
Bringing actionable intelligence to AEM members
Greater Milwaukee Area

Bringing actionable intelligence to AEM members
Greater Milwaukee Area
Do you find yourself making decisions without enough information? Are you working in an industry filled with small, privately held companies, with no industry data available?
I've worked in that environment most of my career, and I'm good at either finding the right data, or finding ways to support decisions when the right data doesn't exist.
Do you feel like you have a lot of data, but it's all in a scary mix of disconnected spreadsheets and databases, and while you need to gain insight from it you're not interested in buying a whole new computer system for it?
I can show you lots of very cost effective ways you can tie this data together, or even automate it.
Are you starting something really new, something so new you're having trouble figuring out how to model the financials or make forecasts? I can help you use analagous data to make a reasonable basis for financials and forecasts.
There's always a way.
I’m a mechanical engineer-turned marketing guy (PE, MBA) leading a small group developing new market intelligence services for our members. The Association Of Equipment Manufacturers serves companies making equipment for the construction, agriculture, mining, forestry and utility industries.
I have a variety of personal interests, including woodworking, photography, and writing. I don’t consider reading a hobby - It’s a necessity and an obsession. I have several websites, and am very interested in web publishing and social media.
My greatest joy is my family - my wife Susan and our beautiful daughters - who light up my every day.
business strategy, strategic planning, pricing, competitive intelligence, product development, product management, web analytics, Drupal development, public speaking, bloomberg, innovation.
(Machinery industry)
September 2008 — Present (1 year 3 months)
(Management Consulting industry)
June 2006 — Present (3 years 6 months)
I help you build your Business Telescope. Just as a regular telescope helps travelers find their way, see obstacles and understand the world around them, a Business Telescope(sm) does the same for companies working to succeed in today's challenging markets.
(Privately Held; 501-1000 employees; Printing industry)
September 2006 — May 2008 (1 year 9 months)
(Privately Held; 501-1000 employees; Printing industry)
September 2003 — September 2006 (3 years 1 month)
(Privately Held; 501-1000 employees; Industrial Automation industry)
January 1999 — September 2003 (4 years 9 months)
(Privately Held; 501-1000 employees; Industrial Automation industry)
November 1995 — December 1998 (3 years 2 months)
(Public Company; 51-200 employees; Machinery industry)
January 1990 — November 1995 (5 years 11 months)
(Privately Held; 201-500 employees; Machinery industry)
October 1993 — February 1994 (5 months)
MBA , Finance , 1997 — 2001
BS , Industrial Technology , 1983 — 1989
UW Stout is an excellent school with a strong emphasis on practical, usable education. While many engineering students would have been taking their nth semester of differential calculus, a Stout student is learning management, accounting, marketing, etc. Practical stuff for real-world jobs.
Cycling, Woodworking, personal technology, photography, blogging, music, audio, watches, writing instruments, flashlights, pocket knives, gadgets, palm computing, The LinkedIn Lions Forum
Wisconsin Professional Engineer License #30730-6,
Society of Competitive Intelligence Professionals (former member)
European Patent #97302762.6-2304, “Ink jet solvent recovery system including thermoelectric cooling”, 1997