Steven J. Wagner

Current

CEO & Founder at Dealer Ignition, LLC

Past

Owner at Kudzu Consultancy, LLC
Vice President Marketing & Technology at The Scully Group
Marketing Director at The Cliffs Communities

Independent Contractor at Toyota Motor Sales
Sales Division Zone Manager at Ford Motor Company
Zone Manager - Parts & Service Division at Ford Motor Company
Retail Marketing Manager at Ford Motor Company
Customer Service Manager at Ford Motor Company
Licensing Manager at The Cotter Group
Marketing Manager at The Cotter Group
Internship-Marketing at Lingner Group Productions

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Education

Ball State University - College of Business
Carmel HS

Recommended

1 person has recommended Steven J.

Connections

148 connections

Industry

Marketing and Advertising

Websites

Steven J. Wagner’s Summary

Marketers face unique challenges: provide high quality leads, grow brand awareness, manage multiple channel campaigns, invest in new technologies, and produce greater return on investment (ROI).

We work with Marketing Executives to quantify and improve their return on marketing investments.

Successful marketers are mastering seven competencies. We define these as the “kudzu factor.” The kudzu plant grows by ascending everything in its environment.

Create an executable strategy- with succinct steps and precise goals that builds long term value.

Focus on ROI –develop a system to measure all campaigns using ROI and constantly refine the metrics.

Synchronize marketing campaigns – by simultaneously planning offline and online campaigns together for broader reach and improved ROI with the same budget.

Enhance marketing with automation –to manage the entire marketing mix, provide real time analytics, integrate with sales and provide accurate measurement of ROI.

Control the “top of the sales funnel” –with lead scoring and other multi-step conversion tactics to provide sales with high quality leads.

Make your website the hub –by directing traffic, controlling communications and building accurate analytics to win the battle for mindshare and greater brand awareness.

Implement with intent –to achieve strategic goals and return on investment targets.

We work with your team, agencies and dealers to put these practices and processes in place to grow brand awareness and leads.

We provide the experience and guidance to successfully develop and execute original methods that achieve your business goals.

Steven J. Wagner’s Specialties:

Six-Sigma, Online Marketing, Search Engine Optimization, Web Analytics, Dealer Development and Marketing, Business Development, Sponsorships, Measuring Marketing ROI, Website Design and Usability, Financial Management and Multi-Cultural Marketing.

Steven J. Wagner’s Experience

CEO & Founder

Dealer Ignition, LLC

(Marketing and Advertising industry)

November 2007 — Present (1 year 9 months)

Through our work with brands and their dealers, the need has risen to create solutions for this business channel.

Dealer Ignition LLC, is creating a new online marketing service that allows marketers greater control of their online branding.

Effective marketing in this space is equal portions B2B, to motivate dealer involvement. And part B2C to cultivate customer relationships.

This service will make it easier to:

* protect brands online
* reduce marketing costs
* raise brand awareness
* improve response rates
* increase marketing ROI
* improve communication from sales floors to corporate business intelligence
Owner

Kudzu Consultancy, LLC

(Marketing and Advertising industry)

January 2007 — March 2009 (2 years 3 months)

Merged Kudzu's disciplines into Dealer Ignition to increase our market share in our market-leading technology.
Vice President Marketing & Technology

The Scully Group

(Privately Held; 1-10 employees; Marketing and Advertising industry)

September 2006 — January 2007 (5 months)
Marketing Director

The Cliffs Communities

(Privately Held; 501-1000 employees; Real Estate industry)

January 2006 — September 2006 (9 months)
Independent Contractor

Toyota Motor Sales

(Public Company; 10,001 or more employees; TM; Automotive industry)

September 2005 — December 2005 (4 months)

Provide marketing and communications services to National PR Division for Southeast launch of the FJ Cruiser and New Camry
Sales Division Zone Manager

Ford Motor Company

(Public Company; 10,001 or more employees; F; Automotive industry)

March 2005 — July 2005 (5 months)
Zone Manager - Parts & Service Division

Ford Motor Company

(Public Company; 10,001 or more employees; F; Automotive industry)

January 2004 — March 2005 (1 year 3 months)
Retail Marketing Manager

Ford Motor Company

(Public Company; 10,001 or more employees; F; Automotive industry)

May 2001 — January 2004 (2 years 9 months)
Customer Service Manager

Ford Motor Company

(Public Company; 10,001 or more employees; F; Automotive industry)

April 2000 — May 2001 (1 year 2 months)
Licensing Manager

The Cotter Group

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 1999 — November 1999 (11 months)
Marketing Manager

The Cotter Group

(Privately Held; 51-200 employees; Marketing and Advertising industry)

January 1997 — January 1999 (2 years 1 month)
Internship-Marketing

Lingner Group Productions

(Marketing and Advertising industry)

1996 — 1997 (1 year)

Steven J. Wagner’s Education

Ball State University - College of Business

1992 — 1996
Carmel HS

Additional Information

Steven J. Wagner’s Websites:

Steven J. Wagner’s Interests:

Technology, Design, Fashion, Art, Snowboarding, Automobiles, Auto-Racing, Cycling, Travel and Camping.

Steven J. Wagner’s Groups:

SEMPO - Search Engine Marketing Professional Organization
WAA - Web Analytics Association
American Marketing Association (Atlanta and Charlotte Chapters)
AAISP - Association of Automotive Internet Sales Professionals
United States Cycling Federation
Greenville,SC Chamber of Commerce, SC Bobsled Team, Ambri Worldwide Hockey Fans Club, International Association of Retire Pyscho-Cross Racers, Rosenow Family Clan.., Where's Arnie? Search Party Association, Greenville NEXT