Steven Winokur

Current

Brand Strategist at Turning Point Strategies

Past

Interactive Developer at Desert Moon Interactive
Software Development Manager at interactive, inc
Regional Support Consultant at Anheuser-Busch

Consultant at Cap Gemini America
Computer Support Analyst at Apple Computers

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2 more...

Education

Emory University - Goizueta Business School
University of Miami
University of Wollongong

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Recommended

8 people have recommended Steven

Connections

321 connections

Industry

Marketing and Advertising

Websites

Follow me on Twitter

Steven Winokur’s Summary

Dynamic management consultant with entrepreneurial spirit focused on driving top-line growth. Experienced Brand Strategist focused on helping companies build their business by articulating their value proposition.

Developed proprietary analysis tool, The Growth Gap, designed to drive top-line growth by focusing on attracting more qualified prospects, converting more to customers, retaining them for longer periods, and selling them more products at premium prices.

Clients include LASON, SelectiveHR, Witness Systems,GE Power Systems, Pfizer, Macy's, Inc. and Premiere Global Services.

Steven Winokur’s Specialties:

Strategic consulting, focusing on positioning, messaging, differentiation and customer experience. “Operationalizing” the brand internally by developing new processes and procedures to design a customer experience that aligns with the brand promise.

Steven Winokur’s Experience

Brand Strategist

Turning Point Strategies

(Marketing and Advertising industry)

1999 — Present (10 years )

Company was formerly called WOWappeal.

• Rebranded business process outsourcer, resulting in an equity valuation turnaround from -$17 million to +$136 million in less than 4 years.
• Repositioned HR outsourcer and reengineered its sales process; within 12 months this delivered a 96% increase in annualized pipeline revenue, an 18% increase in qualified prospects, and a 28% increase in conversion rate.
• Developed brand training for major national retailer, contributing to division moving into first place corporate-wide with a 211% goal achievement.
• Strong focus on “operationalizing” the brand internally by developing new processes and procedures to ensure brand promise is being met.
• Developed proprietary analysis tool, The Growth Gap, designed to drive top-line growth.
• Recent engagements include repositioning a social media marketing agency and an environmental consulting firm.

Most recent engagement: A 9-month customer experience initiative with Sparks Grove and Premiere Global Services (PGi).

Responsible for leading the initiative to develop B2B personas spanning the entire customer relationship, from pre-sales all the way to billing. Actively participated in a Touchpoint & Task Analysis, designed to establish an experience score for each customer task.
Interactive Developer

Desert Moon Interactive

(Marketing and Advertising industry)

1998 — 1999 (1 year )
Software Development Manager

interactive, inc

(Privately Held; 1-10 employees; Marketing and Advertising industry)

1995 — 1998 (3 years )

Led and directed team of software developers responsible for all project design and development using a wide variety of multimedia technologies.

One of the first marketing teams in Atlanta to integrate digital strategies with brand development.
Regional Support Consultant

Anheuser-Busch

(Public Company; BUD; Food & Beverages industry)

1994 — 1995 (1 year )
Consultant

Cap Gemini America

(Public Company; Management Consulting industry)

1994 — 1995 (1 year )
Computer Support Analyst

Apple Computers

(Public Company; Computer Hardware industry)

1992 — 1994 (2 years )

Steven Winokur’s Education

Emory University - Goizueta Business School

MBA , Marketing , 1992 — 1994
University of Miami

BS , Systems Analysis , 1988 — 1992
University of Wollongong

Study abroad program 1991 — 1991

Additional Information

Steven Winokur’s Websites:

Follow me on Twitter

Steven Winokur’s Groups:

GrowthANSWERS, Mensa, Vistage International, Emory Entreprenuers Alumni Network

Atlanta Marketers' Forum
Goizueta Business School at Emory University
Vistage Trusted Advisors
University of Miami (FL)
Emory Alumni Association
University of Miami School of Business
Emory University Alumni
Customer Experience Professionals
Net Promoter Score (NPS) Forum
Vistage - CEO Leadership
University of Miami Hurricanes Alumni
MarketingProfs
Customer Experience Exchange
Business Marketing Association - Atlanta
Friends of GrowthANSWERS
Goizueta Consulting Association
ACES - Advanced Customer Experience Strategy
Atlanta Society for Business Intelligence
Brand Strategy Consulting Forum
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