Steven Haines

Steven Haines

Business & Product Management Thought Leader | Speaker | Author: “The Product Manager’s Desk Reference”

New York, New York (Greater New York City Area)
Professional Training & Coaching

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Steven Haines's Overview

  • Senior Director Product Management & Marketing at Oracle
  • Product Management Director at AT&T
  • Financial and Operations Analyst at National Medical Care

500+ connections


Steven Haines' Summary

Are you looking to drive growth and build more effective product and business strategies? Incorporating Product Business Management into your growth strategy moves you from dreaming about what you want to achieve, into knowing precisely how you will achieve it.

I’m Steven Haines: author of three category-defining books on Product Business Management. I’m a public speaker, advisor, and passionate advocate for revenue-generating products that help firms grow the business because they deliver extraordinary value to customers.

Contact me to learn more about how we can work together:

Working closely with senior business leaders, I provide focused strategic guidance that helps improve business results through consistently utilized product business management. What could your company accomplish if everyone, from your highest-level leaders to your front-line talent, was aligned around the same vision? From result-oriented strategies to implementation systems, my work with organizations empowers leaders to inspire creative collaboration within their cross-functional teams.

My firm, Sequent Learning Networks, is here to provide you with the tools and best practices to cultivate successful organizations that produce great products backed by the insight and expertise of almost three decades’ experience in the field. I work closely with senior or leadership teams, facilitate workshops and deliver keynote presentations customized to your industry, function and attendee level. I have a passion for great products and the business people who create and manage them.

Check out more about my company, my foundation, and how I can help you below.

Send me an email!

Steven Haines' Experience

Privately Held; 11-50 employees; Professional Training & Coaching industry

2001Present (13 years)

Sequent Learning Networks is an internationally positioned training and organizational advisory services firm. Sequent provides the wherewithal for executives in the world's leading firms to improve the success of their products and the effectiveness of their organizations.

Sequent's diagnostics assess the people and processes of mid-size to large complex organizations so that we can recommend what's needed to organize more effectively to produce the products that customers clamor for.

Sequent delivers workshops to large and mid-sized corporate clients on the subjects of Product Management and business management. These are organized based on the learning objectives. Foundational workshops are delivered in a facilitated classroom-style setting using a combination of interactive learning, impactful story-telling, and hands-on exercises. Advisory workshops allow Sequent's facilitators to work with designated teams so they can produce actual product strategies, Business Cases, launch plans, etc.).

Sequent also provides a host of resources, including books and templates. Sequent's Product Management Executive Board produces twice yearly Product Management Leadership Summits and frequent Product Management Leadership Roundtable Breakfast Meetings. Finally, Sequent provides an unparalleled product manager certification program.


The Product Manager's Desk Reference and The Product Manager's Survival Guid

July 2008Present (6 years 4 months)

Practical how-to guides to help product managers and product leaders. Contact me if you'd like me to conduct an "ask the author" telephone session or an inspiring, interactive talk at your next group meeting. Write to me if you'd like me to send you a speaker kit.


The Product Management Executive Board

January 2002Present (12 years 10 months)

The Product Management Executive Board is tasked with helping to advance the function of Product Management as managing the end-to-end business life cycle of a product. The Board is comprised of up to 20 senior leaders acting in an advisory capacity to guide and ratify the PMEB Product Management Certification program and help plan and coordinate events that promote and advance the function of Product Management.

PMEB provides an independently recognized, multi-level certification program to advance the careers of Product Management professionals. Visit:
** ** to learn more

Senior Director Product Management & Marketing


19972001 (4 years)

Product Management Director


19851997 (12 years)

Financial and Operations Analyst

National Medical Care

19811984 (3 years)

Steven Haines' Volunteer Experience & Causes

  • Volunteer Experience

    • Mentor

      The Founder Institute
      December 2006 present (7 years 11 months)

      The Founder Institute is a four month training program for both new and seasoned entrepreneurs. The Institute prepares founders to lead the next generation of world-class technology companies across a wide range of industries, from the biotech to the internet. Weekly company-building sessions are guided by experienced CEOs, and they are held in the evening to allow participants to keep their day job or develop their companies during business hours. All of the program stakeholders, from the participating founders to the experienced CEO Mentors, share in the upside generated by the companies formed during the program. Participants also enjoy free services from three dozen Institute Partners, fundraising opportunities at fair market value, and a teamwork-oriented environment to build a company.

  • Volunteer Interests

    • Causes I care about:

      • Economic Empowerment
      • Education
      • Science and Technology

Steven Haines' Publications

Steven Haines' Skills & Expertise

  1. Product Evangelism
  2. Product Strategy
  3. Product Management
  4. Thought Leadership
  5. Business Modeling
  6. Entrepreneur
  7. Integrated Marketing
  8. Go-to-market Strategy
  9. Product Life Cycle Management
  10. Product Marketing
  11. Product Launch
  12. Strategic Partnerships
  13. Cross-functional Team Leadership
  14. Competitive Intelligence
  15. Management
  16. Entrepreneurship
  17. Executive Management
  18. Marketing Management
  19. Product Lifecycle Management
  20. Marketing
  21. Strategy
  22. Leadership
  23. Program Management
  24. Competitive Analysis
  25. Marketing Strategy
  26. Business Strategy

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