CHOP 3D Pediatrics, MyVacationhome.com, Tourlandish.com
- Greater Philadelphia Area
Steve Barsh's Overview
- Expedition Leader at CHOP 3D Pediatrics
- Advisor at Tourlandish.com
- Co-Founder at MyVacationhome.com
Steve Barsh's Summary
Steve brings together his energy with a strong skill set spanning marketing, business development, sales, technology and strategy. He loves taking an entrepreneurial approach to problem solving while focusing on sales and marketing to build great products and companies. Steve started as a software developer when he was 16, received a computer science degree from the University of Michigan, and co-founded his first company, SECA, when he was 20. He sold SECA to MCI where he stayed as a VP. He launched iGrandparents.com, ran a publicly traded Israeli software antipiracy company, was an EIR at First Round Capital and a Managing Partner at DreamIt Ventures. For three years Steve taught in the Wharton MBA program.
► Sales & Business Development
Deep experience setting business development and sales strategy, priorities, goals and then executing. Execution has included sourcing, structuring, and closing deals with senior executives across the US and Europe in verticals including consumer packaged goods, entertainment, automotive, food & beverage, retail, consumer electronics, travel, insurance, banking, and technology. Focus has been on building recurring revenue streams to bring a company from early stage to growth stage.
Strong experience in positioning to refine unique value propositions to drive strong differentiation and excellent product/market fit. Ability to zero in on the right target customer(s) and their greatest needs. Strong focus on high speed and low cost experimentation for needs discovery as well as finding new marketing channels/messages.
Very strong background in software development, IT, and technology innovation. Ability to guide complex technology projects and act as the bridge between executives, marketing, sales, and customers.
Steve Barsh's Experience
Privately Held; 1-10 employees; Leisure, Travel & Tourism industry
June 2014 – Present (3 months) Greater New York City Area
Chief Commercial Officer
Privately Held; 11-50 employees; Internet industry
March 2013 – June 2014 (1 year 4 months) Orlando, Florida Area
Steve was responsible for working with leading brands in the US and Europe to maximize product-market fit to their greatest needs, discovering new features and benefits myList could deliver to maximize end-to-end social engagement, and rapidly delivering feedback and understanding from brands to the myList software development, marketing, and client services teams.
► Drove input and expansion from over 10 distinct verticals.
► Delivered nearly two dozen Fortune 500 brands for live production trials.
► Built the go-to-market strategy including the trial to close process.
► Built an on-boarding process to grow a sales team.
myList is a social media solution for brands struggling to get a real connection to their social media users that the brand owns and controls. myList enables brands to get greater lifetime value from their social connections, drive much deeper, wider and authentic engagement, and get deep, actionable insights. Companies in the US and Europe including Campbell’s Soup, Procter & Gamble, FIAT, Disney and Philips leveraged myList to deliver Facebook-native content about their products in a highly engaging and socially acceptable way. As well, myList offers brands extremely deep demographic and psychographic insights that brands leverage for more efficient media buys and to uncover new partnership opportunities. myList, launched in late 2012 and was born from Channel Intelligence (CI), a leader in eCommerce that was acquired by Google in 2013.
Privately Held; 1-10 employees; Internet industry
September 2009 – December 2012 (3 years 4 months) Greater Philadelphia Area
Steve founded Packlate in 2009 and grew it to a multi-million dollar run rate and the largest real time global vacation rental network. Packlate provided instantly confirmed reservations on over 35,000 vacation homes in more than 40 countries. Packlate's real time network could deliver a confirmed booking on an individual vacation home in ~6 seconds. Steve's deep understanding of technology, marketing, business development, and vacation rental product enabled global travel companies to participate in the rapidly expanding $85 billion vacation rental market. Packlate was backed by Genacast, First Round Capital, First Mark, and Artists & Instigators.
Steve guided Packlate's strategic direction along with a great and passionate team of entrepreneurs. Steve worked relentlessly to ensure that Packlate consistently performed as a team on a focused set of common goals.
