New Media Marketing Expert
Greater New York City Area
- Current
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- Partner at The Advance Guard
- Past
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- Chief Creative Officer at crayon, LLC
- Group Creative Director at T3
- Creative Director at JWT
- Creative Director at connect@jwt
- Creative Director at digital@jwt
- Creative Director at iXL
- Creative Director at McCann Erickson
- Creative Director at Zentropy Partners
- Creative Director at Thunder House
- Recommended
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12 people have recommended Steve - Connections
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358
connections
- Industry
- Marketing and Advertising
- Websites
Steve Coulson’s Summary
I have over 11 years experience creating and implementing new media marketing solutions, for Fortune 100 companies, primarily at some of the world's largest ad agencies. Check my portfolio for a small sample of the award-winning work that I and my team have been responsible for. This includes hands on experience building websites, rich media banners, games, email programs, and mobile marketing solutions. I've also dabbled in the more esoteric world of IPTV, ARGs, branded entertainment, widget building, and social media strategies.
I'm founder and editor of a leading pop culture blog that is read by up to a million readers every month. I'm actively involved in both audio and video podcasting, and created one of the first video podcast review sites.
My avatar is currently making a name for himself as Second Life's leading gonzo journalist, having been a contestant in the SL version of Big Brother.
All this and an impressive English accent.
Steve Coulson’s Experience
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Partner
The Advance Guard
(Partnership; 1-10 employees; Marketing and Advertising industry)
September 2007 — Present (2 years 3 months)
The Advance Guard is a new company focused on using social media and emerging technology to create radical marketing programs. It's led by myself and award-winning Podcaster CC Chapman.
Our services cover a broad range of specialist disciplines including:
• Strategic planning and ideation around content, communications and community
• Creative design and development services
• Enhanced 2.0 functionality development, including Virtual Worlds
• Hands-on expertise with social media marketing and emerging technology
• Influencer outreach and buzz-building tactics
• Conversation monitoring and optimization -
Chief Creative Officer
crayon, LLC
(Privately Held; 1-10 employees; Marketing and Advertising industry)
January 2007 — September 2007 (9 months)
As Chief Creative Officer at this startup company, I lead "conversation marketing" initiatives for clients such Coca-Cola, American Airlines, Warner Brothers and P&G. This includes Influencer Outreach programs to bloggers and podcasters, Second Life initiatives, viral video creation and seeding, and bold experiments using non-traditional and emerging media.
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Group Creative Director
T3
(Privately Held; 51-200 employees; Marketing and Advertising industry)
June 2006 — December 2006 (7 months)
• Member of senior management team leading the 30-person New York Office
• Full responsibility for deliverables of Creative & Production teams
• Clients included Marriott, MTV, The Wall Street Journal -
Creative Director
JWT
(Public Company; Marketing and Advertising industry)
June 2005 — May 2006 (1 year )
• Led creative strategy and implementation on new media assignments for all JWT clients
• Digital ‘voice’ of the Agency for all integrated new business pitches
• Clients include Ford, Unilever, Cadbury-Adams, De Beers, Merrill Lynch
• Created online campaign for the most successful launch in Schick’s history -
Creative Director
connect@jwt
(Marketing and Advertising industry)
2003 — June 2005 (2 years )
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Creative Director
digital@jwt
(Marketing and Advertising industry)
2000 — 2003 (3 years )
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Creative Director
iXL
(Public Company; Marketing and Advertising industry)
1999 — 2000 (1 year )
• Acted as Creative Director on the consultancy’s largest client, GE Capital
• Built and led a team of eleven dedicated creative staff
• Launched multiple large-scale web development projects -
Creative Director
McCann Erickson
(Public Company; Marketing and Advertising industry)
1996 — 1999 (3 years )
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Creative Director
Zentropy Partners
(Public Company; Marketing and Advertising industry)
1996 — 1999 (3 years )
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Creative Director
Thunder House
(Marketing and Advertising industry)
1996 — 1999 (3 years )
