Steven Gonzalez

Steven Gonzalez

Gen Sales Mgr, Radio One | Radio, Digital & Sponsorship Sales | Beat Market Growth 19 of 22 Mo | $8mm Sponsorships Sold

Location
Greater Philadelphia Area
Industry
Marketing and Advertising

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Steven Gonzalez's Overview

Current
  • General Sales Manager - 100.3 FM WRNB, 103.9 FM WPPZ, 107.9 FM WPHI at Radio One Philadelphia
Past
  • General Sales Manager - WDAS 105.3 FM - Power 99 - RUMBA 1480 AM at Clear Channel Communications
  • Local Sales Manager - WUSL/WRFF/WIOQ at Clear Channel Communications
  • General Sales Manager WDAS 105.3 FM - WDAS 1480 AM at Clear Channel Communications
Education
Connections

500+ connections

Websites

Steven Gonzalez's Summary

Steven Gonzalez is leading authority on Radio, Digital & Sponsorship Sales. Over the past 10 years, Steve aka Gonzo, has sold over $8 million dollars in Sponsorships, culminating in a massively successful 2006 with his highest sales to date with over $900,000 in sponsorship sales. Not only is Gonzo a leader in the sponsorship sales category, he also has command over the sales process as it relates to Radio and Digital Advertising.

Currently with Radio One, Gonzo is a sought after leader in the organization, working with teams effectively and efficiently, while keeping an eye on the bottom line results.

Some of Gonzo’s career successes include:

1. Over $8 Million in Sponsorship Sales
2. $927,000 in Sponsorship Sales in 2006
3. Beat Market Revenue Growth 19 of 22 Months
4. 60% Digital Sales Year over Year
5. 18% New Business Revenue Year over Year

Gonzo is happily married to his wife Claudia, with three beautiful children Eva, Matteo and Emilia. They enjoy time with Max the French Bulldog, travelling, and having great quality family time in the Philadelphia Area.

Specialties:
• Business Development
• Marketing Strategy
• Leadership Strategy
• Team Development and Training
• Business Negotiations
• Sales Growth Strategy
• New Media Idea Generation
• Creation and Execution of New Business Action Plan
• Event Management
• Public Speaking To Industry Leaders

Profile Optimized by Linked Strategies & Nathan Kievman http://LinkedIn.com/In/NathanKievman

Steven Gonzalez's Experience

General Sales Manager - 100.3 FM WRNB, 103.9 FM WPPZ, 107.9 FM WPHI

Radio One Philadelphia

Public Company; 1001-5000 employees; ROIA; Broadcast Media industry

April 2011Present (3 years 6 months)

General Sales Manager - WDAS 105.3 FM - Power 99 - RUMBA 1480 AM

Clear Channel Communications

Public Company; 5001-10,000 employees; CCO; Marketing and Advertising industry

August 2009November 2010 (1 year 4 months)

Local Sales Manager - WUSL/WRFF/WIOQ

Clear Channel Communications

Public Company; 5001-10,000 employees; CCO; Marketing and Advertising industry

January 2009August 2009 (8 months)

General Sales Manager WDAS 105.3 FM - WDAS 1480 AM

Clear Channel Communications

Public Company; 5001-10,000 employees; CCO; Marketing and Advertising industry

January 2005January 2009 (4 years 1 month)

General Sales Manager - Power 99

Clear Channel Communications

Public Company; 5001-10,000 employees; CCO; Marketing and Advertising industry

September 2003January 2005 (1 year 5 months)

Responsible for leading and training a staff of 11 local account managers and 2 national sales managers whose main goal is to exceed budget and achieve the objectives outlined by clients. (Power 99 FM’s 2005 Budget was $16,000,000) Held weekly One-On-One Meetings intended to assist Account Managers in solving client’s objectives. Created budgets for individual account managers. Managed inventory, established rate structure and developed non traditional revenue opportunities utilizing Power’s franchise events, Power99.com website and 3rd party events. Participated in weekly Sales Meetings with the purpose of educating and informing 50 Clear Channel Radio Account Managers on the value of Power 99 FM. Researched and developed Information sheets to assist account managers on the positioning of Power 99 in the Philadelphia Market. Acted as a “Point Manager” on several key accounts for Clear Channel Philadelphia Radio Cluster. Developed and maintained “Club and Promoter” Guidelines in order to better serve the clients as well as maximize revenue.

Public Company; 5001-10,000 employees; CCO; Marketing and Advertising industry

January 2003September 2003 (9 months)

WSNI, Sunny 104.5 FM, Clear Channel Communications, Bala Cynwyd, PA Feb 2003 – Sept 2003

Local Sales Manager – Adult Contemporary

Responsible for leading and motivating a staff of 10 local account managers whose main objective is to exceed budget and meet client’s needs. (Sunny 104.5 FM’s 2003 Budget was $8,000,000) Developed a standard of service and accountability amongst the sales staff. Held weekly One-On-One Meetings intended to encourage and educate direct reports. Created budgets for individual account managers. Managed inventory, established rate structure and developed non traditional revenue opportunities utilizing Sunny’s promotional events, website and 3rd party events as well as Clear Channel Entertainment Shows. Participated in weekly Sales Meetings with the purpose of educating and informing 50 Clear Channel Radio Account Managers on Sunny 104.5 FM. Researched and developed Sunny Information sheets to assist account managers on the positioning of Sunny 104.5 FM in the Philadelphia Market. Acted as a “Point Manager” on several key accounts for Clear Channel Philadelphia Cluster.

