
Director Business Development / Sales Manager
Redding, California Area

Director Business Development / Sales Manager
Redding, California Area
Advertising & Marketing Sales Professional focused on providing lasting value to clients through innovative ideas and successful campaign execution.
Currently, I'm with Fidelity National Title Company in Redding, CA. I help realtors and lenders with Title Insurance for their customers real estate transactions. I'm also a fly fishing guide on the weekends. My guide business can be found at www.mojobella.com
Goal: Spend more time with my young family.
Goal: Enjoy great business success with friends.
Advertising Sales & Management Experience.
Online Media (InfoSpace & Snapfish - 6 years)
Traditional Broadcast (Radio - 7 1/2 years)
FFF Certified Casting Instructor
(Public Company; 10,001 or more employees; FNF; Real Estate industry)
July 2006 — Present (3 years 1 month)
Title and Escrow Company for Real Estate Transactions. I'm based in Shasta County (Redding, CA)
(Fishery industry)
December 2004 — Present (4 years 8 months)
I guide people Fly Fishing the Lower & Upper Sacramento River in Redding, CA
I'm an FFF Certified Casting Instructor.
(Privately Held; 11-50 employees; Market Research industry)
May 2004 — June 2006 (2 years 2 months)
I sold subscription-based consumer research and advisory service to marketers and advertising agencies. We spots trends, identify root causes and provide business applications (product development, positioning strategy, promotion/event strategy, retail strategy, design/packaging strategy).
Our Services drive innovation and growth by helping Marketers forge stronger relationships with their core consumers.
www.iconoculture.com
(Privately Held; 11-50 employees; Online Media industry)
August 2003 — May 2004 (10 months)
Responsible for national advertising and sponsorship sales. Snapfish was sold to Hewlett-Packard in March 2005.
(Public Company; 201-500 employees; INSP; Online Media industry)
October 1998 — August 2003 (4 years 11 months)
Lead a team of 6 National Advertising Managers and 2 Account Managers for West Division.
Successful start-up experience.
(Public Company; 51-200 employees; DIS; Broadcast Media industry)
July 1996 — October 1998 (2 years 4 months)
Launched New Media Department for ABC properties in San Francisco. Responsible for all operations and sales of the KGO and KSFO Internet web sites. Worked directly in creating and implementing both commerce and sales opportunities as it related to achieving new media department revenue goals. Managed sales inventory with the web sites which included pricing and approving orders. Acted as the operations liaison for content within the web sites in conjunction with the marketing and programming departments for KGO and KSFO. Managed and executed the operations expense budget and responsible for hiring support personnel with sales & operations responsibilities.
(Public Company; 501-1000 employees; FON; Telecommunications industry)
March 1996 — July 1996 (5 months)
Directly responsible for achieving small market sales goals and objectives in selling high tech business solutions. Sold switched telecommunications products and services as well as dedicated point-to-point data service. Gained extensive training and knowledge of Internet and networking solutions.
(Public Company; 51-200 employees; Broadcast Media industry)
June 1995 — March 1996 (10 months)
Consulted high-level contacts in achieving new business development goals. Worked with directors of operations, marketing and merchandising in developing regional programs to facilitate sales growth. Managed development and execution of national on-air, on-site, and in-store promotions. Serviced large existing agency accounts and established new business.
(Public Company; 51-200 employees; Broadcast Media industry)
July 1994 — May 1995 (11 months)
Directly responsible for new business development. Created national co-marketing programs for existing manufacturers and retailers. Worked directly with high level contacts in operations, merchandising, and marketing in localizing national promotions.
(Marketing and Advertising industry)
1993 — 1995 (2 years)
(Privately Held; 51-200 employees; Broadcast Media industry)
January 1993 — July 1994 (1 year 7 months)
Entry-level position selling radio advertising and event marketing to direct local accounts. Formulated and executed promotional plans with radio spot buys. Sold NFL sports packages for the Arizona Cardinals.
BA , Broadcasting Production , August 1988 — December 1992
1984 — 1988
Fly Fishing & Duck Hunting. Book a trip with me at www.mojobella.com Coaching, Video Production, Golf, Snow Skiing
Girls on the Run Supporter (http://www.girlsontherunshasta.org/)
Outstanding Broadcasting Graduate ~ Walter Chronkite School of Telecommunications & Journalism, Arizona State 1992
PAC 10 Scholar Athlete '89
-Arizona State Baseball Walk-On Varsity Reserve '88-'89 (Go Devils)