Steve Fawcett

Current

Creative Director at Phibnax

Past

Creative Director at Quicken Loans
Creative Director at Doner Advertising
Associate Creative Director at J. Walter Thompson

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Education

Northern Michigan University

Recommended

8 people have recommended Steve

Connections

163 connections

Industry

Marketing and Advertising

Websites

Steve Fawcett’s Summary

Creative Director who understands that powerful ideas generate sales - or in the case of Health Care, attract new patients. Proven National Brand Builder. Experienced creator and director of all manner of TV and Radio, from the successful launching of national brands to hard hitting retail and longer format Direct Response advertising. Created Long lasting client relationships through high-end client loyalty publications. Helped build vital and exciting corporate culture through creative corporate communication, initiatives and events.

Steve Fawcett’s Specialties:

Medical & Health Care Marketing, Brand Strategy; TV and Radio Creation and Production, from concept to directing to finished product; Integrated Marketing Campaigns; Direct Response Advertising; Web Content Creation; Email Newsletter editing; Consumer Generated Content - both for broadcast and the web; Recruiting Strategy and Marketing Campaigns; Created and Edited High-End Client Loyalty Publication; Dynamic Corporate Communication; Creative spark for World-Class Corporate Events and Meetings;

Steve Fawcett’s Experience

Creative Director

Phibnax

(Marketing and Advertising industry)

2008 — Present (1 year )

Brand Engineering. Direct Response Advertising. Winning Corporate Culture. Phibnax is a storehouse of creative and strategic brainpower with one goal in mind: to launch successful brands and create sales.
Creative Director

Quicken Loans

(Privately Held; 1001-5000 employees; Financial Services industry)

2003 — 2008 (5 years )

Creator and leader of The Idea Lab, the creative team for the in-house ad agency of America’s #1 Online Mortgage Company.
Responsible for nearly every aspect of creativity, internally and externally, for this 19 billion dollar a year mortgage company: that means I was responsible for generating leads - through Direct Response and interactive advertising, client focused publications, and through helping make the website more effective. I was also responsible for generating excitement and improving corporate culture through world-class events, corporate communication and motivational campaigns.
Managed a 14 person team, and a yearly budget that topped 2 million dollars for the production of TV/Radio, Corporate Communications, and Corporate Events.
Creative Director

Doner Advertising

(Privately Held; 501-1000 employees; Marketing and Advertising industry)

1995 — 2001 (6 years )

Managed a 12 person creative team responsible for strategic development and creative execution on over 150 million dollars in billings. Clients included Mazda, AutoTrader.com, and the Ad Council. Other clients included Ford and Canadian Tire (Canada's largest retailer).

Launched the AutoTrader.com brand with an Effie winning campaign that began on the Superbowl, followed up by national TV, radio and print. In less than a year AutoTrader.com became the #1 used car site on the web.

Helped win the Mazda account. Managed all creative development for Mazda's North American brand integration, interactive, and regional advertising programs. Traveled to over fifty meetings in two years to energize the dealer body, helping Mazda see their first sales increase in five years.
Associate Creative Director

J. Walter Thompson

(Public Company; 10,001 or more employees; WPP; Marketing and Advertising industry)

1988 — 1995 (7 years )

Created and produced advertising in multiple media for Ford, Goodyear, Society Bank.
Creative Leader on New Business SWAT Team.