Freelance Web Marketer
London, United Kingdom
Freelance Web Marketer
London, United Kingdom
I'm a freelance web marketer with around 7 years experience in online marketing. I've managed web activities for companies like Tiscali, I Want One of Those, Savapoint and Orange Broadband and have worked on both client and agency sides.
I am familiar with the budgetary, ROI, time and resource constraints that apply to large and small brands so will work within your specifications. I'm flexible in terms of my time and will complete a project out of normal hours if you have a deadline that has to be reached.
* Affiliate programmes
* Email marketing
* Search engine marketing (SEO and PPC)
* Banner advertising
* Project management
* Partnerships
* Building or brokering email lists
* Creating competitions
* Planning promotions and sourcing promotional products
* Marketing and action plans
(Privately Held; Myself Only; Marketing and Advertising industry)
September 2006 — Present (2 years 11 months)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
October 2006 — January 2007 (4 months)
Helped set up the Affiliate department for the company and assisted with media planning and buying while Steak were looking for permanent staff. I worked on the Swiftcover and Central Capital Loans accounts.
(Privately Held; 11-50 employees; Consumer Electronics industry)
March 2004 — August 2006 (2 years 6 months)
Softpoint is a sales promotions agency specialising in online promotions. They also run top 20 consumer electronics site, savapoint.com. I was therefore involved on both the agency and client side.
Responsibilities:
- Online marketing (savapoint.com)
- Affiliate Programme
- Pay per click search engine programmes
- Natural search
- Running CPA and CPM campaigns
- Email marketing
- Growing and selling the database
- List management, data segmentation
- Customer acquisition activities and competitions (Orange, CD Wow, Lovefilm, IPT)
- Customer retention activities and loyalty programme
- Website update management
- Statistics and reports
- Marketing plan and timescales
- B2B marketing
- Project management
- Sales promotion setup and coordination (Tiscali, AOL, Supanet)
- Product sourcing
- Trade shows
(Public Company; 11-50 employees; Consumer Goods industry)
October 2001 — February 2004 (2 years 5 months)
I Want One of Those is a leading internet and catalogue based gift, gadget and toy company.
Responsibilities:
- Online Marketing
- Affiliate programme
- Pay per click search engine programmes
- Natural search
- Running CPA and CPM campaigns
- Email marketing
- Customer acquisition activities and competitions
- Website update management and seasonality/festivity changes
- Competitor analysis
- Key Partnership Development and Account Management (Egg, First Direct, Lastminute.com)
- Direct marketing and sales promotions
- B2B management
- Product sourcing and purchasing
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2000 — August 2001 (10 months)
Chord9 is a web development agency and digital consultancy focusing on Microsoft and Lotus technology.
Responsibilities:
- Web marketing
- Client account management
- Project management
- New business development
- Research
Bcom and post graduate diploma , Marketing , 1992 — 1998