LinkedInSteve Daly

Steve Daly

Digital Marketing at Curiosity Advertising

Cincinnati Area
Information Technology and Services
  1. Curiosity Advertising,
  2. Uptick Solutions
  1. Powerhouse Factories,
  2. Empower MediaMarketing,now Powerhouse Factories,
  3. Profill Holdings, LLC
  1. Bellarmine University
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Curiosity Advertising

Curiosity Advertising

Director - Digital

– Present

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Steve knows how to integrate technology into business solutions. He ensures his clients stay ahead of the technology curve resulting in cutting-edge work with measurable results. Steve has 25 years of technology experience in a variety of organizations from Fortune 500 to startups. His experience in web technologies has helped companies like Procter and Gamble, Sears, Epson and Meijer.

Entrepreneurial technologist who has extensive experience in delivering technology solutions for a variety of vertical markets including manufacturing, distribution, construction, financial services and product development.

Proven management skills in technology service delivery and project management in all areas of operations, business development and delivery.

Specialties: Application Development, Application Architecture, Enterprise Integration, E-Commerce, Content Management, Professional Services, Interactive Marketing, Web Development


Director - Digital

Curiosity Advertising
– Present (1 year 2 months)cincinnati area

Managing Partner

Uptick Solutions
– Present (9 years)

Focusing on delivery of strategic information technology solutions that leverage open source technologies and products.

Alfresco Architect: Lexis Nexis
Architected and developed a document management solution based on Alfresco ECMS. The project included defining a custom data model, web script development and migration of 65,000 documents from EMC Documentum using OpenMigrate. The project was completed in 4 weeks.

Application Engineer: CBTS/GE: Touchless Build Engine
Lead engineer on the development of an application that allows for "touchless" builds of virtual servers for VMWare and Solaris. The application is build in PHP using Zend Framework and MySQL.

Technical Director: Emissary Health Care: Corporate Web Presence
Implemented corporate web site using HTML, CSS and PHP. (

Application Engineer: Kentucky Lottery: Corporate/B2C Web Site
Assisted in the custom development of the Kentucky Lottery B2C web site. Work included customization of the CMS system as well as integration with internal systems.

Application Engineer: US Air Force Materiel Command: STES
Assisted in architecture and development activities around integration of a learning management system into the core STES application.

Chief Technology Officer, Technology

Powerhouse Factories
(1 year 8 months)Cincinnati Area

Powerhouse Factories recently added creative, word of mouth and market intelligence services that were formerly part of Empower MediaMarketing. Powerhouse Factories is part of the Empower Group – an independent network of agencies.

"The New Creation Equation: Digital + Analog"

Chief Technology Officer

Empower MediaMarketing,now Powerhouse Factories
(2 years 11 months)Cincinnati Area

Responsible for the development and execution of digital interactive marketing solutions for clients.

Empower MediaMarketing helps its clients speak to and with consumers through an integrated mix of media. Our services including media planning and buying, a full-service digital practice, media-marketing strategy and consulting, word of mouth marketing, social marketing and a consumer insights department whose offers include consumer research and analysis, ROI analysis and proprietary tools. We deliver these services with the breadth and depth of a large agency but the responsiveness larger agencies seldom deliver. Empower MediaMarketing was chosen by Advertising Age as a 2010 Best Place to Work in Marketing and Media.

Chiquita Rio Promotion
Technical Director
Cohort microsite built for Chiquita in partnership with Fox Entertainment. Built using Bunchball for gamification of content.

The site generated an 800% growth in pageviews on in the first 4 weeks.

Promo Magazine:
Press Release:
1 to 1 Magazine:

Spoke at WOMMA Summit 2011

Director of IT

Profill Holdings, LLC
(1 year 10 months)

Developed and executed application architecture for an online custom apparel electronic commerce site -

The core site is based on a customized implementation of Magento Commerce. Pricing and Bill of Materials functionality is supported by JBoss Drools business rules engine. Integration with partner ERP systems is based on Mule ESB. Digital asset management uses Alfresco ECM.

Drove the organization to look at open source alternatives to keep costs down while providing a platform for easy extensibility.

Worked with business partner's in their web technology architecture and development processes.

Technical Director

(1 year 4 months)

Led a multi-site technology team in the technical execution of interactive marketing programs for Fortune 500 clients. Worked with Business Development and Account Management disciplines to attract and grow client base. Also worked on process improvement and quality metric evaluation to increase customer satisfaction and profitability.

