Vice President, Product Manager (Debit & Prepaid Cards) at National City Bank
Cleveland/Akron, Ohio Area
- Current
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- Vice President, Product Manager at National City Bank
- Past
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- VP - Business Development at infoLAB Inc.
- Retail Advertising Manager at Goodyear Tire & Rubber Co.
- Database Marketing Manager at Goodyear Tire & Rubber Company
- Business Analyst at Goodyear Tire & Rubber Company
- Tech Service Engineer at Goodyear Tire & Rubber Co.
- Education
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- Case Western Reserve University - Weatherhead School of Management
- Case Western Reserve University
- Recommended
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10 people have recommended Steve - Connections
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451
connections
- Industry
- Marketing and Advertising
- Websites
Steve Hervey’s Summary
A versatile, results-driven professional with extensive experience in marketing and advertising communications. Major strengths include database marketing, online marketing, analysis, and B2C & B2B program development. Comfortable working independently or in a team environment; and who communicates effectively with all levels of an organization.
Steve Hervey’s Specialties:
Database marketing, CRM initiatives, lead generation, data mining, marketing communications, multi-channel marketing, interactive marketing, SEO, SEM, email marketing, customer acquisition, customer retention, credit card marketing, program development, analysis, customer segmentation, customer profiling, loyalty programs.
Steve Hervey’s Experience
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Vice President, Product Manager
National City Bank
(Public Company; 10,001 or more employees; NCC; Banking industry)
June 2008 — Present (1 year 2 months)
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VP - Business Development
infoLAB Inc.
(Privately Held; 11-50 employees; Marketing and Advertising industry)
April 2006 — June 2008 (2 years 3 months)
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Retail Advertising Manager
Goodyear Tire & Rubber Co.
(Public Company; 10,001 or more employees; GT; Automotive industry)
October 1999 — April 2006 (6 years 7 months)
Responsible for all marketing communications including direct mail, internet, broadcast, print, point-of-sale, and yellow pages for over 7,500 points of distribution across multiple channels.
Directed private label credit card business for over 4,500 retailers resulting in 6 consecutive years of profitability improvement and record sales among cardholders.
Developed and executed marketing programs for introducing new products and increasing market share. -
Database Marketing Manager
Goodyear Tire & Rubber Company
(Public Company; 10,001 or more employees; GT; Automotive industry)
July 1996 — September 1999 (3 years 3 months)
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Business Analyst
Goodyear Tire & Rubber Company
(Public Company; 10,001 or more employees; GT; Automotive industry)
April 1993 — June 1996 (3 years 3 months)
Responsible for analyzing the effectiveness of all marketing promotions leading to performance optimization.
Developed design requirements and spearheaded the development of a retail customer database of 10MM Households.
Designed staffing and simulation models to optimally re-align field staff of over 5,000 associates resulting in an 8% reduction in salary expense. -
Tech Service Engineer
Goodyear Tire & Rubber Co.
(Public Company; 10,001 or more employees; GT; Automotive industry)
June 1990 — March 1993 (2 years 10 months)
Directed process improvement initiatives that reduced waste and increased manufacturing productivity.
Leader of cross-functional team that facilitated a 95% reduction in non-OEM compliant truck tires.
Implemented design of winter passenger tires for peak plant productivity within a record 3 months in a unionized plant.
Steve Hervey’s Education
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Case Western Reserve University - Weatherhead School of Management
MBA , 1991 — 1995
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Case Western Reserve University
BS , Mechanical Engineering , 1986 — 1990
- Activities and Societies:
- Sigma Alpha Epsilon Fraternity
American Society of Mechanical Engineers
Additional Information
Steve Hervey’s Websites:
Steve Hervey’s Interests:
Woodworking, Home Improvement, Reading, Music, Cycling
Steve Hervey’s Groups:
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Executive Suite -
Advertising Professional -
CRM -
Sigma Alpha Epsilon Alumni Group -
Ohio 100 Linked -
Weatherhead School of Management, Case Western Reserve University -
Case Western Reserve University -
Credit Card Professionals -
Bicycle to Work! -
National City Bank- Alumni and Current Employees -
Loyalty 360 -
Linked Local Akron, OH
Steve Hervey’s Honors:
Winner of multiple advertising awards for campaign creative and web design
National Speaker DMA05 Conference & Exhibition - Voted Top 10 Presentation out of over 115 total
DMA Advisory Board Member – DM Days New York 06
Developed direct marketing program that was published in Target Marketing magazine
Competent Internet Marketer Certification – March 2008
National Hispanic Corporate Council Institute – Certificate of Achievement, May 1997
Passed the Ohio State Board of Professional Engineers EIT Exam – June 1990
Steve Hervey’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
