Steven Winokur
Brand Strategist and Customer Experience Architect
- Location
- Greater Atlanta Area
- Industry
- Marketing and Advertising
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Steven Winokur's Overview
- Current
-
- Brand Strategist at Turning Point Strategies
- Past
-
- Interactive Developer at Desert Moon Interactive
- Software Development Manager at interactive, inc
- Regional Support Consultant at Anheuser-Busch
- Consultant at Cap Gemini America
- Computer Support Analyst at Apple Computers
- Education
-
- Emory University - Goizueta Business School
- University of Miami
- University of Wollongong
- Recommendations
-
12 people have recommended Steven
- Connections
-
446 connections
Steven Winokur's Summary
Dynamic management consultant with entrepreneurial spirit focused on driving top-line growth. Experienced Brand Strategist focused on helping companies build their business by articulating their value proposition.
Developed proprietary analysis tool, The Growth Gap, designed to drive top-line growth by focusing on attracting more qualified prospects, converting more to customers, retaining them for longer periods, and selling them more products at premium prices.
Clients include LASON, SelectiveHR, Witness Systems,GE Power Systems, Pfizer, Macy's, Inc. and Premiere Global Services.
Specialties
Strategic consulting, focusing on positioning, messaging, differentiation and customer experience. “Operationalizing” the brand internally by developing new processes and procedures to design a customer experience that aligns with the brand promise.
Steven Winokur's Experience
Brand Strategist
Turning Point Strategies
1999 – Present (13 years)
Company was formerly called WOWappeal.
• Rebranded business process outsourcer, resulting in an equity valuation turnaround from -$17 million to +$136 million in less than 4 years.
• Repositioned HR outsourcer and reengineered its sales process; within 12 months this delivered a 96% increase in annualized pipeline revenue, an 18% increase in qualified prospects, and a 28% increase in conversion rate.
• Developed brand training for major national retailer, contributing to division moving into first place corporate-wide with a 211% goal achievement.
• Strong focus on “operationalizing” the brand internally by developing new processes and procedures to ensure brand promise is being met.
• Developed proprietary analysis tool, The Growth Gap, designed to drive top-line growth.
• Recent engagements include repositioning a social media marketing agency and an environmental consulting firm.
Most recent engagement: A 9-month customer experience initiative with Sparks Grove and Premiere Global Services (PGi).
Responsible for leading the initiative to develop B2B personas spanning the entire customer relationship, from pre-sales all the way to billing. Actively participated in a Touchpoint & Task Analysis, designed to establish an experience score for each customer task.
Software Development Manager
interactive, inc
1995 – 1998 (3 years)
Led and directed team of software developers responsible for all project design and development using a wide variety of multimedia technologies.
One of the first marketing teams in Atlanta to integrate digital strategies with brand development.
Regional Support Consultant
Anheuser-Busch
Public Company; 10,001+ employees; BUD; Food & Beverages industry
1994 – 1995 (1 year)
Consultant
Cap Gemini America
Public Company; 10,001+ employees; CAP; Information Technology and Services industry
1994 – 1995 (1 year)
Computer Support Analyst
Apple Computers
Public Company; 10,001+ employees; AAPL; Computer Software industry
1992 – 1994 (2 years)
Steven Winokur's Education
Emory University - Goizueta Business School
MBA, Marketing
University of Miami
BS, Systems Analysis
University of Wollongong
Study abroad program
Steven Winokur's Additional Information
- Groups and Associations:
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GrowthANSWERS, Mensa, Vistage International, Emory Entreprenuers Alumni Network
-
- Honors and Awards:
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Silver Flame Award 2004
Contact Steven for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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