Steve Gardberg

Past

Senior Account Director at ARGI
Director, CRM at The Deal LLC
Director, Fulfillment at The Deal LLC

Manager, Circulation at Edgell Communications
Manager, Marketing at Marketing & Technology Group

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2 more...

Education

NJASBO-NJ Association of School Business Officials
Rutgers, The State University of New Jersey-New Brunswick
University of Missouri-Columbia

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Recommended

12 people have recommended Steve

Connections

279 connections

Industry

Marketing and Advertising

Websites

My Website

Steve Gardberg’s Summary

Innovative leader with MBA and 10+ years of experience in developing and executing strategies, projects and plans for direct/database marketing and enterprise sales. Represents voice of the customer to maximize customer acquisition, retention and satisfaction when developing products, processes and communications. Anticipates, defines and translates business requirements for managers and executives. Cross-functional liaison suggests strategies, tactics and creative technical solutions that align with corporate goals, achieve return on investment, minimize costs and alleviate internal conflicts.

Steve Gardberg’s Specialties:

* NJ Certificate of Eligibility for School Business Administrator; NJASBO certification training courses
* Business Analysis, Project Management, Business Process Improvement, Database/Direct Marketing, Segmentation, Access Databases, Cross-Functional Liaison, Marketing/Sales Operations, Customer Service, Subscription Marketing, Print & Digital Subscription Fulfillment, Multi-Channel Communications, Data Migration & Integration, CRM/Customer Relationship Management, SFA/Sales Force Automation

Steve Gardberg’s Experience

Senior Account Director

ARGI

(Privately Held; Computer Software industry)

February 2009 — July 2009 (6 months)

Manage relationships for database marketing and subscription fulfillment services for clients in media/publishing, marketing, security and construction.
Director, CRM

The Deal LLC

(Privately Held; 51-200 employees; Publishing industry)

January 2007 — September 2008 (1 year 9 months)

Directed the business analysis, data migration, integration and training of business systems for subscription sales, fulfillment, support and finance, aligning operations with new enterprise-focused product and sales strategy. Consulted/advised sales and marketing colleagues on best practices for audience development.

* Participated in strategic planning through implementation of on-premise and hosted systems
* Designed interfaces and workflows to maximize retention, upsell and system adoption
* Created interactive, executive reports to analyze subscription revenue, precisely identifying top customers for targeted product development and for sales territory realignment
* Wrote user guides and knowledge base and trained staff for system adoption and data consistency
Director, Fulfillment

The Deal LLC

(Privately Held; 51-200 employees; Publishing industry)

November 2003 — December 2006 (3 years 2 months)

Led ongoing business analysis, business projects, process innovation, system enhancements, problem resolution, reporting and documentation for online and print subscriptions, representing 35% of company revenues. Advised colleagues on operational efficiencies and regulatory/audit compliance.

* Improved reliability and efficiency at database vendor, restoring confidence among executives
* Increased revenues 5% by developing innovative billing and renewal programs, new reports to analyze orders and collections, and proactive customer service to identify/solve problems early
* Directed magazine postal affairs to cut costs by 18% and improve mail service by 2-5 days
* Built multi-channel, multi-step communication programs to set and manage customer expectations
* Developed monthly online customer-satisfaction surveys and databases for results; wrote and presented analyses to senior management to increase awareness of customer concerns and operational changes to resolve top issues
Manager, Circulation

Edgell Communications

(Privately Held; 51-200 employees; Publishing industry)

January 2001 — November 2003 (2 years 11 months)

Managed acquisition and retention marketing, distribution and regulatory/audit compliance for 8 magazines

* Built models to create and manage annual department budget, including accruals and reforecasts
* Created competitive advantage for advertising sales by identifying new ways to segment, analyze and market subscriptions to customers; developed Access databases and reports
* Wrote email guidelines and privacy policy to standardize practices and ensure compliance
* Negotiated contracts for subscription fulfillment, list management and telemarketing, increasing revenues and service quality
Manager, Marketing

Marketing & Technology Group

(Privately Held; 11-50 employees; Publishing industry)

November 1995 — December 2000 (5 years 2 months)

Oversaw subscription marketing, distribution, advertising promotions and regulatory/audit compliance for 3 magazines serving the US and Latin America

* Produced industry-unique audit statements, coordinating with government agencies and auditor
* Increased awareness of advertising opportunities with multi-channel, personalized marketing program
* Developed advertising-supported daily email newsletter

Steve Gardberg’s Education

NJASBO-NJ Association of School Business Officials

School Business Administration 2008 — 2010 (expected)

Certification-training courses, eg. Legal & Economic Ramifications, Risk Management, Pupil Transportation, School Finance & Accounting
Rutgers, The State University of New Jersey-New Brunswick

MBA , Management & Global Business , 2003 — 2008
University of Missouri-Columbia

Bachelor of Journalism , Magazine Journalism , 1990 — 1994

Activities and Societies:

Columbia Missourian