success and winnings for all involved. Thorough understanding of the creative and design process from concept to execution across online / interactive, print and social media.

Bridges the gap between Product User Experience (UX/UI) and Marketing teams. Extremely knowledgeable in all facets of Marketing, from brand positioning, communications, channel, and product. Hands on, yet able to team up cross-functionally and with external agencies partnering to success. Able to tell a visual story.

Great communication skills, easy to work with, refuses to sacrifice on creative quality, regardless of deadline or budget constraints. Agency background ensures stellar creative and quick turnarounds. In-house experience strikes a strategic balance thru aligned goals, vision, and shared knowledge of the product and market.

Specialties: Design & creative lead, team manager, visual design, UX / UI, brand enforcement, creative / art direction, creative services, production, web, multimedia, interactive, content development, Marcom, Marketing Communications, events, SEM campaign creative, HTML, keynote presentations, Powerpoint, pitch decks, email marketing, campaign management, demand generation, lead nurturing, CRM, vendor management, training, resource / agency management, social media, analytics & reporting, Adobe Creative Suite: Photoshop, Illustrator, InDesign, Fireworks, Acrobat, Dreamweaver & just enough javascript to be dangerous.

Steve Pecko's Skills & Expertise

  1. Adobe Creative Suite
  2. Brand Communication
  3. Graphic Design
  4. Marketing Communications
  5. Illustrator
  6. Creative Services
  7. Photoshop
  8. Social Media
  9. Art Direction
  10. User Experience
  11. Brand Development
  12. Creative Direction
  13. Corporate Branding
  14. Digital Marketing
  15. Adobe Fireworks
  16. Strategy
  17. Illustration
  18. Logo Design
  19. Typography
  20. Start-ups
  21. Marketing
  22. Advertising
  23. Multimedia
  24. User Interface Design
  25. Product Marketing
  26. Leadership
  27. Graphics
  28. HTML
  29. Web Design
  30. Corporate Identity
  31. Email Marketing
  32. Direct Marketing
  33. Integrated Marketing

View All (33) Skills View Fewer Skills

Steve Pecko's Experience

Owner, Creative Director

Steve Pecko Design

March 2000Present (14 years 8 months) San Francisco Bay Area

Helping companies get their story straight, their brand established, their products shipped, and their customers delighted.

Creative Director: Brand Marketing & UX

C8 MediSensors

Privately Held; 51-200 employees; Medical Devices industry

February 2012February 2013 (1 year 1 month) San Jose, CA

Shape and position the C8 MediSensors brand as unique & revolutionary in a highly competitive market. Identify the product requirements for next-gen medical device hardware and mobile app. Validate assumptions by leveraging user input; then iterate. Communicate and collaborate across Engineering, Software, Mobile, PM and Executive teams. Manage creative & design in-house and with external agencies, partners and vendors. Drive demand using Social media: lead the conversation while staying compliant and within FDA regulations. Ensure every touchpoint stays consistent and true to the company's vision. Generate revenue with a compelling & memorable customer experience. Directly responsible for refreshing the C8 corporate identity, establishing visual guidelines & owning all brand assets. Lead the user experience, visual design & creative across the Android mobile app, product packaging, documentation, labeling, social properties and advertising. Research, collaborate and speak on behalf of the end user to identify market requirements.

User Experience & Design Manager: Brand Marketing

LinkedIn

Public Company; 5001-10,000 employees; LNKD; Internet industry

March 2011February 2012 (1 year) San Francisco Bay Area

Manages an internal team of 6 visual designers and external agencies; partners directly with LinkedIn Marketing, Product, and Executive stakeholders to deliver high quality creative, through consistently branded experiences; oversees project priority queue, resource allocation, communication and brand review of requests ranging from online & mobile campaigns / landing pages, product marketing / sales collateral, events / promotional items, executive keynote presentations, and engaging member experiences, both online and off; lead the LinkedIn IPO creative efforts including the S1 prospectus cover art, the investor roadshow presentation, signage for the NYSE podium ceremony, and branded employee promotional items; drove creative efforts around President Obama Town Hall, Fall 2011.

Sr Designer, Visual Design & Brand, UED

LinkedIn

Public Company; 5001-10,000 employees; LNKD; Internet industry

February 2010May 2011 (1 year 4 months)

Team lead for Marketing / Sales Communications team of 4 visual designers. Work cross-functionally (User Experience & Design, Marketing, Sales, HR, Executives, Facilities, etc.) to delivery high-quality, polished, and on-brand materials, including landing pages, print collateral, event materials, presentations, campaigns, email marketing, banner advertising, photography sourcing, promotional items, etc. Manage the corporate brand from a visual identity guidelines and asset perspective. Training and management of external design agencies and contractors. Go-to person for all things creative & brand related.