Steve met with clients and suppliers globally to open up new sources of supply and demand. In less than 3 years Steve helped Packlate grow supply relationships to over 200 property managers spanning 5 continents. Steve helped negotiate strategic supplier agreements as well as demand channel agreements with online travel agencies and travel wholesalers.
To achieve Packlate's goals, Steve worked closely with the software development, product, marketing, and customer service team members. Additionally, Steve had overall responsibility for Packlate's legal and financial functions.
Privately Held; 11-50 employees; Investment Banking industry
May 2008 – December 2009 (1 year 8 months) Greater Philadelphia Area
Steve was a Managing Partner in DreamIt Ventures, a pre-seed stage venture firm that provides aspiring entrepreneurs with funding, services from leading law and accounting firms, mentoring from seasoned entrepreneurs, access to capital, and a creative, rigorous environment to bring innovative business ideas to market. Steve was involved in helping DreamIt raise capital, selecting 12 teams to join from over 300 submissions, and simultaneously help build and launch 12 new companies.
Educational Institution; 501-1000 employees; Higher Education industry
November 2006 – August 2009 (2 years 10 months) Greater Philadelphia Area
Steve was a Project Faculty member at the University of Pennsylvania’s Wharton School where he taught, coached, and guided international MBA Global Consulting Practicum (GCP) teams that focused on developing actionable, US-focused go-to-market expansion strategies for companies from Israel and South Korea. The MBA's who make it through the extremely work-intensive practicum obtain hard-earned real world experience in McKinsey / Bain / BCG style strategic consulting.
Privately Held; 51-200 employees; Internet industry
August 2008 – December 2008 (5 months) San Francisco Bay Area
Working as a consultant to the founding team, helped Get Satisfaction refine the company and product positioning including alignment of value proposition with target market segments and greatest needs. Helped conduct primary research with target Fortune 500 customers on how Get Satisfaction can add the most value to their organizations. Helped refine overall marketing strategy including positioning, differentiation, messaging, PR, and branding. As well helped with strategic consulting, including business plan & sales strategy development.
Principal & Co-Owner
January 2004 – 2007 (3 years) Greater Philadelphia Area
Tristar Lighting manufactured and sold energy efficient lighting products for commercial and industrial lighting retrofits. Tristar Lighting’s products are installed throughout the U.S. in top military locations, commercial and industrial buildings, federal & municipal government facilities, universities, K-12 schools, and a wide range of other market verticals.
1999 – 2001 (2 years) Greater Philadelphia Area
Steve led an Internet company focusing on the baby boomer space -- iGrandparents.com. In less than a year, iGrandparents became the largest and fastest growing website focused exclusively on baby boomers. At iGrandparents Steve raised over $6 million in financing and grew revenue at 25% per quarter while increasing operating expenses only 12% per quarter.
1998 – 1999 (1 year) Tel Aviv, Israel
TTR designed and marketed digital anti-piracy products. Steve led the filing of a follow-on SB2 offering resulting in a 10 day SEC no-review approval. He was responsible for focusing the organizations mission and positioning and driving those components through all facets of the business. At the same time, Steve focused corporate resources on newly identified beachhead markets. Within these beachheads, Steve worked with key strategic prospects and clients in the US and Europe. As well, he re-aligned the staff and organization-wide roles and responsibilities. Finally, he overhauled the sales organization including recruiting a VP Sales, reformulating sales commissions, and implementing reliable forecasting procedures.
Public Company; 10,001+ employees; VZ; Information Technology and Services industry
1996 – 1998 (2 years) Toronto, Canada Area
MCIs Online Knowledge Group (OKG) developed, sold, and supported industry leading software tools that enabled information technology (IT) organizations to manage and deliver complex software projects more quickly. Steve was asked to lead the OKG after MCI acquired SECA, Steve's first company which was merged into the OKG. During his first full year, he produced the first profitable year in the OKGs 6-year history by growing revenue to $10 million while reducing expenses 22%. He led a team of 90 people spanning the US, Canada, Mexico, and the UK. Steve focused the mission and vision of the organization while transforming the OKG into a marketing-focused software company. During his tenure, the OKG conducted new business with clients including AAA, ABN Amro, AT&T, Bank of Russia, CAC (Japan), Canada Post, CSC, Dow Brands, Great West Life, INTESA (Venezuela), Samsung Data Systems, TelMex, and the Treasury Board of Canada.
