
Director of Marketing, Systems Verification at Cadence Design Systems
San Francisco Bay Area

Director of Marketing, Systems Verification at Cadence Design Systems
San Francisco Bay Area
(Educational Institution; Higher Education industry)
June 2009 — Present (2 months)
(Educational Institution; Higher Education industry)
May 2009 — Present (3 months)
(Executive Office industry)
April 2009 — Present (4 months)
(Public Company; CDNS; Computer Software industry)
November 2008 — Present (9 months)
(Educational Institution; Higher Education industry)
October 2008 — Present (10 months)
"Essential Negotiation Skills" training course, offered as part of the UCSC Management Institute of Leadership Excellence (MILE) program. Designed for new managers in the fast paced, creative world of silicon valley.
Advisory Board Member for the Certificate Program in Marketing Management.
(Public Company; CDNS; Computer Software industry)
April 2005 — October 2008 (3 years 7 months)
Repositioned verification solution from point-tool, technology-driven sales to an Enterprise solution and executive/value selling process. $350M business.
(Public Company; VRST; Computer Software industry)
May 2002 — April 2005 (3 years)
Define and launch new products and reposition Verisity from technology-driven, point tool sales process to an Enterprise, executive/value-based sales process. $60M business.
(Public Company; Computer Software industry)
1994 — 2002 (8 years)
(Public Company; Computer Software industry)
1988 — 1994 (6 years)
Certificate , Strategic Product Management , 2007 — 2007
Certificate , Global Competition and Strategy Program , 2001 — 2001
Certificate , Pricing Strategies and Tactics Program , 2000 — 2000
Certificate , Finance for Managers , 1999 — 1999
Certificate , Advanced Marketing Strategies Program , 1998 — 1998
MS , Computer Engineering , 1986 — 1987
BSEE , Computer Engineering , 1981 — 1986