Creative & Campaign Manager, Hiring Solutions

LinkedIn

Public Company; 5001-10,000 employees; LNKD; Internet industry

July 2008June 2010 (2 years) San Francisco Bay Area

Drive revenue through creative management & development of sales materials, including print collateral, email templates, Powerpoint presentations, lead generation campaigns, web development, SEM, direct marketing agency & print vendor management, events, Salesforce integration, etc.

Corporate Marketing: brand (visual identity) guideline development & enforcement, marketing communications (Marcom) responsibilities, in-house creative, consumer-facing materials, partnership campaigns, management of online print-on-demand stationery / collateral fulfillment site, etc.

Creative Manager, Marketing Communications

NetApp

Public Company; 10,001+ employees; NTAP; Information Technology and Services industry

April 2006July 2008 (2 years 4 months)

Work in Corporate Marketing Communications, a division of the NetApp Outbound Marketing department, to ensure all internal and externally-focused materials are within NetApp brand.

--Work with external agencies such as Landor, Gyro, Lux, etc. to develop brand identity, collateral, advertising, tradeshow graphics, etc.
--Provide creative direction to external agencies & vendors when necessary.
--Art direction, design & production of projects in-house for internal stakeholders.
--Source and maintain photo library, brand assets (logos, fonts, color palette, production files), assist in managing company store / fulfillment vendor, printers, promotional items, etc.
--Ensure project requestors follow internal Marcom process.
--Go-to person for brand / design guidance; act as liaison between agencies and internal project requestors worldwide.
--Handle day-to-day Marcom requests along with managing longer-term initiatives that tie to overall business objectives.

Creative Manager - StoreVault, A NetApp Division, SMB Focus

NetApp

Public Company; 10,001+ employees; NTAP; Information Technology and Services industry

April 2006June 2007 (1 year 3 months)

Ran in-house creative services delivering Marketing materials for NEW product offering via print and online media. Creator of brand, collateral, advertising, channel marketing programs, training, GUI / software / icon, web design, all campaigns, photoshoots and product documentation, including white papers & customer stories. Manage outside agencies, coordinate with print / packaging vendors, SWAG, gifts, giveaways, product demos, SEO/SEM agency and all other creative vendors as needed.

ACCOMPLISHMENTS
--Developed documentation control processes increasing productivity by 42%
--Development of all microsites, fulfillment & on-demand print sites, partner portals, and WebEx portals.
--Lead for all SEO/SEM increasing awareness by 150%
--Contributed to 27% of revenue through outbound programs with marcom mgmt.
--Dot line report of marketing coordinator.
--Expansion and growth into corporate marketing as a result of phenomenal contribution to Network Appliance.

Art Director (In-house)

VNUS Medical Technologies

Public Company; 201-500 employees; VNUS; Medical Devices industry

April 2004April 2006 (2 years 1 month)

Support Marketing Department as in-house art director / designer / production artist responsible for creating and maintaining all brand identity, printed collateral, photography, web design, medical illustration / animation, tradeshow graphics and corporate advertising.

ACCOMPLISHMENTS:
--Single-handedly re-branded company prior to IPO, 11/04. Savings of over $250k annually by keeping design in-house.
--Worked with a team of cross functional contributors.
-- Progressive and upward growth of responsibilities - Graphic Designer to Art Director within two years.
--Instituted tracking and versioning methodologies increasing productivity by 32%
--Managed creative agencies and print house.
--Managed one head count

Art Director

Carter Israel Ad & PR

December 2002April 2004 (1 year 5 months)

Worked with Account Managers to develop compelling creative for use in advertising, events, direct mail, etc. Supervised external design contractors, print vendors and multimedia agencies. Worked under Associate Creative Director to provide art direction, design and production.

Senior Designer

Lanig Associates

May 2002December 2002 (8 months)

Worked with Creative Director to design & produce advertising, sales collateral and direct marketing materials for clients including Varian Medical Systems and Motorola.

Graphic Designer / Multimedia

T-Square Design

May 2000May 2002 (2 years 1 month)

Met with clients, Creative & Art Directors to design and produce collateral, direct mail, advertising, illustration, animation and web design for the medical industry.

Steve Pecko's Volunteer Experience & Causes

  • Volunteer Interests

    • Causes I care about:

      • Arts and Culture
      • Science and Technology
      • Juvenile Diabetes
    • Organizations I support:

      • Juvenile Diabetes Research Foundation

Steve Pecko's Education

Oregon State University

B.F.A., Applied Visual Arts, Graphic Design & Multimedia

19952000

Design, Multimedia, Color Theory, Typography

Berklee College of Music

Specialist Certificate, Electronic Music with Ableton Live

20132013

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