Steve Holland

Current

• Creative Director - Interactive Marketing and Advertising at imc2

Past

• Director of User Experience & Strategy at imc2
• eCommerce Marketing Manager at Nokia
• Manager - Global Web Strategy at Nokia

• Creative Director at Verizon
• Creative Lead (Director) at Viant
• Creative Lead (Director) at Broadcast.com (Yahoo! Broadcast)
• Web Master at 7th Level Games
• Design + Strategy + Technology at PhaseNet

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5 more...

Education

• The University of Texas at Arlington
• Richland College

Recommended

34 people have recommended Steve

Connections

500+ connections

Industry

Marketing and Advertising

Websites

• My Company
• My Website
• My Website

Steve Holland’s Summary

I thrive within the ever-changing intersection between art, technology, and business. Since 1994, I have created award-winning big brand ideas within the interactive, web, and mobile space.

I am well known for pushing the technology envelope in order to create an engine that will drive these creative concepts. The net result is a multi-channel (interactive, web, Internet, mobile) experience that fulfills the strategic objective by effectively engaging with the most valuable person to any brand – their customer.

Steve Holland’s Specialties:

User Experience:
Team Leadership (local + global), Concept & Design, Experience Design, Interactive & Interaction Design, Information Architecture, Usability, Mobile Experiences, Rapid Prototyping

Strategic:
Experience Architecture, Interactive and Brand Strategy, Consumer Insights and Segmentation, Online Branding, Mobile Channel Strategies and Branding

Technology:
Semantic Web, Web 2.0, Flash, XML, XHTML, streaming media, E-Commerce, intelligent agents, emerging mobile technologies

Steve Holland’s Experience

• Creative Director - Interactive Marketing and Advertising

  imc2

  (Marketing and Advertising industry)

  December 2007 — Present (2 years )

  Steve creates high-level vision and strategy for his team of writers, designers, and information architects. He is responsible for creating an environment conducive to the production of out-of-the-box thinking and award-winning ideas, as well as facilitating a true team feel among his designers. Steve has accumulated a wealth of experience in brand and direct advertising, acquisition and loyalty, consumer marketing, and B2B.
  
  Accomplishments
  
  Leading a multidisciplinary team in the fundamental redesign and launch of two enterprise scale web experiences for a top 10 pharmaceutical client.
  
  Developed a truly innovative approach for the display and navigation of content for a health care professional site.

• Director of User Experience & Strategy

  imc2

  (Privately Held; 201-500 employees; Marketing and Advertising industry)

  December 2006 — December 2007 (1 year 1 month)

  Working within a multidisciplinary team, I provide strategic insights and creative solutions that, in turn, become robust, extensible, and scaleable interactive experiences for my clients. In short, I am driven to create user experiences that are beautiful and smart.
  
  Major Pet Food Brand
  Conceptualized and delivered an engaging Flash-based experience that is also fully search index-able, accessibility compliant, supports the mobile channel, supports multi-language translation and simplifies maintenance needs.
  
  Played a key role in delivering a fast-response web presence due to a major product recall.
  
  Currently developing an innovative approach to e-coupon delivery via a mobile- marketing campaign based on SMS and the Mobile Internet.
  
  Major OTC Heartburn Brand
  Innovative work includes personalized e-mail newsletters based on segmentation data and site behavior. Other noteworthy efforts include the use of on-site and viral video to drive site participation.

• eCommerce Marketing Manager

  Nokia

  (Public Company; 10,001 or more employees; NOK; Telecommunications industry)

  November 2005 — December 2006 (1 year 2 months)

  Responsible for building, managing and leading the ecommerce efforts of Nokia USA - including strategic planning, P&L, and vendor management.
  
  Built a scalable e-commerce experience able to handle a growing percentage of the Nokia USA total online sales.
  
  Evolved and drove the ecommerce process. Cut online fraud over 70% in less than three months in conjunction with a corresponding increase in customer satisfaction and online sales.
  
  Directly managed multiple paid search and organic search campaigns that increased online sales by 15%. Effectively managed vendors including Google and Yahoo. Acted as a change agent to introduce Search Engine Marketing (SEM) and Search Engine Optimization (SEO) to Nokia USA.
  
  I worked with the product-related teams to understand upcoming innovations to Nokia products and services so that they may be thoughtfully integrated into the online sales process as they are launched into the marketplace.

• Manager - Global Web Strategy

  Nokia

  (Public Company; 10,001 or more employees; Consumer Electronics industry)

  January 2003 — November 2005 (2 years 11 months)

  Successfully led a global team responsible for the fundamental re-design of the flagship web presence for Forum Nokia, the largest mobile developer network in the world.
  
  Set Forum Nokia’s web site strategic direction and ensure global web strategies support the company’s business goals, marketing priorities and brand·
  
  Drove innovation in terms of overall web presence, personalization, new media, e-communications and related business activities·
  
  Ensured development of rich, timely website content across geographies and business lines·
  
  Established web-related best practices, processes and templates, and drove their consistent use across all geographies and local country sites·
  
  Collaborated with Business Unit Leaders, Sales and Marketing Leaders and executives on cross-functional basis to align with overall business strategy·
  
  Concept and designed of multiple Mobile Internet experiences for use both regionally and globally.

• Creative Director

  Verizon

  (Public Company; 10,001 or more employees; Telecommunications industry)

  January 2001 — January 2003 (2 years 1 month)

  I recruited and built a high-performing, 23-member interactive team of IA's, Writers, Designers, Multimedia Artists, and Technologists.
  
  Verizon.com
  This site launch combined the previous Bell-Atlantic and GTE web sites under one common user experience with a robust set of tools and functionalities.
  
