Steve Lunceford

Current

Strategic Communications for large Public Sector consulting firm at Large Consulting Firm

Past

Director, Global Communications at BearingPoint
Media Relations Director at webMethods
Sr. Group Manager, Media Relations at Sprint

Media Relations Manager at Choice Hotels International
Writer at Information, Inc.

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Education

Yale University - Yale School of Management
Radford University

Recommended

14 people have recommended Steve

Connections

500+ connections

Industry

Public Relations and Communications

Steve Lunceford’s Summary

Nearly 20 years experience in strategic corporate communications, working with key national, local and trade media while supporting Fortune 100 firms.

Broad-based expertise in corporate positioning and raising awareness for brands and business/consumer products and services; from enterprise IT and wireless to federal contracts, broadband and hospitality/travel.

Works well with all executive levels – from CEOs to managers – and is a strategic, creative and high-energy team leader who creates and implements measurable communications plans to meet diverse business goals.

Steve Lunceford’s Specialties:

Strategic communications planning, Brand building/awareness, Industry Analyst Relations, Consumer Products PR, Enterprise IT services PR, Federal/State Government contracts PR, Public speaker and spokesperson, Internal communications, Celebrity/Sports Events, Issues/crisis management

Steve Lunceford’s Experience

Strategic Communications for large Public Sector consulting firm

Large Consulting Firm

(Management Consulting industry)

May 2009 — Present (8 months)

I'm working to develop best practices around integration of new media channels into overall strategic communications plans for a large consulting firm's Public Sector practice and clients.
Director, Global Communications

BearingPoint

(Partnership; Management Consulting industry)

May 2005 — May 2009 (4 years 1 month)

Provided corporate communications expertise and support for this consulting giant's C-level executives, led team of 12.

Also served as media relations lead for Public Services practice, responsible for over half of the firm's $3 Billion-plus in annual revenues. The Public Services practice provided consulting services to federal, state and local governments, as well as healthcare and international segments.

Experience in branding, advertising, financial crisis communications (including SOX and bankruptcy comms) and integrated marketing campaigns.
Media Relations Director

webMethods

(Public Company; 501-1000 employees; WEBM; Computer Software industry)

October 2004 — April 2005 (7 months)

Led media relations department for fastest-growing enterprise software firm in the U.S. Handled crisis communications following accounting scandal/investigation that forced financial restatements. Focused on expanding reach beyond technical/trade media to position firm and key subject matter experts as leaders in general business publications to help drive sales funnel and positively position company to investors.
Sr. Group Manager, Media Relations

Sprint

(Public Company; 10,001 or more employees; FON, S; Telecommunications industry)

August 1996 — October 2004 (8 years 3 months)

Led Media efforts for Sprint's Government, SOHO, International and Strategic Alliances divisions

• Managed group of media relations professionals responsible for publicizing five key areas of Sprint’s Business Solutions group. Emphasis on measurable media efforts that directly support sales. Responsible for $500,000+ annual budget.

• Created new strategies to promote Sprint’s federal and state business efforts to key national and trade media outlets. Increased quarterly coverage 650% year over year. Led media campaigns that increased web site traffic 70%, helping to drive customer interest and sales.

• Managed team responsible for announcing and promoting Sprint’s key strategic alliances. Successfully partnered with peers at firms such as Cisco, IBM and HP for joint announcements.

• Generated 1,000 media hits for SOHO group in first six months, with majority targeted to businesses in key vertical markets such as education and healthcare.
Media Relations Manager

Choice Hotels International

(Public Company; 1001-5000 employees; CHH; Hospitality industry)

September 1990 — August 1996 (6 years )
Writer

Information, Inc.

(Public Relations and Communications industry)

1989 — 1991 (2 years )