Steve Espinosa

Steve Espinosa

CEO at Puzzle Piece | Former Googler, Forbes 30 Under 30, Inc. 30 Under 30

Murrieta, California (Greater Los Angeles Area)

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Steve Espinosa's Overview

  • CEO at Backyard, Inc.
  • VP of Innovation at eLocal Listing
  • CEO at
  • CTO at Zonecom, Inc.

500+ connections


Steve Espinosa's Summary

Currently helping families affected by Autism through technology at Puzzle Piece. Helping kiddos learn how to live better lives through apps.

Former Googler, 3 Startups, 2 Acquisitions, and too many grey hairs for being in my mid twenties.

I have been been featured in Forbes and Inc. Magazine for 30 Under 30:

Steve Espinosa's Experience

Public Company; 1-10 employees; Internet industry

August 2014Present (2 months) Southern California

Helping families affected with Autism afford technology regardless of income level.

Lead Program Manager, Global SMB Revenue


Public Company; 10,001+ employees; GOOG; Internet industry

20132014 (1 year)

Scale Product Solutions Globally to SMB Advertisers
Implement Go To Market Strategies Globally for SMB Sales Teams
Manage team of 40+ Vendors directly implementing product solutions for Advertisers

Privately Held; 11-50 employees; Marketing and Advertising industry

October 2011November 2013 (2 years 2 months) southern california

We help local business get mobile customers.

Designed industry leading SMB advertising product “Promote”
Grew company to $2.5MM run rate in 18 months with direct sales
Attained 4x Return on Customer Acquisition Cost with $1,200 Average LTV
Grew partner platform to 40+ Agency Partners utilizing Promote API and Promote Agency Center
Raised Investment Capital from Google Ventures, Eric Schmidt, and more

Privately Held; 51-200 employees; Media Production industry

April 2011April 2012 (1 year 1 month)

Grew company revenue 400% to $3MM ARR with SMB Video based advertising products
Developed relationships with large partners such as Google PSP team and National Advertisers
Implemented Sales tools to decrease cost of acquisition and target higher lifetime value SMBs
Implemented Video Ad customization tool for customers that increased LTV 150%
Managed team of 6 Engineers

Came Over via Backyard Acquisition. -->


Backyard, Inc.

October 2010April 2011 (7 months)

Company acquired by PixelFish in 2011 (
Designed and developed advertising product for SMBs to promote local offers
Grew company to 700K Monthly Active Users in 4 months
Achieved $1MM ARR in under 6 months from SMB Advertisers
Negotiated and implemented national advertising contracts with national advertisers such as Sprint
Raised investment of $70K from Eric Schmidt, Jason Calacanis, and others.

VP of Innovation

eLocal Listing

Privately Held; 11-50 employees; Internet industry

July 2008June 2010 (2 years)

Implemented and managed search marketing products for SMBs across company
Negotiated contracts and implemented partnerships many companies including Google Authorized Reseller Program (now known as Google PSP)
Grew company from $0 to $6MM in ARR with self funding budget
Managed team of 10 Engineers


January 2008August 2008 (8 months)

Built an SMB advertising product that combined Google TV Ads and Google Search Ads
Synced Google TV Ads to trigger Search Ads to increase brand recognition and ROI
Grew company to $600K ARR in 3 months
Designed, engineered, and implemented sales process
Company was acquired by Search Initiatives (eLocal Listing)


Zonecom, Inc.

January 2004January 2008 (4 years 1 month)

Employee #5 at a startup SMB Local Search Marketing Startup
Promoted to CTO and grew company to 20+ Employees
Responsible for SMB Marketing Products and Engineering
Company grew from bootstrap to $4.2MM ARR

Company was acquired by eLocal Listing in 2007 and was transitioned to a subsidiary

Steve Espinosa's Additional Information


Mobile, Small Business Marketing, Local Search, Baseball

Groups and Associations:

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