Steve Brown

Current

Strategic Marketing Commentator at Effetti, Inc.
Director of Marketing at Cadence

Past

Director of Marketing at Verisity
Senior Product Marketing Manager at Synopsys
Engineering Manager at Mentor Graphics

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Education

University of California, Berkeley - Walter A. Haas School of Business
Harvard Business School
Northwestern University - Kellogg School of Management

Stanford University Graduate School of Business
University of Pennsylvania - The Wharton School
Oregon State University
Oregon State University

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4 more...

Recommended

13 people have recommended Steve

Connections

464 connections

Industry

Computer Software

Websites

Steve Brown’s Experience

Strategic Marketing Commentator

Effetti, Inc.

(Management Consulting industry)

January 2007 — Present (1 year 9 months)

Strategic marketing commentator about fundamentals for growing sales and improving market competitiveness via product offering strength.

Find me at Effetti at http://www.effettigrowth.com/steve-brown.php

See my BLOG entries at http://effettibusinessgrowth.blogspot.com/
Director of Marketing

Cadence

(Public Company; Computer Software industry)

April 2005 — Present (3 years 6 months)

Repositioning verification solution from point-tool, technology-driven sales to an Enterprise solution and executive/value selling process.

Articles I've written or co-authored:

http://www.eetimes.com/news/design/showArticle.jhtml;jsessionid=VBAWIG52UP3TMQSNDLRSKH0CJUNN2JVN?articleID=164902761
http://www.edadesignline.com/news/showArticle.jhtml;jsessionid=VBAWIG52UP3TMQSNDLRSKH0CJUNN2JVN;?articleID=197007962
http://www.edadesignline.com/news/showArticle.jhtml;jsessionid=VBAWIG52UP3TMQSNDLRSKH0CJUNN2JVN;?articleID=197007962
http://www.elecdesign.com/Articles/ArticleID/12373/12373.html
http://www.edn.com/article/CA6332689.html?partner=enews
http://www.edn.com/article/CA6343753.html?ref=nbsa
http://www.edadesignline.com/howto/showArticle.jhtml?articleID=193501795
http://www.chipdesignmag.com/display.php?articleId=1391
Director of Marketing

Verisity

(Public Company; 201-500 employees; VRST; Computer Software industry)

May 2002 — April 2005 (3 years)

Define and launch new products and reposition Verisity from technology-driven, point tool sales process to an Enterprise, executive/value-based sales process:

Article I wrote while at Verisity:

"Measuring success before verification is completed", By Coby Hanoch
http://www.eetimes.com/news/design/columns/eda/showArticle.jhtml?articleID=50500268
Senior Product Marketing Manager

Synopsys

(Public Company; Computer Software industry)

1994 — 2002 (8 years)
Engineering Manager

Mentor Graphics

(Public Company; Computer Software industry)

1988 — 1994 (6 years)

Steve Brown’s Education

University of California, Berkeley - Walter A. Haas School of Business

Certificate, Product Management, 2006 — 2006
Harvard Business School

Certificate, Global Competition and Strategy Program, 2001 — 2001
Northwestern University - Kellogg School of Management

Certificate, Pricing Strategies and Tactics Program, 2000 — 2000
Stanford University Graduate School of Business

Certificate, Finance for Managers, 1999 — 1999
University of Pennsylvania - The Wharton School

Certificate, Advanced Marketing Strategies Program, 1998 — 1998
Oregon State University

MS, Computer Engineering, 1986 — 1987
Oregon State University

BSEE, Computer Engineering, 1981 — 1986

Activities and Societies:

Interfraternity Council