Steven Winokur

Current

CEO / Founder at Turning Point Strategies

Past

President / Owner at Desert Moon Interactive
Software Development Manager at interactive, inc
Regional Support Consultant at Anheuser-Busch

Consultant at Cap Gemini America
Computer Support Analyst at Apple Computers

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Education

Emory University - Goizueta Business School
University of Miami
University of Wollongong

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Recommended

6 people have recommended Steven

Connections

268 connections

Industry

Marketing and Advertising

Websites

Steven Winokur’s Summary

Dynamic management consultant with entrepreneurial spirit focused on driving top-line growth. Experienced Brand Strategist focused on helping companies build their business by articulating their value proposition.

Developed proprietary analysis tool, The Growth Gap, designed to drive top-line growth by focusing on attracting more qualified prospects, converting more to customers, retaining them for longer periods, and selling them more products at premium prices.

Clients include LASON, SelectiveHR, Witness Systems,GE Power Systems, Pfizer, Merck and Macy's, Inc.

Steven Winokur’s Specialties:

Strategic consulting, focusing on positioning, messaging and differentiation. “Operationalizing” the brand internally by developing new processes and procedures to ensure brand promise is being met.

Steven Winokur’s Experience

CEO / Founder

Turning Point Strategies

(Non-Profit; 51-200 employees; Non-Profit Organization Management industry)

1999 — Present (10 years)

Formerly called WOWappeal.

• Rebranded business process outsourcer, resulting in an equity valuation turnaround from -$17 million to +$136 million in less than 4 years;
• Repositioned HR outsourcer and reengineered its sales process; within 12 months this delivered a 96% increase in annualized pipeline revenue, an 18% increase in qualified prospects, and a 28% increase in conversion rate.
• Developed brand training for major national retailer, contributing to division moving into first place corporate-wide with a 211% goal achievement.
• Strong focus on “operationalizing” the brand internally by developing new processes and procedures to ensure brand promise is being met.
• Developed proprietary analysis tool, The Growth Gap, designed to drive top-line growth.
• Recent engagements include repositioning an insurance agency, a staffing firm and a mortgage company.
President / Owner

Desert Moon Interactive

(Privately Held; Myself Only; Marketing and Advertising industry)

1998 — 1999 (1 year)
Software Development Manager

interactive, inc

(Privately Held; 1-10 employees; Marketing and Advertising industry)

1995 — 1998 (3 years)

Led and directed team of software developers responsible for all project design and development using a wide variety of multimedia technologies.

One of the first marketing teams in Atlanta to integrate digital strategies with brand development.
Regional Support Consultant

Anheuser-Busch

(Public Company; BUD; Food & Beverages industry)

1994 — 1995 (1 year)
Consultant

Cap Gemini America

(Public Company; Management Consulting industry)

1994 — 1995 (1 year)
Computer Support Analyst

Apple Computers

(Public Company; Computer Hardware industry)

1992 — 1994 (2 years)