Digital Marketing Director at Zap
- Motherwell, United Kingdom
- Marketing and Advertising
Steven Sefton's Overview
- Digital & Social Media Marketing Director at Zap
- Blog Owner at Sefton Media
- Deputy Chief Editor at The Social Penguin Blog
- HootSuite UK Diplomat at HootSuite
- Braidhurst High School
- City of Glasgow College
Steven Sefton's Summary
Steven Sefton has been building his business, sales and social media marketing knowledge and has worked with companies that helped him develop the necesary skills within marketing, advertising, social media marketing, web & business development.
Steven wants to pass this on to others so they have the opportunity to tackle online marketing in a more advanced way than he did when he first started off.
With Steven's extensive experience he has decided to start a business with his business partner Stevie Jukes who specialises in Graphic and Web Design.
Steven Sefton's Experience
Digital & Social Media Marketing Director
Partnership; 1-10 employees; Internet industry
September 2011 – Present (3 years 1 month) Motherwell, Glasgow, Wishaw, United Kingdom
Zap are a Design, Marketing & Advertising Company based in Motherwell of Lanarkshire and helping clients throughout the world specialising in helping your business realise your creative and online potential. From one business to another, Zap understand how important it is to feel like your business is Zap's top priority!
Zap specialise within Website Design, Website Development, SEO, PPC, Social Media Management, Social Media Marketing, Photography, Video Production and Music Production.
Zap offer a high quality standard at competitive prices.
Zap would love to work on one of your projects and help you reach your online potential.
If you have a job that you think Zap would be right for, please contact us.
Our advice is FREE and the Zap team love to give away tips and tricks too. Test them and give them a call.
If you have any questions or comments we have a handy contact form on our website, or you can telephone or email us today!
September 2012 – Present (2 years 1 month) Scotland
A small business blog to educate small business owners on how to market themselves and their business online. I share information on how to use social media and other web platforms to generate more leads online. The topics of discussion are social media, email marketing, SEO, PPC, web design & development, digital marketing and small business success. If there is anything you would like me to write about, please email me at firstname.lastname@example.org
Deputy Chief Editor
Self-Employed; 1-10 employees; Marketing and Advertising industry
January 2013 – Present (1 year 9 months) Edinburgh, United Kingdom
The Social Penguin Blog is a social media, content and digital marketing blog based in Edinburgh with readers all over world. Our writers are based from all over the UK with also a writer from Canada.
My role with The Social Penguin Blog is to source out new writers whilst keeping our current writers motivated and producing great content our readers will love. Along with Mike McGrail the blog owner, we manage the social media platforms and sharing only the best content around.
Every few weeks I also write for the blog with my speciality in the business side of social media and focussing on how you can implement those tactics I use everyday.
Our content is regularly featured on Social Media Today and this shows our dedication to our readers by producing the best content around.
HootSuite UK Diplomat
Privately Held; 501-1000 employees; Marketing and Advertising industry
February 2013 – Present (1 year 8 months) Glasgow, United Kingdom
As a HootSuite Diplomat, our role is to organise events for HootSuite Lovers and anyone looking to know more about the social media management platform.
Diplomats along with the Ambassadors connect everyone from the small business using Social Media to the Social Media Managers all the way through to HootSuite HQ in Canada.
Dave Olson from HootSuite HQ says "Community is all about making friends and sharing stories, and the story is at the heart of everything we do." Want to know more please do get in touch.
Social Media Executive & Business Development Executive
September Marketing, Advertising & Design
July 2011 – October 2011 (4 months) Glasgow, United Kingdom
I developed new relationships for the directors and applied more tenders and created a social media campaign.
My social media marketing tasks included helping the clients September already had and develop new relationships for them through engagement and providing great content.
I learned the difficulties businesses are having these days and the steps to work through the difficult times businesses are having.
Senior Sales Executive
Privately Held; 1-10 employees; Newspapers industry
October 2010 – May 2011 (8 months) Lanarkshire
Maximising Sales within a territory, controlling all advertising revenues for the paper on my own, helping with the company brand and developing a new business. I also sold business packs and flyer distribution for the print and design company.
I have helped develop the paper that we were able to get a bigger office and employ more sales and design staff.
I have also built many relationships with business owners and staff throughout Lanarkshire.
Field Sales Executive
Public Company; 1001-5000 employees; jpr; Newspapers industry
January 2010 – October 2010 (10 months) Motherwell, United Kingdom
Controlling my area and maximizing sales and working towards targets and over achieving.
I helped many businesses achieve success from their advertising by offering different solutions and worked with them to achieve the best design for their adverts and create the biggest impact for their brand.
Within my first 6 months of newspaper advertising sales I was given the highest sales target in the team.
Steven Sefton's Publications
- Zap Designs
- February 22, 2013
With the help of social media and great friends we managed to gather around 100 people to create George Square Harlem Shake. It couldn't have happened this quick and with as many people without these great communication skills.
The # we created for Twitter (#GSHarlem) was trending on Twitter for Glasgow and the Shake made it's way to STV Glasgow website.
The video was viewed over 12,000 times within 24 hours and currently as of 14/03/2013 the video has been viewed 30,000 times. We now have over 30 people subscribed to our YouTube channel.
Doing great things that brings people together through social media can bring your business success. It's not always about you, it's what you can do for others.
Steven Sefton's Projects
- September 2011 to Present
Little BIG Shot is a Healthy Energy Drink, specially designed to meet active lifestyle challenges. It’s a refreshing blend of berry fruit juices combined with Ginseng and B vitamins. B vitamins are involved in the release of energy from food, help combat tiredness and fatigue and contribute to the maintenance of various metabolic processes. Little BIG Shot contains no preservatives and no E – numbers.
- May 2012 to Present
A letting agency based in Lanarkshire working with clients throughout Scotland. Big enough to cope and small enough to care.
Steven Sefton's Courses
- Photoshop CS5 Introduction
Steven Sefton's Skills & Expertise
- Web Design
- Web Development
- Graphic Design
- Social Media Marketing
- Social Media
- Print Design
- Product Design
- Video Production
- Music Production
- Email Marketing
- Custom Facebook Pages
- Facebook Marketing
- Social Media Strategist
- New Business Development
- Small Business
- Digital Media
- Digital Marketing
- Online Marketing
- Social Networking
- Online Reputation Management
- Web 2.0
- Online Advertising
- Google Analytics
- Digital Strategy
- Google Adwords
- Web Marketing
- Web Analytics
- Mobile Marketing
- Social Media Measurement
- SEO copywriting
- Website Development
- New Media
- Creative Direction
- Organic Search
- Logo Design
- Affiliate Marketing
- Search Advertising
Steven Sefton's Education
Braidhurst High School
1997 – 2002
City of Glasgow College
Steven Sefton's Additional Information
Social Media, Business, Sales, Sandler Training, Gitomer, Networking, Relationships, Web Design, Internet, Marketing, Music, Football, Family Holidays, DJ'in, Camping, Hill Walking, Adventures, Computers, Gadgets
- Groups and Associations:
Contact Steven for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch