Steve Bendt

Steve Bendt

Director Product Marketing at Expedia, Inc.

Greater Seattle Area

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Steve Bendt's Overview

  • General Manager/Director Emerging Platforms at Best Buy
  • Sr Product Marketing Manager Windows 7 at Microsoft
  • Sr. Product Manager Social Technology at Best Buy

500+ connections


Steve Bendt's Summary

I have a proven track record of establishing new capabilities and business models in highly complex organizations. Extensive business management, product management, and marketing experience. I have an intimate understanding of the technology space, understand the importance of customer focus, rely heavily on data to make decisions, and am versatile in managing teams or rolling up my sleeves to deliver results.

Steve Bendt's Experience

Director Product Marketing

Expedia, Inc.

Public Company; 10,001+ employees; EXPE; Internet industry

November 2013Present (1 year) Bellevue, WA

General Manager/Director Emerging Platforms

Best Buy

Public Company; 10,001+ employees; BBY; Retail industry

August 2010July 2013 (3 years) Greater Seattle Area

General manager for Best Buy's Emerging Platform/BBYOpen API business.

Responsible for defining and establishing new capabilities and business models for Best Buy’s online business (examples including API platform business, Fulfillment Services, Pay-with-Points)

Includes all things encompassing platform strategy and execution: mid-range and long-term strategic plans, P&L management, marketing, product management, and business operations and strategic partnerships.

Winner of 2011 Best Buy Chairman's Innovation Award for BBYOpen as a new approach to drive digital business growth and innovation.

Sr Product Marketing Manager Windows 7


Public Company; 10,001+ employees; MSFT; Computer Software industry

July 2009August 2010 (1 year 2 months)

Identified, developed, and executed strategic roadmap for the Windows Social Media digital marketing efforts including the launch of Windows 7.

Developed strategic and tactical plans for the Windows 7 launch. Supplemented marketing programs by building technology products to dynamically distribute social media content across Windows online, mobile, and earned/paid media opportunities. Partnered with cross functional teams including PR, Media, Brand, Retail and external agencies to ensure seamless integration of strategy and execution. Sourced agency partners to assist in program execution. Programs required integration and partnership with existing social platforms (Facebook, Twitter, YouTube, MySpace).

Drove 200 million+ brand impressions in the first two weeks of launch with an estimated CPM of $0.02. Windows 7 trended as high as 3rd on Twitter, was the #1 sponsored channel on YouTube for several days during the first week of launch, and the number of fans on the Windows Facebook page more than doubled

Sr. Product Manager Social Technology

Best Buy

Public Company; 10,001+ employees; BBY; Retail industry

August 2006July 2009 (3 years)

Founded the Best Buy Social Technology Group in 2006. Group's charter was to drive engagement and business through social and mobile technology. Defined innovative customer experiences, created and managed product development roadmaps, managed development teams, owned all aspects of department budgeting, and led cross-functional integration teams.

Best Buy Chairman of Innovation Award Winner Dec 2007

Marketing Manager & Account Supervisor

Best Buy Advertising

Public Company; 10,001+ employees; BBY; Retail industry

September 2005August 2006 (1 year)

Developed advertising and marketing strategy and oversaw execution of campaign drive periods for the Best Buy brand.

Account Executive/Account Supervisor

McCann Worldgroup Campbell Mithun

Public Company; 201-500 employees; Marketing and Advertising industry

May 1998September 2005 (7 years 5 months)

Developed and managed all aspects of brand strategy, communication, and advertising production for brands including General Mills (Chex Mix, Bugles, Gardetto's), Key Bank, Verizon Wireless, Healthy Choice, MN Wild NHL Hockey, Johnson & Johnson China (Band Aid, Carefree)

McCann Erickson Development Program- relocated to Shanghai office 2002

Steve Bendt's Skills & Expertise

  1. Digital Marketing
  2. Product Management
  3. Strategic Partnerships
  4. Mobile
  5. Product Development
  6. New Business Development
  7. Social Media Marketing
  8. Integrated Marketing
  9. Marketing Strategy
  10. Product Marketing
  11. User Experience
  12. Digital Strategy
  13. Account Management
  14. Business Modeling
  15. Full P&L Responsibility
  16. P&L Responsibility
  17. P&L Accountability
  18. Business Strategy
  19. Cross-functional Team Leadership
  20. Mobile Devices
  21. Marketing
  22. P&L Management
  23. Analytics
  24. Strategy
  25. Advertising
  26. Income Statement

View All (26) Skills View Fewer Skills

Steve Bendt's Education

Marquette University

Bachelor of Science, Business Administration


Activities and Societies: Loyola Unversity Rome Spring Semester 1997

Steve Bendt's Additional Information


Avid Soccer Player and Coach

Groups and Associations:
Honors and Awards:

Best Buy Chairman of Innovation Award Winner 2007
Best Buy Chairman of Innovation Award Winner 2011

Contact Steve for:

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