  Vcom Kiosk at 7-Eleven
  Vcom is 7-Eleven stores' web-enabled kiosk. Launched in 2003, this new channel targeted an underserved customer base, allowing Verizon customers without computers, credit cards or even bank accounts, to pay their bills at 7-Eleven, as well as use many of the same services offered on Verizon.com.
  
  Verizon Intranet
  Standardized hundreds of smaller intranets under one standard platform with a consistent user experience. This intranet served as step-one in merging the different cultures of Bell-Atlantic and GTE.
  
  Continually pushed the creative and technical envelopes by creating a series of XML-based, database-driven Flash experiences for Verizon.com.

• Creative Lead (Director)

  Viant

  (Public Company; 201-500 employees; Online Media industry)

  January 1999 — September 2001 (2 years 9 months)

  Cartoon Orbit
  This was an electronic sticker book in which children collected and traded virtual stickers of their favorite cartoon characters. I was responsible for leading the creative team that developed the overall user experience, trading functionality, and interaction flow.
  
  GroceryWorks.com
  This was the online brand for Safeway grocery stores. I led the creative team that designed, developed, and launched the overall site experience within a compressed time frame. The team pioneered multiple innovative approaches that leveraged the capabilities of DHTML to deliver a seamless and integrated shopping experience.
  
  Holden.au.com (General Motors Australia)
  My role was to provide interactive strategy and creative direction for the fundamental redesign and re-launch of the site.

• Creative Lead (Director)

  Broadcast.com (Yahoo! Broadcast)

  (Public Company; 51-200 employees; Online Media industry)

  1998 — 1999 (1 year )

  Broadcast.com was an innovative pioneer in online media. In my role as Creative Lead, I was responsible for managing, motivating and mentoring a core team dedicated to maintaining, growing, and improving the overall user experience.
  
  I worked directly with Mark Cuban to capture his strategic vision for the site and develop innovative creative solutions that fully brought his vision to life. An early advocate of streaming media and Flash-based solutions, I always pushed the creative and technological limits of the day to deliver a richer experience to the end user.
  
  In 1998, in conjunction with the launch of Microsoft’s Internet Explorer 4.0, I led the effort in designing and developing a streaming media jukebox that resided on the end user’s computer as a desktop component (an early form of a Gadget or Widget). The effort was extremely successful with more than 750,000 units downloaded and installed on users’ computers.

• Web Master

  7th Level Games

  (Public Company; 51-200 employees; Entertainment industry)

  1995 — 1998 (3 years )

  7th Level was a game development company that pioneered the creation of immersive games based upon feature films, specifically, the work of Monty Python's Flying Circus.
  
  My goal was to create the same type of immersive environment found within these games on the web. Given the state of the web in 1996, this was a real challenge. By embracing FutureSplash (The predecessor to Flash), MP3, and JavaScript, I was able to create an online environment that extended the game experience beyond the original scope of PC game.
  
  From this foundation, a 7-member core-team developed the first streaming animated agent on the web. Branded as “Agent 7”, this technology enabled animated characters to react intelligently to individual viewer interests and guide consumers to and through Web sites to make buying, training and service decisions. Sites could provide personally tailored recommendations to hundreds of customers at the same time with a technology that gets smarter with each interaction.

• Design + Strategy + Technology

  PhaseNet

  (Privately Held; 1-10 employees; Online Media industry)

  1994 — 1995 (1 year )

  The brightest light burns half as long.
  
  This is where it all started. From this tiny start-up I discovered what would become my passion in my professional life.. the Web.
  
  Working the Web, regardless of the interface (PC, mobile device, kiosk, or a device yet unknown) is my bliss. The companies I work for have changed but the desire to push the envelope remains. I love what I do.

Steve Holland’s Education

• The University of Texas at Arlington

  BBA , Business / Radio-Television-Film , 1980 — 1987

  Successfully worked my way through College.

  Activities and Societies:

  Phi Gamma Nu

• Richland College

  Interactive Design

  Extensive experience with Adobe and Macromedia creative suites.

Additional Information

Steve Holland’s Websites:

• My Company
• My Website
• My Website

Steve Holland’s Interests:

Making cool stuff with smart people.

Steve Holland’s Groups:

AIGA, W3C, Internet Strategy Forum

•    DFW Interactive Marketing Association
•    Viant Alumni
•    Viant Corporation alumni
•    LInked Business Strategists
•    Advertising Professional
•    Pharmaceutical Marketing
•    Wireless Jobs
•    Nokia Alumni
•    eMarketing Association Network
•    One Laptop Per Child - OLPC
•    The Dallas Society of Visual Communications
•    Game Developers
•    Social Media Today
•    Social Media Marketing
•    VERIZON CONNECTIONS
•    Community 2.0
•    Dot.Com.Bomb.2001
•    What Recession?
•    DFWUPA

Steve Holland’s Honors:

Outstanding Achievement Award - 2008
Interactive Media Council, Inc.
Pharmaceutical > InsideCymbalta.com
http://www.interactivemediaawards.com/winners/certificate.asp?param=55353&cat=1

Outstanding Achievement Award - 2008
Interactive Media Council, Inc.
Consumer Packaged Goods > Iams Healthy Naturals Website
http://www.interactivemediaawards.com/winners/certificate.asp?param=50334&cat=1

Patent Pending
XHTML based solution for delivering rich Flash based experience that fully supports organic and paid search, accessibility, and mobile experiences.

Innovation Award
SAM - Search Indexable Flash

Innovation Award
Content Navigator - A New Way to Surf the Web

Steve Holland’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• expertise requests
• reference requests
• getting back in touch