Steve Driver

Principal, Shopper Analytics at IRI

Location
Houston, Texas (Houston, Texas Area)
Industry
Marketing and Advertising

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Steve Driver's Overview

Current
  • Principal at IRI
Past
  • Senior Consultant in Business Consulting Group at FICO
  • Lead Consultant, Business Consulting Group at FICO
  • Project Manager (MBA Internship) at The Hartford
Education
Connections

323 connections

Steve Driver's Summary

At IRI, I am a principal within the shopper analytics and services group where we specialize in building models / solutions to service retail and CPG clients.

At Fair Issac, I had the opportunity to solve customer-focused strategic problems for clients in the retail, pharmaceutical, packaging and lodging industries.

Prior to Fair Isaac and SymphonyIRI, I attended Yale School of Mangement and spent 3 years as a consultant at Accenture.

Specialties: retail industry, retail data and analytics, predictive models, customer segmentation and analysis, precision marketing, campaign analysis, target list development

Steve Driver's Experience

Principal

IRI

Privately Held; 1001-5000 employees; Market Research industry

January 2011Present (3 years 9 months) Houston, Texas Area

Leader, Walmart Targeting, a Walmart-owned Direct To Consumer Campaign program:
- Own P&L
- Project manager (team size = 6)
- Work with Walmart, to execute 65+ campaigns for over 25 CPG suppliers
- Team's responsibilities include: test design, target list strategy using analytics such as predictive models, measurement & recommendations for Walmart's suppliers
- Channels include direct mail, digital banner ads, and emails

Custom Marketing/Strategy/Analytics Projects:
- Developed rule-based Store Segmentation for major convenience chain used to help determine merchandising & marketing decisions at the store-level
- Led team of five to create a “Heavy Category Spender” prototype for retailer's merchants to understand the dollar value of targeting top 20% of total market spenders in a category, identify these Heavy Spenders in their database and take action to gain a higher share from these valuable targets
- Created an algorithm for retailer's internal use which scores all of retailer's trips into one of 45 pre-determined shopper occasions; developed “twin” algorithm to be used on IRI’s panel trips
- Oversaw pre-launch efforts for Walmart Customer Advantage (a panel-based software solution which allows Walmart’s suppliers to view panel data through Walmart’s lenses); responsibilities included determining support model, pricing strategy, training, marketing materials, etc.

Senior Consultant in Business Consulting Group

FICO

Public Company; 1001-5000 employees; FICO; Computer Software industry

December 2008February 2011 (2 years 3 months)

Evaluated and delivered strategic recommendations on retail warehouse club’s precision marketing promotional program that reaches over 2M customers with customized product offers driven by propensity scores

Lead Consultant, Business Consulting Group

FICO

Public Company; 1001-5000 employees; FICO; Computer Software industry

September 2006December 2008 (2 years 4 months)

Client work includes:
- department stores (customer segmentation used to develop CRM strategies, offers)
- pharmaceutical companies (assessing new market entry, creating current and future patient segmentations, recommending action plans for each segment to clients)
- packaging companies (developed a go-to-market commercial strategy for a new unit-dose generic medicine delivery product)
- lodging companies (offering recommendations on how to improve hotel’s competitive position with twelve specifically-defined customer segments)

Project Manager (MBA Internship)

The Hartford

Public Company; 10,001+ employees; HIG; Financial Services industry

June 2005September 2005 (4 months)

MBA Intern in the Claim Strategic Deployment Group. Led team of eight through an end-to-end analysis of $140M indemnity recovery business.

Consultant

Accenture

Public Company; 10,001+ employees; ACN; Information Technology and Services industry

June 2001July 2004 (3 years 2 months)

Worked on an SAP Implementation at Sony Electronics where my responsibilities included:
- designing business assessment metrics (i.e., forecast accuracy) which were aligned with business processes to drive and measure results
- developing and implementing a statistical forecasting tool
- managing a system test team of 15 consultants, analysts and Sony employees for Sony’s CPFR (Collaborative Planning, Forecasting, and Replenishment) project with Best Buy.

Steve Driver's Skills & Expertise

  1. Predictive Modeling
  2. Analytics
  3. Product Management
  4. Segmentation
  5. Strategy
  6. Management Consulting
  7. Go-to-market Strategy
  8. Forecasting
  9. Data Analysis
  10. Marketing
  11. Management
  12. Analysis
  13. Business Analytics
  14. Business Process
  15. Direct Mail Campaigns
  16. Digital Marketing
  17. Direct to Consumer

Steve Driver's Education

Yale University - Yale School of Management

MBA, Strategy

20042006

Cornell University

BA, Psychology

19972001

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