Clients include Proctor and Gamble, Epson, St. Jude Children's Hospital, Sears Holding Corporation, ATT, Kellogg.

Led technical team in delivery of several interactive marketing projects for Tide, Downy, Bounce and P&G Pharmaceuticals.

Technical Director for Stand Up to Cancer

Technical Director for 2 St. Jude Children's Hospital sites: and Each site used Alfresco as a content repository fo

Technical Director for the Sears Prom Premiere 2008 project. This project was covered by several industry publications including the following:

Led the research, development and pilot implementation of a multi-channel marketing solution for Sears and K-Mart. The solution included an in-store kiosk that displayed content channels managed by a centralized Alfresco instance.

Technical director for several projects for Sears Holiday 2007 promotions.

Regional Director of Delivery, Midwest and Florida Region

(9 months)

Responsible for supporting pre-sales and delivery activities for 9 offices in the Midwest and Florida Region.

Oversaw $1M custom portal application development project for a global automaker. Team consisted of on-site, on-shore and off-shore resources. The application aggregated product quality information from several sources into a single dashboard.

Won a $2.2M custom portal application development project for a global automaker. The application tracks requests for warranty parts to eliminate product quality problems in the supply chain. The objective of the application is to reduce the cost and errors in the current warranty parts return process.

CIBER, Inc. (NYSE: CBR) is a pure-play international system integration consultancy with superior value-priced services for both private and government sector clients. CIBER’s global delivery services are offered on a project or strategic staffing basis across all technology platforms, operating systems and infrastructures.

Director of Technology

Haverstick Consulting, Inc.
(4 years 9 months)

A founding member of the Cincinnati office in April 2001. Responsible for the operations, business development and delivery of technology solutions for SMB, mid-market and Fortune 500 companies and local, state and federal government agencies. Focused on application development using web technologies such as Java, open source and Lotus Notes/Domino. Also experienced in the implementation of agile methodologies in large scale development projects.

Architect/Engineer of a real-time knowledge location system using custom CRM software and Lotus's Sametime platform.

Led the development of a secured electronic mail system for Humana, Inc. The messaging system was for supporting HIPAA compliant communication with members, physicians and business partners.

Senior Technical Architect for the Scientific and Technical Information (STINFO) Enterprise System, HQ AFMC
A $7.6M, 28-person team to help the AF formulate the STINFO Enterprise System (STES) requirements and STINFO Business Processes. STES provided a standard and comprehensive process solution to manage scientific and technical information through the AF Portal.

Director of Web Technologies

Whittman-Hart / marchFIRST
(1 year 4 months)

Directed a team of 50 technology professionals delivering services to clients in the midwest. Services included web, client/server and midrange application development. Responsible for operations, business development and delivery. The team brought in approximately $8M annually.

Practice Manager, Collaborative Technologies

Whittman-Hart, Inc.
(8 months)

Responsible for the operations, business development and delivery of collaborative technology solutions. Managed a team of 25 professionals with an annualized revenue of $7.8M.

Manager, Collaborative Technologies

Whittman-Hart, Inc.
(5 months)

Led a team of Lotus Notes professionals in the development of several vertical market custom application development solutions. Managed the sales pipeline of approximately $5MM. Marketed our practice to the local and regional markets.

Senior Consultant, Collaborative Technologies

Whittman-Hart, Inc.
(10 months)

Consulted with several companies on Lotus Notes/Domino architecture, opperations and application development.

Selected engagements:

Pharmeceuticals: Performed a gap analysis on Lotus Notes/Domino operations. Recommended several changes to the environment to boost performance and stability of the platform.

Electronic Parts Distributor: Engaged when a hardware failure affected several Lotus Domino servers. There was not a sufficient backup and several thousand messages were potentially lost. Developed a method of retrieving lost messages by using API level programming and replication. Due to the success in this project, the client subsequently did over $5M in other services.

Software Company: Engineered a product that was subsequently known as Lotus Sametime. Worked with the engineering team to train them on the Domino server technology. Responsible for the central scheduling applicaiton as well as modifying the mail template for integration with Domino's calendaring.

