Steve Lunceford
Marketing Communications Professional
- Location
- Washington D.C. Metro Area
- Industry
- Marketing and Advertising
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Steve Lunceford's Overview
- Current
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- Senior Manager, Brand & Eminence at Deloitte
- Founder at GovTwit
- Past
-
- Director, Global Communications at BearingPoint
- Media Relations Director at webMethods
- Sr. Group Manager, Media Relations at Sprint
- Media Relations Manager at Choice Hotels International
- Writer at Information, Inc.
- Education
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- Yale University - Yale School of Management
- Radford University
- Recommendations
-
9 people have recommended Steve
- Connections
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500+ connections
- Websites
Steve Lunceford's Summary
Nearly 20 years experience in strategic corporate communications, working with key national, local and trade media while supporting Fortune 100 firms.
Broad-based expertise in corporate positioning and raising awareness for brands and business/consumer products and services; from enterprise IT and wireless to federal contracts, broadband and hospitality/travel.
Works well with all executive levels – from CEOs to managers – and is a strategic, creative and high-energy team leader who creates and implements measurable marketing plans to meet diverse business goals.
Specialties
Strategic communications planning, Brand building/awareness, New Media/Social Media, Public Sector communications (national and state/local), Industry Analyst Relations, Consumer Products PR, Enterprise IT services PR, Public speaker and spokesperson, Internal communications, Celebrity/Sports Events, Issues/crisis management
Steve Lunceford's Experience
Senior Manager, Brand & Eminence
Deloitte
Privately Held; 10,001+ employees; Management Consulting industry
May 2009 – Present (3 years 1 month)
I've developed and managed award-winning campaigns and best practices around the integration of collaborative/new media channels into Deloitte's overall strategic communications plans. I'm also helping to lead the firm's Social Business efforts, helping clients incorporate social computing tools and channels to meet organizational demands.
Founder
GovTwit
November 2008 – Present (3 years 7 months) Washington D.C. Metro Area
Founder of GovTwit.com, the largest directory of government using social media featuring over 4,500 hand-curated IDs.
Named the number two site for government social media by Federal Computer Week, GovTwit has been featured in Mashable, USA Today, eWeek and other publications. Research released by Market Connections in October 2011 showed 30% of Federal Government employees were familiar with and used GovTwit.
Director, Global Communications
BearingPoint
Partnership; 1001-5000 employees; Management Consulting industry
May 2005 – May 2009 (4 years 1 month)
Provided corporate communications expertise and support for this consulting giant's C-level executives, led team of 12.
Also served as media relations lead for Public Services practice, responsible for over half of the firm's $3 Billion-plus in annual revenues. The Public Services practice provided consulting services to federal, state and local governments, as well as healthcare and international segments.
Experience in branding, advertising, financial crisis communications (including SOX and bankruptcy comms) and integrated marketing campaigns.
Media Relations Director
webMethods
Public Company; 5001-10,000 employees; SOW; Computer Software industry
October 2004 – April 2005 (7 months)
Led media relations department for fastest-growing enterprise software firm in the U.S. Handled crisis communications following accounting scandal/investigation that forced financial restatements. Focused on expanding reach beyond technical/trade media to position firm and key subject matter experts as leaders in general business publications to help drive sales funnel and positively position company to investors.
Sr. Group Manager, Media Relations
Sprint
Public Company; 10,001+ employees; S; Telecommunications industry
August 1996 – October 2004 (8 years 3 months)
Led Media efforts for Sprint's Government, SOHO, International and Strategic Alliances divisions
• Managed group of media relations professionals responsible for publicizing five key areas of Sprint’s Business Solutions group. Emphasis on measurable media efforts that directly support sales. Responsible for $500,000+ annual budget.
• Created new strategies to promote Sprint’s federal and state business efforts to key national and trade media outlets. Increased quarterly coverage 650% year over year. Led media campaigns that increased web site traffic 70%, helping to drive customer interest and sales.
• Managed team responsible for announcing and promoting Sprint’s key strategic alliances. Successfully partnered with peers at firms such as Cisco, IBM and HP for joint announcements.
• Generated 1,000 media hits for SOHO group in first six months, with majority targeted to businesses in key vertical markets such as education and healthcare.
Media Relations Manager
Choice Hotels International
Public Company; 1001-5000 employees; CHH; Hospitality industry
September 1990 – August 1996 (6 years)
Steve Lunceford's Honors and Awards
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Best Integrated Social Media Campaign
The Northern Virginia Technology Council- June 2011
The Northern Virginia Technology Council (NVTC), the largest technology council in the nation, today announced that its Social Media Committee (SMC) has selected the winners of its second annual social media awards. This program is dedicated to recognizing commercial and government organizations that have successfully implemented innovative and unique social media programs.
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Outstanding Interactive Marketing Program
GovMark Council- July 2011
The GovMark Council, a not-for-profit forum that facilitates
education and networking for senior-level marketing executives in the public sector industry, conducts an annual program which honors the industry’s best marketing campaigns.
Steve Lunceford's Skills & Expertise
Steve Lunceford's Education
Yale University - Yale School of Management
Executive Leadership Program
2009 – 2009
Radford University
B.S., Journalism, English
1985 – 1989
Steve Lunceford's Additional Information
- Websites:
- Groups and Associations:
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PRSA, TCF
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Contact Steve for:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
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