Associate Product Manager at WebJuice
San Francisco Bay Area
Associate Product Manager at WebJuice
San Francisco Bay Area
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Work includes: social media/consumer facing web applications and online advertising. Interested in the web applications, leveraging social media tools, online advertising, lead generation, e-commerce, investing. Building out wireframes and/or working with design team on user interface responsibilities.
Project management and development within social media and online advertising. UI/UX product design. Process creation, documentation, & implementation. High emphasis on business impact. Hands on teamwork and communication within development teams. Troubleshooting, testing, debugging, product requirement document (PRD), competitive analysis.
(Privately Held; Internet industry)
August 2008 — Present (1 year 4 months)
- Led product build out of the lead generation platform by leveraging market analysis and worked with engineering and design teams to develop the product from conception to launch for the educational vertical.
- Led platform product used to funnel and qualify interested users across multiple distribution channels and enabled rapid testing of website landing pages. Built out end-to-end reporting metrics dashboard.
- Investigated user experience issues, gathered user pain points, prioritized requests, and wrote product specifications on improving existing user interface of application.
- Worked with the design and marketing teams and oversaw the development of website landing page designs.
- Performed a 360 review of the company's Marketplace alerts notification system and identified internal user pain points within their daily account management tasks. Successfully defined the product requirements for a redesigned framework that reduced redundant e-mails alerts to internal business users.
Economics, Managerial Economics , Business , 2001 — 2006
Equity Investments, Entrepreneurship, Finance, Web technology and applications, Basketball, Running, Collegiate Wrestling, Weightlifting, Culinary, Hiking
Alpha Kappa Psi, Sacramento Entrepreneurship Academy
Sacramento Entrepreneurship Academy - Class of 2006-07 (www.sealink.org)