Steven MacDonald

Current

Owner at The Designer Jean Company
Founder at Practical Social Media
Principal, Marketing Consultant at StudioHDV

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Past

Executive Vice President at The Martz Agency
Partner, Director of Client Services at Hydrogen Advertising
Founder, CEO at Beyond360

Director of Client Services at Red Sky Interactive
VP, Management Supervisor at Foote, Cone & Belding
VP, Director of Strategic Planning at Foote, Cone & Belding
Account Executive at Chiat/Day
Assistant Media Planner at Ogilvy & Mather

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5 more...

Recommended

6 people have recommended Steven

Connections

83 connections

Industry

Marketing and Advertising

Websites

Steven MacDonald’s Summary

Practical Social Media empowers any business, at any experience level, to dramatically increase their ability to connect and close prospects for your business.

We don't make recommendations that are nice to have, these are the new social media marketing fundamentals that every business should be putting to use today. Our solutions are well-proven, highly effective, based on numerous case studies, and are delivered in a step-by-step, easy to implement manner.

But not all social media tools are created equally. Not all make great tools for businesses. So don't waste your time and energy, learn from a team of social media experts that looks for Business ROI from every social media recommendation we make. And the best part is that social media can be tapped with little to no budget, as long as you know what to do!

Forbes magazine calls social media a fundamental shift that is here to stay. Inc. magazine states that the fastest growing private companies are using social media. There are more than 235,000 million searches every day on Google, and some are guaranteed to relate to what you do or offer. It's time to put the power of social media into use today.

Steven MacDonald’s Specialties:

We publish the Practical Social Media Newsletter, full of sensible advice on how to attract and close more customers through the use of social media...all with little to no budget. Every recommendation is both powerful and practical for businesses to use in gaining more visibility and clients. We’ve evaluated and compared the realm of social media choices so you don't have to!

Steven MacDonald’s Experience

Owner

The Designer Jean Company

(Apparel & Fashion industry)

November 2008 — Present (9 months)

The Designer Jean Company’s provides access to all the benefits of designer jeans, especially the ability to look and feel fantastic, to ALL women. We offer authentic, brand name designer jeans at insider prices that are 50 to 70% off retail. You can expect the latest designer jean brands and fashions seen in the magazines, on celebrities and in stores like Nordstroms, Saks Fifth Avenue and Neiman Marcus.

We carry brands like True Religion, Joes, James, Red Engine, Paper Denim, Antik, Taverniti, Jbrand, Chip and Pepper, Elvis and more. Jeans that cost $200+ at retail we sell for under $99. Our return policy and authenticity guarantee makes buying online so easy.

These jeans are acquired from the manufacturers and offered directly to the consumer without layers of middlemen, stocking fees, retail store overhead and commissions.

Every time you purchase a pair of designer jeans from The Designer Jean Company, a portion of the proceeds will be donated to a local Women’s Shelter.
Founder

Practical Social Media

(Marketing and Advertising industry)

2008 — Present (1 year)

For companies that can't afford high-level consulting support, yet are frustrated by the cost and lack of results from their marketing, Practical Social Media promises to help businesses enter and prosper in the world of social media with little to no budget. We don't make recommendations that are nice to have, these are the new social media marketing fundamentals that every business should be putting to use today.

Our Practical Social Media Newsletter offers step-by-step advice on how to get started on the highest priority social media strategies for your business, even if you have no prior experience. The newsletter is full of sensible advice on how to attract and close more customers through the use of social media...all with little to no budget. Every social media recommendation we make has been put through the filter of what is both powerful and practical for businesses to use in gaining more visibility and clients. We have done all the work to evaluate and compare social media choices and options so that you don't have to.

The information has been cultivated from recognized experts in brand strategy and social media, real world case studies and Fortune500 experience. Our background is with start-up companies to Coca Cola, Nike, Visa and P&G.

The goal is to provide simple and sensible guidance within the often complex world of online marketing for companies that are tired of working hard on their marketing, and need their marketing to work hard for them. It's time to Stop Wasting Your Marketing Dollars!
Principal, Marketing Consultant

StudioHDV

(Marketing and Advertising industry)

December 2007 — Present (1 year 8 months)

For companies that can't afford experienced, high-level marketing support, yet are frustrated by the cost and lack of results from their marketing, StudioHDV promises to help clients avoid wasting their marketing dollars.

We provide a combination of Do-It-Yourself Brand Strategy and Social Media educational products and consulting services that focus on step-by-step, practical and proven marketing solutions that can be executed with little to no budget. The information has been cultivated from nationally recognized experts in brand strategy and social media, 23+ years of real life applications and Fortune500 experience. Our background is with start-up companies to Coca Cola, Nike, Visa and P&G.

