Marketing rainmaker - develops the brand and marketing strategies to move businesses forward.
Greater Boston Area
- Current
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- Brand and Marketing Strategy at Keynote Communications
- Senior Brand Strategy Consultant at Commonwealth Creative Associates
- Board of Directors, Boston Chapter at American Marketing Association
- Past
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- Senior Brand Strategist at VividContext
- President, Boston Chapter at American Marketing Association
- Director, Brand Strategy & Identity at IBM
- Director, Marketing Communications - Media Services at Lotus Development Corp
- General Manager at Media 1, Inc. (now AVFX)
- Producer/Director at Envision
- Production Manager / Producer at Donna Lawrence Productions
- Producer/Director at Sorgel Studios
- Education
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- Chartered Institute of Marketing, London, England
- Babson College, Boston, MA
- Hennepin College
- Recommended
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18 people have recommended Steven - Connections
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213
connections
- Industry
- Marketing and Advertising
- Websites
Steven Halling’s Summary
A marketing professional with passion for his work and an insatiable curiosity for understanding customers.
Works with companies of every size to assess their brands and marketing plans, then develops programs to grow the business or correct problems. Translates complex puzzles into actions.
Great depth of experience from working at award-winning agencies, corporate marcom, and corporate brand strategy. Works with executives/management at every level.
Common misspellings: Steve Halling, Steve Helling, Steve Holling, Steve Haling
Steven Halling’s Specialties:
Marketing planning, brand strategy, design / creative development, message development, marketing communications, team leadership, brand identity, naming.
Steven Halling’s Experience
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Brand and Marketing Strategy
Keynote Communications
(Privately Held; Marketing and Advertising industry)
October 2008 — Present (10 months)
Messaging is at the center of the work performed by Keynote. We work hard on developing the message that will be meaningful to a targeted audience and excite a response. Then, Keynote works with clients on the delivery of that message, which may be via live presentation, Web, email, advertising, or any number of coordinated tactics as part of a campaign.
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Senior Brand Strategy Consultant
Commonwealth Creative Associates
(Privately Held; Marketing and Advertising industry)
September 2007 — Present (1 year 11 months)
Work with CCA's clients to assess their business, marketing and/or brand strategy, then develop programs to accomplish business objectives.
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Board of Directors, Boston Chapter
American Marketing Association
(Non-Profit; 51-200 employees; Marketing and Advertising industry)
December 2005 — Present (3 years 8 months)
As the immediate past-president of the Boston Chapter of the American Marketing Association, my role is to mentor the new president through the planning, execution and management of chapter operations throughout the year. Other responsibilities include working with committees to execute programs and to evangelize the chapter.
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Senior Brand Strategist
VividContext
(Marketing and Advertising industry)
February 2007 — October 2008 (1 year 9 months)
Working with clients that are in the process of developing a social media, or Web 2.0, plan for their business. My role is developing the segmentation, targeting, positioning, messaging and/or overall marketing plan for the business. This connects Web strategies to overall business.
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President, Boston Chapter
American Marketing Association
(Non-Profit; 51-200 employees; Marketing and Advertising industry)
July 2006 — July 2008 (2 years 1 month)
As president of the Boston Chapter of the American Marketing Association, my role is to manage the planning, execution and management of chapter operations throughout the year. Operations are managed by elected vice-presidents on our board of directors that oversee committees, like Communications, Programming, Operations, Special Interest Groups, Internet Services, Membership, etc.
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Director, Brand Strategy & Identity
IBM
(Public Company; 10,001 or more employees; IBM; Marketing and Advertising industry)
March 2000 — May 2006 (6 years 3 months)
Responsible for:
> Develop brand plans and priorities for IBM “end-user” software brands – Workplace, Lotus, Notes, Domino.
> Manage brand architecture to ensure clear development of product portfolio.
> Produce and test value propositions and key messages for each brand and key products.
> Publish guidelines and resources for internal teams, agencies and business partners for creating marketing materials.
> Manage identity program, interfacing with IBM corporate, development, and marketing. -
Director, Marketing Communications - Media Services
Lotus Development Corp
(Public Company; 5001-10,000 employees; Marketing and Advertising industry)
August 1993 — March 2000 (6 years 8 months)
Responsibilities included:
> Developed marketing communications program plans and executed plans working with teams throughout marketing and in the geo teams.
> Program director for primary customer loyalty events, Lotusphere, with more than 10,000 attendees in the U.S. and 5,000 in Europe.
> Message development and creative productions for marketing programs / events.
> Coordinated events with Web, collateral and sales enablement activities.
> Developed strategies and tactical plans for more than 250 events annually. -
General Manager
Media 1, Inc. (now AVFX)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
May 1990 — August 1993 (3 years 4 months)
Responsibilities included:
> Managed overall business including sales, operations and P&L.
> Production management for the execution of marketing programs worldwide.
> Manage customer relations. -
Producer/Director
Envision
(Public Company; 51-200 employees; Marketing and Advertising industry)
October 1988 — May 1990 (1 year 8 months)
Responsibilities included:
> Develop plans for marketing communications programs for customers
> Productions included stage events, video productions, collateral, direct mail campaigns, and communications events.
> Produce and direct creative productions per proposed plans. Develop identity, messages and manage execution of productions.
> Manage sales process and account relationship for selected customers -
Production Manager / Producer
Donna Lawrence Productions
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 1986 — October 1988 (2 years 2 months)
Responsibilities included:
> Manage production schedule, budgets, and execution of large programs (i.e. museum productions and installations, event productions)
> Manage staffing needs and location schedules for recordings, shoots, interviews, installations and stagings.
> Design and produce select programs for museum or corporate clients -
Producer/Director
Sorgel Studios
(Privately Held; 11-50 employees; Marketing and Advertising industry)
September 1983 — September 1986 (3 years 1 month)
Respnsibilities included:
> Planning and proposing marketing programs to customers, based on their needs.
> Produce and direct major productions for corporate customers. Develop messages and identity for productions, which included video, print and stage productions for product launches, sales meetings and corporate events.
> Managing sales process.
Steven Halling’s Education
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Chartered Institute of Marketing, London, England
Marketing Planning & Strategy May 2001 — June 2002
*Special IBM sponsered advanced marketing education series.
- Activities and Societies:
- Member, Chartered Insitute of Marketing
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Babson College, Boston, MA
Management Development I and II September 1997 — March 1999
*Advanced management development courses requiring nomination by senior management.
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Hennepin College
Media Communications 1975 — 1980
*Attended under special advanced college placement program in 1975-1978.
- Activities and Societies:
- Class president for 1979-1980
Additional Information
Steven Halling’s Websites:
Steven Halling’s Interests:
In business - branding theories, market intelligence practices. In real life - drag racing, photography, extreme sports.
Steven Halling’s Groups:
Member of American Marketing Association,
Chartered Institute of Marketing,
International Association of Panoramic Photographers
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The Greater IBM Connection: IBM's alumni program for past and present IBM employees -
AMA Boston Marketers -
IBM Lotus Software Employees -
Lotus Alumni -
Strategic Communication
Steven Halling’s Honors:
> Nominated 3 out of 6 years for Lotus Manager of the Year.
> Received special recognition from Lotus senior management 17 times; 7 times from IBM.
> Received 27 awards for creative excellence from industry associations: Broadcast Design Association; International Television Association; Association of Multi-Media International.
Steven Halling’s Contact Settings
Interested In:
- career opportunities
- job inquiries
- expertise requests
- reference requests
- getting back in touch
