Steve Carrod

Current

Website Marketing Manager at Snapfish

Past

Search/Online Marketing Manager (EMEA) at Hewlett-Packard
Marketing Executive at Hewlett-Packard
Owner at Studentsmart

Digital Account Manager at All Response Media Ltd

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Education

IDM College - Teddington
The University of Manchester

Recommended

3 people have recommended Steve

Connections

143 connections

Industry

Internet

Websites

Steve Carrod’s Summary

Experience:

>> Search Engine Marketing / Optimisation
>> Affiliate Marketing
>> Direct Marketing / EDM
>> Online Brand Response
>> Mobile Advertising / Integration
>> Emerging Media
>> Web Development (non-coder)

Goals:

>> To own and run a web based business involved with some form of good cause (details tbc when I've finalised my ideas ;))

>> To raise 10k GBP by 2011 through sponsorship for my adventure race series (see websites)

Steve Carrod’s Specialties:

>> End to end online experience (all major customer acquisition and retention models)

>> Entrepreneurial drive - not afraid to stick my neck on the line for going above and beyond expectation

>> Passion - plain and simple

Steve Carrod’s Experience

Website Marketing Manager

Snapfish

(Privately Held; Internet industry)

October 2008 — Present (10 months)

Management of the following areas:

>> On-site performance and conversion
>> Site user flows
>> External campaign flows
>> External promotional micro-sites
Search/Online Marketing Manager (EMEA)

Hewlett-Packard

(Public Company; 10,001 or more employees; HPQ; Information Technology and Services industry)

January 2007 — October 2008 (1 year 10 months)

Main Roles
- Management of paid search marketing programmes across EMEA
- Establish paid marketing programmes in emerging markets
- Optimise web content for purpose of natural listings
- Develop new content to evolve natural listings

Sub Roles
- Manage API partner solutions
- Develop emerging media platforms as required (viral / mobile)
Marketing Executive

Hewlett-Packard

(Public Company; 10,001 or more employees; Internet industry)

June 2005 — December 2006 (1 year 7 months)
Owner

Studentsmart

(Education Management industry)

January 2004 — November 2006 (2 years 11 months)

Studentsmart was an online directory of information for students providing the following:

>> Work Experience options
>> Graduate Recruitment options
>> CV & cover letter advice
>> Interview tips and techniques
>> Advice from industry professionals & other post-grads

Contracts for magazine distribution (80,000 units across 100+ careers services) were also negotiated with most major Universities but due to lack of funds the magazine was unable to launch.

Due to lack of funds and other business interests the business was sold to private investors in 2006.
Digital Account Manager

All Response Media Ltd

(Privately Held; 11-50 employees; Online Media industry)

September 2004 — June 2005 (10 months)

Online media planning and buying for clients such as RAC, Harley Medical, Snapfish, Loanline, Maplin

Steve Carrod’s Education

IDM College - Teddington

Diploma , IDM: Digital Marketing , 2005 — 2006

Received joint top classification (with Credit) of Diploma

Activities and Societies:

Course Material:

SEO / PPC / DRM / CRM / Media Buying / Marketing Strategy
The University of Manchester

BA , Business Management , 2001 — 2004

Additional Information

Steve Carrod’s Websites:

Steve Carrod’s Interests:

- New technology and any form of digital media - Investments and entrpreneurial ventures - Squash, rugby and weight training - Adventure racing and outdoor pursuits