Application Developer

Papa John's International, Inc.
(3 years)

Architected, designed and deployed an enterprise messaging and collaboration platform using Lotus Notes. Responsible for the daily operations and maintenance of the platform. Also provided Level 2 and Level 3 support to corporate help desk. Developed several line of business applications including franchise management, store construction, customer service and store technology help desk. Developed a unique online reporting application that collated and delivered store performance information within 6 hours of the closing time of a store. This application dramatically reduced the delivery time and cost of reports to field personnel.

Key contributor to the company's original web presence. Developed the online store locator for the site.

Developed a "next generation" business intellengence and operations support platform using Microsoft Visual Basic and Oracle.

Promoted to Team Lead.

Collaboration Engineer

(1 year 1 month)

Responsible for the design and implementation of corporate collaboration platform based on Lotus Notes. Promoted the use of the tool throughout the organization via brown bag lunches and meetings with division and departmental leadership. Developed a custom training curriculum for end user education. Delivered the training to several hundred employees in 3 locations.

Application Engineer/Financial Consultant

Knight College Resource Group
(3 years 4 months)

Knight College Resource Group was a division of Providian at the time of my employment.

Responsible for the design and development of several database applications used to manage the processing of financial data.

Also spent time working as a Financial Advisor for clients.

Volunteer Experience & Causes

Opportunities Steve is looking for:

  • Joining a nonprofit board
  • Skills-based volunteering (pro bono consulting)

Causes Steve cares about:

  • Children
  • Science and Technology

Organizations Steve supports:


  1. English

    Native or bilingual proficiency


Tire Discounters E-Commerce Re-Platform(Link)

– Present

The objective of the project was to reduce the total cost of ownership of Tire Discounters online presence while also implementing an architecture that can support planned growth. Re-platformed Tire Discounters from a highly modified implementation of OpenCart to Magento. New features include new store locator and tire search features.

Team members:

Dynamics Great Plains Implementation

Implementation of Dynamics Great Plains financial system for Powerhouse Factories. Modules included general ledger, accounts receivable, accounts payable, sales order processing and project accounting.

Team members:


  • E-commerce
  • Software Development
  • Agile Methodologies
  • Web Development
  • Web Services
  • Web Applications
  • Business Intelligence
  • CSS
  • MySQL
  • AJAX
  • PHP
  • CRM
  • JavaScript
  • HTML
  • Scrum
  • Java
  • Management
  • Business Development
  • Interactive Marketing
  • CMS
  • jQuery
  • SaaS
  • SDLC
  • Strategy
  • Spring
  • Enterprise Architecture
  • Information Architecture
  • Software Project...
  • XML
  • SOA
  • Database Design
  • Consulting
  • Agile Project Management
  • Team Management
  • Content Management
  • Professional Services
  • User Experience
  • Hibernate
  • Architecture
  • Alfresco
  • Magento
  • Zend Framework
  • Mule ESB
  • Enterprise Content...
  • Application Development
  • Application Architecture
  • Enterprise Integration
  • Agile
  • Integrated Marketing
  • Integration
  • See 35+  See less


Lotus Sametime Application Development Guide(Link)

May 2000

This IBM Redbooks publication focuses on developing applications using the Lotus Sametime 1.5 product. In the early part of the book we give an overview of what Lotus Sametime is and why it is such an effective real-time communication tool. The remainder of the book focuses on two main topics: How to integrate Lotus Sametime into Web applications and how to integrate Lotus Sametime into Lotus Domino applications. Throughout the book project we create and document real life examples for a fictitious company using the Sametime toolkit in both a browser and Lotus Domino environment. Within these chapters we cover application development with Java & Active/X for browser targeted audiences, and LotusScript/JavaScript for the integration with Lotus Notes and Domino.

  • Steve Daly,
  • David Morrison,
  • Ollie Rashid,
  • John Fiola

Lotus Notes 4.5 Essentials(Link)

Que Education & Training
May 1997

Lotus Sametime Application Development Guide(Link)

May 2000

This IBM Redbooks publication focuses on developing applications using the Lotus Sametime 1.5 product. In the early part of the book we give an overview of what Lotus Sametime is and why it is such an effective real-time communication tool.

  • Steve Daly,
  • David Morrison,
  • Ollie Rashid,
  • John Fiola


Bellarmine University

BS, Computer Engineering

Activities and Societies: Started and ran a successful mobile DJ business that catered to the school and wedding markets. Developed custom software for the music equipment rental industry.

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