Steven Paul Matsumoto

Current

Board Member - Sponsorship Director at Social Media Breakfast Seattle
Producer at Emerald City Fashion Week
CEO at Stigmare, Couture Marketing

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Past

Principal at Azimuth Branding
Local Search Marketing Consultant at Dex Media
Parts Manager at Lithia Motors, Inc

Platoon SGT at US Marine Corps

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1 more...

Education

Seattle University
Kentridge High School

Recommended

21 people have recommended Steven Paul

Connections

437 connections

Industry

Marketing and Advertising

Websites

Steven Paul Matsumoto’s Summary

Experience:

Mr. Matsumoto is a dedicated marketer with over 17 years of leadership and business experience. His passion and enthusiasm allow him to easily build dedicated teams and attract top talent. Having worked with hundreds of business owners and fellow marketing professionals to create marketing strategies that best suited the goals and unique situation of each client. Mr. Matsumoto is a dedicated student of the ever changing marketing, advertising, and media landscape.

Goals:

Mr. Matsumoto's long-term goal is to be able to provide 250 full-ride scholarships a year to the Albers School of Business and Economics at Seattle University through a fund to be established by his firm. He would greatly appreciate your business and your help to this end.

Steven Paul Matsumoto’s Specialties:

Account Management, Brand Strategy, Business Development, Corporate Identity, Internet Marketing, Marketing Consulting, Promotional Products, Pricing Strategies, Purchasing Strategies, Corporate Apparel, Trade Show Promotion, Event Sponsorship, Merchandising Programs, Retail Development, Product Development, Emerging Media, Social Media, Twitter, Gift With Purchase

Steven Paul Matsumoto’s Experience

Board Member - Sponsorship Director

Social Media Breakfast Seattle

(Internet industry)

November 2009 — Present (2 months)

• Work with Treasurer on sponsorship as needed
• Develop sponsorship strategy and outline sponsor levels and expectations
• Produce sponsorship kit and communications for potential sponsors
• Gather input from board and recommend possible sponsors including in-kind venue sponsors
Producer

Emerald City Fashion Week

(Privately Held; Apparel & Fashion industry)

June 2009 — Present (7 months)

Emerald City Fashion Week is where the Puget Sound’s Fashion Renaissance takes shape.

~Endorsed by The Greater Seattle Chamber of Commerce~

-Manage a diverse team of industry professionals and volunteers
-Develop relationships with local media and government officials
-Create and execute Brand Strategy and Marketing Plan
-Cultivate relationships with sponsors and vendors
CEO

Stigmare, Couture Marketing

(Privately Held; Marketing and Advertising industry)

January 2009 — Present (1 year )

- Establish relationships with C-level executives and vendors
- Establish growth projections and benchmarks for success
- Develop and implemented social media strategy
- Solicit equity investors and debt capital
- Create pricing policies and procedures
- Develop brand persona
Principal

Azimuth Branding

(Marketing and Advertising industry)

September 2006 — February 2009 (2 years 6 months)

Azimuth is a boutique marketing & promotions consultancy specializing in the Luxury & Lifestyle markets. Specifically we focus on the Cosmetic Services, Fashion, Philanthropic Events and Real Estate verticals.

Our core competencies lie in the areas of:

· Awards & Incentives
· Brand Strategy
· Corporate Apparel
· Graphic Design
· Marketing Promotions
· Merchandising
· Promotional Products
· Sourcing
· Trade Show Promotions

You've invested heavily in establishing your brand status, and the slightest misstep can eliminate all that effort. Let us help you maintain your brand promise at all levels.
Local Search Marketing Consultant

Dex Media

(Public Company; 1001-5000 employees; Marketing and Advertising industry)

May 2007 — March 2008 (11 months)

Mr. Matsumoto worked with hundreds of small and medium size business owners to develop effective Local Search Marketing strategies within the Dex Media suite of products. Dex Media’s Product Suite includes:

· Local Search Engine Marketing (SEM)
· Print yellow pages
· Internet yellow pages
· Website Hosting
· Website Development
· Google ad words authorized reseller
· Yahoo Ambassador

Mr. Matsumoto was consistently in the top quartile of sales performance for overall sales performance and Internet product sales. Mr. Matsumoto was asked by management on several occasions to mentor other inside sales professionals on strategies for selling SEM effectively.
Parts Manager

Lithia Motors, Inc

(Automotive industry)

2001 — 2006 (5 years )

Mr. Matsumoto supervised and mentored his department personnel to achieve desired sales growth results. The Parts Advisor training materials Mr. Matsumoto wrote for his location was instrumental in the development of a corporate wide parts personnel training program. Mr. Matsumoto regularly attended Chrysler continuing education programs on inventory control methods, local marketing strategies, process improvement, CRM, coaching skills and industry trends.

Mr. Matsumoto's duties included:
· Business development
· P&L Review
· Inventory Management
· Increase gross profit by at least 5% annually
· Maintain a net retention of 60% of gross profit
Platoon SGT

US Marine Corps

(Military industry)

1992 — 2000 (8 years )

Then SGT Matsumoto oversaw the discipline, appearance, training, control, conduct and welfare of forty personnel as well as performing quarterly proficiency and conduct reviews. SGT Matsumoto counseled personnel as needed or directed, and mentored junior personnel to develop leadership skills to ensure career progression.

SGT Matsumoto was responsible for overall administrative, logistical and operational support as Platoon SGT of his Company’s Head Quarters Platoon.

SGT Matsumoto's direct reports included:
· Admin Chief
· Communications Chief
· Company Armorer
· Motor Transport Chief
· Heavy Equipment Chief
· Supply Chief

Steven Paul Matsumoto’s Education

Seattle University

BA , Business Management , 1995 — 1998
Kentridge High School

Business, Military Sciences 1989 — 1992

Activities and Societies:

Future Business Leaders of America, Marine Corps JROTC

Additional Information

Steven Paul Matsumoto’s Websites:

Steven Paul Matsumoto’s Interests:

Business networking, continuing professional education, philosophy, philanthropy, SCUBA diving, wine, cooking, travel, social media, brand development

Steven Paul Matsumoto’s Groups:

Columbia Tower Club (CTC), past
CTC Membership Committee, past
CTC Business Forum Committee, past
CTC Tower 39 Board, past
Marine Corps Heritage Foundation
Social Media Breakfast Seattle

Inbound Marketers - For Marketing Professionals
Advertising Professional
Linked:Seattle
Alumni of Albers School of Business and Economics
Seattle University Alumni
Connected Marines
eMarketing Association Network
USMC Group
Online Advertising Professionals
Search Engine Land
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
Semper Fi Network - United States Marine Veterans - USMC
Social Media Marketing
Columbia Tower Club
MarketingProfs
twitter innovators Innovation & Creativity Network of Tweeters
LUXURY, FASHION & LIFESTYLE EXECUTIVES / Sign up for free at www.LuxuryBusinessNetwork.Com
Fashion Summit
International Luxury Network
Direct Marketing Association "Official"
Twittering
Social Media Club Seattle
Stylesight Trendscope for Fashion, Design & Retail Professionals
SMB Seattle