Steven Brisson

Past

Creative Director at Acquity Group
Founder, President, Creative Director at Black Dog Design
Creative Director at HALO Branded Solutions

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Education

Boston College

Recommended

1 person has recommended Steven

Connections

161 connections

Industry

Internet

Steven Brisson’s Summary

Career spent creating meaningful experiences thru the effective and balanced application of Consumer & Brand Strategy, User Experience Modeling, Information Architecture, Visual & Interface Design and Content Development.

Lifelong emphasis on defining a consistent approach to delivering key messages and design that engage target customers through multiple channels, address their needs and create a compelling experience. By marrying user-centered design methods that extend beyond taxonomies through market research, behavior studies and persona development, the results consistently address the needs of end users. Additionally, employing traditional architecture methodologies to combine business and functional requirements and strategic insights for development of wireframes, sitemaps, content strategies and taxonomies. Through the activation of online communication strategies with visual presentation and messaging that is designed to differentiate clients, we can encapsulate the essence of their brand, stimulate the imagination and capture the attention of key audiences.

Steven Brisson’s Specialties:

User & Market Research: Industry Analysis, Opportunity Assessment, Communication Audits, Competitive Analysis

Consumer & Brand Strategy: Business Objectives/User Goals Definition, Brand Assessment, Communication Strategy, Audience Segmentation, Positioning

UX: Usability Testing, Personas, Heuristics, Focus Groups/Interviews, Content Analysis, Taxonomy Classification, Use Cases, Interaction Mapping

Visual Design: Conceptual, Illustration, RIA, Content Strategy, Copywriting, Messaging

Steven Brisson’s Experience

Creative Director

Acquity Group

(Privately Held; Information Technology and Services industry)

April 2007 — March 2009 (2 years )
Founder, President, Creative Director

Black Dog Design

(Internet industry)

March 1993 — April 2006 (13 years 2 months)

Facilitated all aspects of strategic creative direction from outset through delivery, including: discovery, strategy development, visual and technical design, content development and production with strong emphasis on delivering closed-loop marketing solutions and exceptional experiences to clients and their customers.

Partial client roster: Ace Hardware, AMEX, AT&T, Bally, Citigroup, ConAgra, First Chicago, LPGA, McDonald’s, Miller Brewing, WCW

› Developed, implemented and managed integrated, cross-channel creative and marketing strategies for key clients.

› Served as senior creative lead for Fortune 500 clients to facilitate high-level strategic relations and account growth.

› Directed and engaged in all aspects of creative development for interactive, print and direct mail, as well as brand identity development, collateral, and advertising.

› Targeted and actively participated as lead creative in proposal development, pitches and new business acquisition.
Creative Director

HALO Branded Solutions

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

May 1989 — January 1995 (5 years 9 months)

Responsible for all creative direction at HALO, including advertising and marketing campaigns that educated, motivated, and maximized brand and product awareness through a wide variety of channels including specialties, broadcast, POS, POP, OOH, direct mail, and packaged goods. Hands-on design in all aspects of the creative process from initial client meetings, concept generation and presentation to creative development through production.

Partial client roster: Arlington Racetrack, Chicago Bulls, Guinness, Isuzu, Montgomery Ward, Motorola

› Identified, executed and maintained aesthetic direction of advertising, branding and marketing initiatives.

› Acted as primary creative contact for high-profile clients throughout entire design and production process.

› Managed on-site staff of art directors, copywriters, designers and production artists.