
Social Media/Web 2.0 Strategist
Austin, Texas Area

Social Media/Web 2.0 Strategist
Austin, Texas Area
A 20-year PR veteran first and a Web 2.0 strategist second. I've transformed blogs, forums, wikis and branded Facebook-like applications into real business tools with a turnkey solution that gives traditional public relations firms the ability to open an online channel of communication with their client's targeted universe of customers, influencers and prospects.
Social media marketing, Web 2.0 strategies & tactics, corporate blogging & podcasting campaigns, online marketing, forums, wikis, user-generated reviews, search engine marketing, public relations, PR, SEO, corporate communications, crises containment, e-commerce, B2B, B2C, social media, social networking, lead-generation, marketing metrics, marketing accountability, sales, corporate blogging, podcasting, enterprise, SMM
(Privately Held; 11-50 employees; Marketing and Advertising industry)
July 2006 — Present (3 years 5 months)
Operated a social media services division that integrated with a full range of traditional marketing programs. Turned a mashup of blogs, wikis, forums and white-boxed Facebook apps into lead-generating, revenue-boosting business tools. Ex: An emerging enterprise software company increased its lead stream to sales by more than 300 percent in six months. Managed large team of writers, editors and designers as employees and contractors.
(Privately Held; 1-10 employees; Public Relations and Communications industry)
March 2005 — Present (4 years 9 months)
Developed low cost, turnkey social media solutions to give traditional PR firms the ability to open an online channel of communication with their client's targeted universe of customers, influencers and prospects.
(Privately Held; 11-50 employees; Public Relations and Communications industry)
October 2003 — March 2005 (1 year 6 months)
(Privately Held; 1-10 employees; Public Relations and Communications industry)
January 2003 — October 2003 (10 months)
(Privately Held; 11-50 employees; Public Relations and Communications industry)
May 2002 — December 2002 (8 months)
(Privately Held; 1-10 employees; Public Relations and Communications industry)
October 2001 — May 2002 (8 months)
(Public Company; 51-200 employees; Public Relations and Communications industry)
October 2000 — October 2001 (1 year 1 month)
(Privately Held; 51-200 employees; Public Relations and Communications industry)
June 2000 — October 2000 (5 months)
(Privately Held; 11-50 employees; Internet industry)
December 1998 — May 2000 (1 year 6 months)
English