
Digital Brand Strategist | User Experience Designer | Storyteller | Speaker
Greater Los Angeles Area

Digital Brand Strategist | User Experience Designer | Storyteller | Speaker
Greater Los Angeles Area
3 more...
3 more...
LEADERSHIP PROFILE
A creative/analytical hands-on brand & user experience consultant creating experiences that bring a brands story to life with extensive experience that has helped such well-known companies as Apple, NBC, TV Guide, 20th Century Fox, MGM, Sony Pictures includes:
➢ Five years as a digital brand strategist/art director/UX consultant for entrepreneurial and mid sized companies across various industries
➢ Five years as a founding principal/team leader of IT consultancy spearheading major initiatives in high-tech
➢ Five years additional experience includes writing, directing, producing, editing commercials/videos, story analysis & development and editing experience in entertainment-based businesses
> Five years as Certified Coach with strong interpersonal skills & experience working with diverse groups of people & cultures.
UNIQUE SKILLS
• Crystallizing Brand: Articulate an organization’s purpose and how it creates value in uniquely compelling messages that differentiate competitively. Execute initiatives relentlessly. Organize and execute projects.
• Understanding Markets: Develop a deep and intuitive understanding of markets and customers and how buying decisions are made. Leverage the insight into targeted messages and initiatives for results.
• Developing Strategies: Exploit strategies to leverage market positioning and develop initiatives to capture market share. Execute across different opportunities to increase footprint. Collaborate to leverage outcomes.
• Exploiting Technology: Utilize the Internet & emerging technologies to deliver messaging. Form alliances to shape product, company, and identity so that a broad brand presence is created. Integrating new technology into business initiatives
• Creative Ideation: Bootstrap resources, ideas and creative research to create a big-company presence on a shoestring budget. Synthesize disparate ideas together to create new breakthroughs.
* Storytelling for traditional & emerging platforms * Ethnography/Brand Discovery * Brand Strategy/ positioning & messaging * Brand Design * Brand Architecture * Brand Visual Systems/Brand Identity * Brand Integration * Brand Implementation • Marketing/ Business coaching
* Social Networking, Social Media
• Experience Design
• Agile/ Scrum practitioner/Agilista
• Content Strategy development (Digital Film/video - Writing directing, producing, editing)
• Public speaking & Presentations
Ideating & Developing creative projects, developing concepts to take to market, Story analysis, producing entertainment & edutainment, Brand development, visual communications, coaching, personal growth, communication, strategic planning, digital photography, Film/Theatre, international travel, gourmet cooking, skiing, archeology, anthropology, sociology, reading, playing piano, hip hop dance, classical music,
UPA, UX book club, LAUX meetup group, Emyth, Institute for Life Coach Training, Coachville, Golds Gym, LA Fitness, Shepard of the Hills, Studionow
MCSE, MCP