1987 – 1996 (9 years) Greater Philadelphia Area
Steve started SECA while in his senior year at the University of Michigan. He led the growth of SECA from an IT consulting firm into a dominating player in the process / project management software tools market. Steve led SECA to 8 straight years of increasing revenues and profits with a 60% CAGR. SECA achieved greater than an 8x run-rate multiple (more than 3 times the median average at that time) through the acquisition of SECA by MCI. Steve also was responsible for securing strategic client funding for new product development. Steve presented extensively in North America, Europe, South America, and Asia and briefed industry analysts. SECA clients included Abbott Labs, Bank of Montreal, Chemical Bank, Johnson & Johnson, JP Morgan, Marsh & McLennan, National Institutes of Health, State Farm Insurance Companies, Thomson Consumer Electronics, US HealthCare, and the US State Department.
Project Manager and Software Developer
1984 – 1987 (3 years) Ann Arbor, Michigan
While attending the University of Michigan, Steve worked at ERIM developing software to analyze and study synthetic aperture radar (SAR) for both aircraft and space-based platforms. At that time, Steve was the youngest ERIM employee to receive a secret level security clearance. As well, he participated in field operations and flight missions.
Steve Barsh's Honors and Awards
Enterepreneur of the Year FinalistErnst & Young
Steve Barsh's Volunteer Experience & Causes
The Stop ALD Foundation
May 2000 – present (14 years 4 months)
The Stop ALD Foundation uses an entrepreneurial approach and techniques to seek out and develop promising therapies to prevent, diagnose, and cure adrenoleukodystrophy (ALD). The Stop ALD Foundation does this by identifying and filling gaps in the medical development process and defining and delivering the resources to transform ideas into projects and projects into therapies.
ALD is a deadly disease that is often not diagnosed in a timely manner that would allow for a chance at successful treatment. Many children die or become mentally and physically disabled due to complications related to both the course of the disease and the nature of the therapy. ALD was the disease highlighted in the film "Lorenzo's Oil."
Steve Barsh's Languages
English(Native or bilingual proficiency)
Steve Barsh's Skills & Expertise
- Business Strategy
- Business Development
- Venture Capital
- Marketing Strategy
- Strategic Partnerships
- Product Management
- Product Marketing
- Product Development
- Online Advertising
- Angel Investing
- Mergers & Acquisitions
- Strategic Planning
- Software Development
- Business Planning
- Corporate Development
- Project Management
- Executive Management
- New Business Development
- Internet Strategy
- Online Travel
- Management Consulting
- Product Innovation
- Contract Negotiation
- Public Relations
- Cross-functional Team Leadership
- Public Speaking
- Go-to-market Strategy
- Social Media
- Strategic Sales
- Global Business Development
- Software Engineering
- Cpr Certified
- First Aid
- Online Marketing
- Mobile Devices
Steve Barsh's Projects
- December 2010 to December 2012
Integration of new product into Travel Holdings' technical and sales infrastructure. Assisted in the global marketing and distribution of the product among Travel Holdings clients.
- June 2012 to December 2012
Much like checking in for a flight or a cruise, OnlineFrontDesk.com is a platform created to centralize retrieval of check in instructions and destination specific inquiries post-reservation. OnlineFrontDesk.com coordinates the flow of information between guests, travel agents, property managers and vacation homeowners to ensure a smooth guest arrival for a vacation home booking.
Steve Barsh's Education
Steve Barsh's Additional Information
Business: Building great teams, building great companies, tech, venture capital investing, strategy, biotech. Personal: Spending time with my family and kids, traveling, flying (IFR rated pilot), snow skiing, hiking, scuba diving.
- Groups and Associations:
GCP, Philly Startup Leaders
- Honors and Awards:
Asked to testify multiple times before the US Senate on the topics of stem cell technology and cord blood transplantation.
Contact Steve for:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch