
Director of Marketing at Cadence
San Francisco Bay Area

Director of Marketing at Cadence
San Francisco Bay Area
(Management Consulting industry)
January 2007 — Present (1 year 9 months)
Strategic marketing commentator about fundamentals for growing sales and improving market competitiveness via product offering strength.
Find me at Effetti at http://www.effettigrowth.com/steve-brown.php
See my BLOG entries at http://effettibusinessgrowth.blogspot.com/
(Public Company; Computer Software industry)
April 2005 — Present (3 years 6 months)
Repositioning verification solution from point-tool, technology-driven sales to an Enterprise solution and executive/value selling process.
Articles I've written or co-authored:
http://www.eetimes.com/news/design/showArticle.jhtml;jsessionid=VBAWIG52UP3TMQSNDLRSKH0CJUNN2JVN?articleID=164902761
http://www.edadesignline.com/news/showArticle.jhtml;jsessionid=VBAWIG52UP3TMQSNDLRSKH0CJUNN2JVN;?articleID=197007962
http://www.edadesignline.com/news/showArticle.jhtml;jsessionid=VBAWIG52UP3TMQSNDLRSKH0CJUNN2JVN;?articleID=197007962
http://www.elecdesign.com/Articles/ArticleID/12373/12373.html
http://www.edn.com/article/CA6332689.html?partner=enews
http://www.edn.com/article/CA6343753.html?ref=nbsa
http://www.edadesignline.com/howto/showArticle.jhtml?articleID=193501795
http://www.chipdesignmag.com/display.php?articleId=1391
(Public Company; 201-500 employees; VRST; Computer Software industry)
May 2002 — April 2005 (3 years)
Define and launch new products and reposition Verisity from technology-driven, point tool sales process to an Enterprise, executive/value-based sales process:
Article I wrote while at Verisity:
"Measuring success before verification is completed", By Coby Hanoch
http://www.eetimes.com/news/design/columns/eda/showArticle.jhtml?articleID=50500268
(Public Company; Computer Software industry)
1994 — 2002 (8 years)
(Public Company; Computer Software industry)
1988 — 1994 (6 years)
Certificate, Product Management, 2006 — 2006
Certificate, Global Competition and Strategy Program, 2001 — 2001
Certificate, Pricing Strategies and Tactics Program, 2000 — 2000
Certificate, Finance for Managers, 1999 — 1999
Certificate, Advanced Marketing Strategies Program, 1998 — 1998
MS, Computer Engineering, 1986 — 1987
BSEE, Computer Engineering, 1981 — 1986