
Brand Strategy Consultant
Greater Atlanta Area

Brand Strategy Consultant
Greater Atlanta Area
Dynamic management consultant with entrepreneurial spirit focused on driving top-line growth. Experienced Brand Strategist focused on helping companies build their business by articulating their value proposition.
Developed proprietary analysis tool, The Growth Gap, designed to drive top-line growth by focusing on attracting more qualified prospects, converting more to customers, retaining them for longer periods, and selling them more products at premium prices.
Clients include LASON, SelectiveHR, Witness Systems,GE Power Systems, Pfizer, Merck and Macy's, Inc.
Strategic consulting, focusing on positioning, messaging and differentiation. “Operationalizing” the brand internally by developing new processes and procedures to ensure brand promise is being met.
(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)
1999 — Present (10 years)
Formerly called WOWappeal.
• Rebranded business process outsourcer, resulting in an equity valuation turnaround from -$17 million to +$136 million in less than 4 years;
• Repositioned HR outsourcer and reengineered its sales process; within 12 months this delivered a 96% increase in annualized pipeline revenue, an 18% increase in qualified prospects, and a 28% increase in conversion rate.
• Developed brand training for major national retailer, contributing to division moving into first place corporate-wide with a 211% goal achievement.
• Strong focus on “operationalizing” the brand internally by developing new processes and procedures to ensure brand promise is being met.
• Developed proprietary analysis tool, The Growth Gap, designed to drive top-line growth.
• Recent engagements include repositioning an insurance agency, a staffing firm and a mortgage company.
(Privately Held; Myself Only; Marketing and Advertising industry)
1998 — 1999 (1 year)
(Privately Held; 1-10 employees; Marketing and Advertising industry)
1995 — 1998 (3 years)
Led and directed team of software developers responsible for all project design and development using a wide variety of multimedia technologies.
One of the first marketing teams in Atlanta to integrate digital strategies with brand development.
(Public Company; BUD; Food & Beverages industry)
1994 — 1995 (1 year)
(Public Company; Management Consulting industry)
1994 — 1995 (1 year)
(Public Company; Computer Hardware industry)
1992 — 1994 (2 years)
MBA , Marketing , 1992 — 1994
BS , Systems Analysis , 1988 — 1992
Study abroad program 1991 — 1991
GrowthANSWERS,Turnaround Management Association,Mensa,Vistage International,Emory Entreprenuers Alumni Network
Silver Flame Award 2004