
Manager of Online Communications and Digital Media, Warner/Chappell Music
Greater Los Angeles Area

Manager of Online Communications and Digital Media, Warner/Chappell Music
Greater Los Angeles Area
Strategist, consultant, and specialist in the social media and new marketing space with over ten years of experience in corporate and non-profit website management and production. Advise on content/editorial strategies as well as strategic partnerships and new marketing for top music publishing and licensing firms and online music promotion companies.
I'm a connector and consultant in the social media and new marketing space with a decade of experience in corporate and non-profit website management and production. I am committed to community, quality, integrity, data portability, and user experience.
Have a Master's Degree in Online Journalism from USC's Annenberg School for Communication and volunteer as News Editor for one of the most popular city blogs in the world with an average of 2 million page views per month.
(Public Company; Online Media industry)
August 2007 — Present (1 year)
I coordinate online strategies and manage social media and digital assets for Warner/Chappell Music, Inc, the publishing arm of Warner Music Group.
(Privately Held; 51-200 employees; Online Media industry)
December 2006 — Present (1 year 8 months)
Wrote 100+ posts / articles regarding Web 2.0, media analysis, news and events, politics, and technology for Los Angeles' top hyperlocal blog. http://laist.com/authors.php?author=la_andy
(Sole Proprietorship; Myself Only; Online Media industry)
September 1999 — Present (8 years 11 months)
(Non-Profit; 11-50 employees; Online Media industry)
August 2005 — August 2007 (2 years 1 month)
Our blog: http://uscpublicdiplomacy.com/blog
Public Diplomacy Press & Blog Review: http://uscpublicdiplomacy/com/pdpr
home page: http://uscpublicdiplomacy.com
(Public Company; 10,001 or more employees; YHOO; Online Media industry)
February 2006 — August 2007 (1 year 7 months)
Part-time contract content producer / editor for AT&T/Yahoo! and My Yahoo! "Today" modules.
(Public Company; 201-500 employees; Newspapers industry)
May 2007 — July 2007 (3 months)
produced audio and video podcasts; multimedia packages and maps/mashups for MercuryNews.com during a 10-week, paid summer internship.
(Non-Profit; Online Media industry)
April 2007 — April 2007 (1 month)
Blogged and conducted video interviews for the Knight Foundation's conference on Covering Politics and Technology.
http://www.knightnewmediacenter.org/covering_politics/
(Educational Institution; 11-50 employees; Online Media industry)
August 2005 — January 2007 (1 year 6 months)
http://annenbergradio.org
(Non-Profit; 11-50 employees; Online Media industry)
January 2006 — June 2006 (6 months)
http://immigrationoutpost.com
(Non-Profit; 11-50 employees; Music industry)
September 1999 — September 2000 (1 year 1 month)
Revamped e-commerce capabilites, expanded digital archives of over 3,000 recordings, web development and streaming audio/video integration, met with eMusic, Sirius and XM radio execs
(Online Media industry)
1997 — 1999 (2 years)
m.a., Online Journalism, 2005 — 2007
M.A., Online Journalism, 2005 — 2007
* Awarded 2nd place, USC Webfest 2007, for Academic Web site (http://smallprint.netzoo.net)
* Presented on "multimedia tools" at 2007 Education Writers Conference
* Produced http://exposingexpo.com
BA, English, 1993 — 1997
Hollywood Hill, Society of Professional Journalists (SPJ), EFF, BarCampLA, SXSW, CommunityNext