Steven Kruskamp Jr

Current

E-Commerce Marketing Officer at 1st Mariner Bank

Past

Marketing Intern at Community Analytics
Marketing Manager at ENS, Inc.

Education

Loyola College in Maryland
Towson University

Recommended

5 people have recommended Steven

Connections

265 connections

Industry

Banking

Websites

My Company

Steven Kruskamp Jr’s Summary

I have spent my career so far in marketing, with a focus on the online environment. I have been working and specializing in online strategy since 2004.

As I developed my professional expertise I gained the opportunity to speak at local colleges and organizations aiding students in professional development.

I am also the Vice President of the Highlandtown/Canton Exchange, a national service organization for individuals who want to serve their community and develop leadership skills. Exchange is made up of nearly 800 clubs and more than 25,000 members throughout the United States and Puerto Rico.

I have duel degrees from Towson University in Business/Marketing and eCommerce and I currently attend Loyola's Executive MBA program. I have also completed 44 instructional PMI certified classroom hours.

I am interested in new ventures and I have a strong entrepreneurial spirit. I am constantly seeking opportunities that push me into new and unknown territory. I am self-motivated and can take on tasks as an individual but take pleasure and see value in working within diverse groups. I believe in managing energy, first in yourself and then in those around you. Growth, learning, and change are my indicators of progress and health. My basic definition of leadership is the ability and the willingness to influence others so that they respond voluntarily.

Over the past 6 months:
- I have worked with Senior Management in the development of the corporate strategy and direction
- Created an internal networking group consisting of intrapreneurs interested in improving processes and developing a modern corporate culture
- Worked with Training & Development to build an Onboarding program for new employees
- Implemented a "Twitter for Enterprises" to serve as a knowledge management platform to increase productivity by breaking down barriers and fostering cross-company communication
- Created a new checking product targeting Generation Y's.

Steven Kruskamp Jr’s Specialties:

-Online Strategy
-Paid Search (Google, Yahoo, and MSN)
-Organic Search Optimization
-Information Architecture
-Site Conversion Optimization/ Web Analytics
-Site Design
-Email Campaigns
-Content Management
-Online Marketing (Including banners, blogs)
-Online Product Development
-Industry Analysis (Including SWOT analysis)
-Corporate Strategy Development

Steven Kruskamp Jr’s Experience

E-Commerce Marketing Officer

1st Mariner Bank

(Public Company; FMAR; Banking industry)

July 2005 — Present (4 years 1 month)

My role at 1st Mariner is to work with departments and lines of business around the bank to design specific online marketing plans for their areas. Once the direction is defined, I develop, implement, and track the results through the completion of the projects. In addition to the Lines of Business, I work closely with Product Development, Customer Service, Systems (IT), Advertising, Compliance and external vendors/partners. I also stay abreast of changes in the online marketing environment to best serve the objectives of the organization along with providing information and guidance to others in the bank about the opportunities available through the online channel.
Marketing Intern

Community Analytics

(Privately Held; 11-50 employees; Market Research industry)

2004 — 2005 (1 year)
Marketing Manager

ENS, Inc.

(Privately Held; 1-10 employees; Computer Networking industry)

2003 — 2004 (1 year)

Steven Kruskamp Jr’s Education

Loyola College in Maryland

Executive MBA , 2007 — 2010 (expected)
Towson University

Business Administration , E-Commerce, Marketing , 1998 — 2005

Activities and Societies:

Towson Crew Team, e-Business Association, American Marketing Association Baltimore Chapter, Carroll County Technology Council

Additional Information

Steven Kruskamp Jr’s Websites:

My Company

Steven Kruskamp Jr’s Groups:

Vice President of Canton/Highlandtown Exchange Club
Maryland Business Council
GBTC's Leadership Development Roundtable
American Marketing Association
Monmouth Meadows Board of Directors