Steven Winokur

Steven Winokur

Brand Strategist and Customer Experience Architect

Greater Atlanta Area

Current
  • Brand Strategist at Turning Point Strategies
Past
  • Interactive Developer at Desert Moon Interactive
  • Software Development Manager at interactive, inc
  • Regional Support Consultant at Anheuser-Busch
Education
  • Emory University - Goizueta Business School
  • University of Miami
  • University of Wollongong
Connections
321 connections
Industry
Marketing and Advertising
Websites

Steven Winokur’s Summary

Dynamic management consultant with entrepreneurial spirit focused on driving top-line growth. Experienced Brand Strategist focused on helping companies build their business by articulating their value proposition.

Developed proprietary analysis tool, The Growth Gap, designed to drive top-line growth by focusing on attracting more qualified prospects, converting more to customers, retaining them for longer periods, and selling them more products at premium prices.

Clients include LASON, SelectiveHR, Witness Systems,GE Power Systems, Pfizer, Macy's, Inc. and Premiere Global Services.

Steven Winokur’s Specialties:

Strategic consulting, focusing on positioning, messaging, differentiation and customer experience. “Operationalizing” the brand internally by developing new processes and procedures to design a customer experience that aligns with the brand promise.


Steven Winokur’s Experience

  • Brand Strategist

    Turning Point Strategies

    (Marketing and Advertising industry)

    1999Present (10 years )

    Company was formerly called WOWappeal.

    • Rebranded business process outsourcer, resulting in an equity valuation turnaround from -$17 million to +$136 million in less than 4 years.
    • Repositioned HR outsourcer and reengineered its sales process; within 12 months this delivered a 96% increase in annualized pipeline revenue, an 18% increase in qualified prospects, and a 28% increase in conversion rate.
    • Developed brand training for major national retailer, contributing to division moving into first place corporate-wide with a 211% goal achievement.
    • Strong focus on “operationalizing” the brand internally by developing new processes and procedures to ensure brand promise is being met.
    • Developed proprietary analysis tool, The Growth Gap, designed to drive top-line growth.
    • Recent engagements include repositioning a social media marketing agency and an environmental consulting firm.

    Most recent engagement: A 9-month customer experience initiative with Sparks Grove and Premiere Global Services (PGi).

    Responsible for leading the initiative to develop B2B personas spanning the entire customer relationship, from pre-sales all the way to billing. Actively participated in a Touchpoint & Task Analysis, designed to establish an experience score for each customer task.

  • Interactive Developer

    Desert Moon Interactive

    (Marketing and Advertising industry)

    19981999 (1 year )

  • Software Development Manager

    interactive, inc

    (Privately Held; 1-10 employees; Marketing and Advertising industry)

    19951998 (3 years )

    Led and directed team of software developers responsible for all project design and development using a wide variety of multimedia technologies.

    One of the first marketing teams in Atlanta to integrate digital strategies with brand development.

  • Regional Support Consultant

    Anheuser-Busch

    (Public Company; BUD; Food & Beverages industry)

    19941995 (1 year )

  • Consultant

    Cap Gemini America

    (Public Company; Management Consulting industry)

    19941995 (1 year )

  • Computer Support Analyst

    Apple Computers

    (Public Company; Computer Hardware industry)

    19921994 (2 years )


Steven Winokur’s Education

  • Emory University - Goizueta Business School

    MBA , Marketing , 19921994

  • University of Miami

    BS , Systems Analysis , 19881992

  • University of Wollongong

    Study abroad program 19911991


Additional Information

Steven Winokur’s Websites:

Steven Winokur’s Groups:

GrowthANSWERS, Mensa, Vistage International, Emory Entreprenuers Alumni Network

  •    Atlanta Marketers' Forum
  •    Goizueta Business School at Emory University
  •    Vistage Trusted Advisors
  •    University of Miami (FL)
  •    Emory Alumni Association
  •    University of Miami School of Business
  •    Emory University Alumni
  •    Customer Experience Professionals
  •    Net Promoter Score (NPS) Forum
  •    Vistage - CEO Leadership
  •    University of Miami Hurricanes Alumni
  •    MarketingProfs
  •    Customer Experience Exchange
  •    Business Marketing Association - Atlanta
  •    Friends of GrowthANSWERS
  •    Goizueta Consulting Association
  •    ACES - Advanced Customer Experience Strategy
  •    Atlanta Society for Business Intelligence
  •    Brand Strategy Consulting Forum
  •    Learn how to gain and retain accounts in the financial, insurance, or mortgage industry

Steven Winokur’s Honors:

Silver Flame Award 2004


Steven Winokur’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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