Senior Account Executive

Clear Channel Communications

Public Company; 5001-10,000 employees; CCO; Marketing and Advertising industry

March 1999January 2003 (3 years 11 months)

WDAS 105.3 FM-1480 AM, Clear Channel Communications, Bala Cynwyd, PA Mar 1999 – Jan 2003

Senior Account Executive
Responsible for uncovering the needs of local, regional and national accounts and providing creative marketing solutions to meet the client’s expected objectives. Introduce and educate clients on the importance of the African American consumer to the growth of their company. Research and develop new business opportunities for WDAS. Create integrated marketing programs that allow clients to benefit from local event sponsorships of WDAS events. Identified by Philadelphia Clear Channel Management as a “Market Group Seller.” Responsible for selling the 6 Clear Channel Radio Properties in the Philadelphia market, (WDAS FM-AM, WIOQ, WUSL, WSNI and WJJZ).

Sports Marketing Account Executive

Clear Channel Communications

Public Company; 5001-10,000 employees; CCO; Marketing and Advertising industry

August 1997March 1999 (1 year 8 months)

SportsTalk 980, WTEM, Clear Channel Communications, Rockville, MD August 1997 - March 1999
Sports Marketing Executive

Responsible for developing and selling sponsorships, promotions and advertising to regional businesses and national accounts for Washington’s exclusive sports radio station. Assigned to service existing accounts and develop new direct business in the Washington metropolitan area. Create effective strategies and proposals that meet client marketing and advertising objectives. Facilitate the strategic initiative of improving bottom line results by utilizing a comprehensive knowledge of the radio industry and a thorough understanding of the Washington DC’s sports scene. Evaluate and present the success of the clients marketing campaign.

Steven Gonzalez's Skills & Expertise

  1. Event Management
  2. Negotiation
  3. Promotions
  4. Sponsorship
  5. Radio
  6. Advertising Sales
  7. Marketing Strategy
  8. Sales Management
  9. Account Management
  10. New Business Development
  11. Social Media
  12. Advertising
  13. Sports Marketing
  14. Consultative Selling
  15. Cold Calling
  16. Strategic Planning
  17. Customer Service
  18. Public Speaking
  19. Direct Sales
  20. Marketing Communications
  21. Social Media Marketing
  22. Online Marketing
  23. Integrated Marketing
  24. Team Leadership
  25. Digital Marketing
  26. Cause Marketing
  27. Sponsorship Marketing
  28. Leadership Development
  29. Marketing
  30. Selling
  31. Leadership
  32. Strategy
  33. Lead Generation
  34. Digital Media
  35. Radio Advertising
  36. Management
  37. Sales Process
  38. Training
  39. Sales

View All (39) Skills View Fewer Skills

Steven Gonzalez's Publications

  • Bringing Mobile Technology To The Athletic Recruitment World!

    • Next Level Baseball Training
    • August 20, 2013
    Authors: Steven Gonzalez

    In today's athletic recruitment world, TIMING is everything...for the College Recruiter and for the Student-Athlete. The ability for a College Coach to see a potential recruit at a game - camp - showcase event, and be able to determine if that athlete is "worth" pursuing is CRITICAL. If TIME is one of our most valuable assets, why not use Mobile Technology to help in the athletic recruitment process!

Steven Gonzalez's Education

Fordham University

Business, Communications

19821987

Activities and Societies: • Captain of Fordham University Baseball Team, 1985 – 1986 • Fordham University Student – Athlete of The Year, 1985 – 1986

Steven Gonzalez's Additional Information

Websites:
Interests:

• Setting the Standard • Leadership Development • Personal Development • Business Strategy Development • Social Media • Sports • Running • Reading (Sports and Business Themed Books) • Family • MT. Rushmore Complex

Groups and Associations:
Honors and Awards:

•Captain of Fordham University Baseball Team, 1985 – 1986

•Fordham University Student – Athlete of The Year, 1985 – 1986

•1995 Trout Unlimited National Executive of the Year

•Ranked #1 Philadelphia Clear Channel Communications WDAS AM/FM Account Manager (1999)

•Selected by Clear Channel Corporate to be on the Clear Channel Communications Urban Radio Format Leadership Committee (Nationwide) This Team was responsible for analyzing the current issues challenging Urban Radio Format sales departments and develop a strategic plan that would increase revenue for Urban Radio Format sales departments. (2005-2007)

•Selected by Clear Channel Corporate/Bain Investment Company to be on the Clear Channel Communications Strategic Initiative Team, (Nationwide.) This Team was responsible for analyzing the current Clear Channel Communications business model and developing new strategic initiatives that would maximize revenue for Clear Channel Communications, 2007 - 2008

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