The goal is to provide simple and sensible guidance within the constantly evolving world of traditional and online marketing for companies that are tired of working hard on their marketing, and need their marketing to work hard for them. It's time to Stop Wasting Your Marketing Dollars!
Executive Vice President

The Martz Agency

(Privately Held; 11-50 employees; Marketing and Advertising industry)

July 2006 — December 2007 (1 year 6 months)

• Co-manage an advertising agency of roughly 50 individuals
• Create marketing communications plans for clients, including a special expertise in brand development
• Agency core offerings cover advertising, public relations, direct mail, interactive marketing and CRM database programs.
• Oversee new business efforts.
Partner, Director of Client Services

Hydrogen Advertising

(Privately Held; 11-50 employees; Marketing and Advertising industry)

September 2001 — February 2006 (4 years 6 months)

• Increased revenues from $0 to over $3.2 million in four years.
• Generated profits in all but the first year of operations.
• Designed templates for brand strategy creation and implementation.
• Helped create healthcare practice with four different hospital networks.
• Orchestrated national dealer point-of-sale programs.
• Established on-site marketing programs that have been institutionalized at client organizations.
• Consulted on new business activities across the Worldwide Partners Network.
• Published in local newspapers and business journals.
Founder, CEO

Beyond360

(Privately Held; 1-10 employees; Marketing and Advertising industry)

February 2000 — August 2001 (1 year 7 months)

• Created an online rewards and recognition system for children/early teens.
• Selected as the interactive agency within a $75 million new business pitch.
• Asked to develop strategic programs for Youth Service America organization in order to attract national corporate funding.
• Invited to pitch for the Tiger Woods, Start Right program sponsored by Target.
• Published in AdAge magazine for unique POV in child marketing and safety.
Director of Client Services

Red Sky Interactive

(Privately Held; 201-500 employees; Internet industry)

July 1998 — January 2000 (1 year 7 months)

• Hired on to bring strategic branding skills to nationally recognized clients.
• Served Nike, VISA, Miller Brewing, Procter & Gamble, Absolut Vodka, etc.
• Developed strategy for P&G on the future of broadband retailing.
• Introduced experientially based brand strategies to support traditional marketing.
• Created ROI models to support multi-million dollar interactive expenditures.
• Implemented internal brand training programs to educate all agency departments.
VP, Management Supervisor

Foote, Cone & Belding

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

April 1996 — June 1998 (2 years 3 months)

• Instituted first television branding efforts for B2B marketer Seagate technologies.
• Established new Seagate sponsored portal for resellers.
• Managed $50 million dollar plus marketing budget.
VP, Director of Strategic Planning

Foote, Cone & Belding

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

April 1992 — March 1996 (4 years)

• Rose from Account Manager overseeing nine dealer advertising associations and marketing programs for Mazda Motors of America to Director of Strategic Planning for all U.S. operations.
• Responsible for writing 75% or more of the strategic presentations given to the executive level of management at Mazda.
• Overall strategic responsibilities involved new product development, pricing and distribution in addition to ongoing communications programs.
• Trained in brand strategy creation methodologies from former head of The Coalition for Brand Equity and CMO of McDonalds.
Account Executive

Chiat/Day

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

June 1988 — March 1992 (3 years 10 months)

• Started as media planner working on accounts such as Mitsubishi Electronics, Foster Farms and Yamaha Motorcycles with responsibilities for managing budgets, negotiating sponsorships, tracking competitive spending and positioning reports.
• Transitioned to Account Executive on the Nissan Motors of America business supporting all truck division advertising.
• Worked on special task force to bring the new 4-door Nissan Pathfinder introduction to market within a team of retail and brand specialists.
Assistant Media Planner

Ogilvy & Mather

(Public Company; 5001-10,000 employees; Marketing and Advertising industry)

July 1986 — May 1988 (1 year 11 months)

Started as Assistant Media Planner and was quickly given the opportunity to present solo to companies like Duracell Batteries and Hershey’s Chocolate.

Additional Information

Steven MacDonald’s Websites:

Steven MacDonald’s Interests:

Digital still and video photography. I am avid with creating and videos and sharing them on YouTube.

Steven MacDonald’s Groups:

I am a member of MENG (Marketing Executives Networking Group), a nationwide association with over 1,800 Vice President and executive members. The group creates and shares knowledge from the highest ranks of the marketing industry. I am also on the thought leadership board that is responsible for moving forward a series of special reports and trends analysis to be shared with the national business press.

Marketing Executives Networking Group
Fashion Marketing & Digital Media Group (FMG): A Meeting Place for Fashion & Marketing Professionals
Apparel Executives Forum
Fashion Retailers
Biznik: business networking that doesn't suck.
Women's Wear Daily