Associate Brand Director (Europe) at Astellas Pharma
Twickenham, United Kingdom
Associate Brand Director (Europe) at Astellas Pharma
Twickenham, United Kingdom
Pre-launch activities and materials development. Planning, management and implementation of the following communications programmes: cluster speaker training for European KOLs with mobilisation plan, standalone educational meeting for European customers, advisory boards, speaker training meetings, database development competences, working across Europe with cultural sensitivities, conceiving, planning and implantation of a pan-European enquiry tracking and logging system.
Experiential brand advocacy development, publications planning/management, communication support toolkit development
Medical Information department organisational restructuring, with focus upon cost minimisation and processes to align marketing strategy with business strategy and operations
Management of outsourcing initiative; building relationships with supplier and driving internal process
Operational prioritisation, meeting deadlines and achieving results
Pan-European medical and marketing brand management, Pan-European product launch management, personal project management experience, account management, change management, business intelligence (BI), customer relationship management (CRM), brand advocacy development, key opinion leader development, training and business planning experience
(Public Company; 10,001 or more employees; Pharmaceuticals industry)
June 2008 — Present (1 year 6 months)
Strategic brand development, life cycle management
(Public Company; 10,001 or more employees; Pharmaceuticals industry)
August 2005 — Present (4 years 4 months)
(Public Company; 10,001 or more employees; BAY; Pharmaceuticals industry)
2000 — 2004 (4 years )
(Pharmaceuticals industry)
1994 — 1999 (5 years )
(Pharmaceuticals industry)
1988 — 1994 (6 years )
1984 — 1988
Oganisational behaviour, managing knowledge, customer relationship management