
CEO at WeArePhotographers.com
San Francisco Bay Area

CEO at WeArePhotographers.com
San Francisco Bay Area
SENIOR OPERATING EXECUTIVE
CEO / VP and General Manager / Sales and Marketing Executive
Start-up Entrepreneurial Ventures / Turnarounds / High-growth Companies / Fortune 500
Systems, Software and Services Business Models / US & International Markets / Top 10 MBA
Email: steveterlizzi at yahoo dot com
• Full P&L and Budget Responsibility
• Revenue Growth and Profit Improvement
• Executive Sales, Marketing and Business Development
• Strategic Planning and Change Leadership
• Mergers and Acquisitions, Due Diligence and Integration
• Value-added Product Roadmaps
• Multi-site Global Operations Management
• Executive Recruitment, Development and Promotion
• Supply Chain Optimization
• Risk and Crisis Management
(Internet industry)
2008 — Present (1 year )
WeArePhotographers.com has been designed by photographers for photographers to help “Elevate Your Talent”. We will have monthly contests in many different categories with significant prizes, judged by experienced professional photographers; a wide range of educational tools and extensive social network where you will interact with and learn from your peers.
Our professional Council of Photographers includes a Pulitzer Prize Photography judge, several Pulitzer Prize photo contest winners, several university professors teaching photography, and a former photography editor of National Geographic magazine. To help you further improve your photography WaP offers a monthly “Photo Gauntlet™” where a selected photograph will have an on-line review by a professional photographer from our Council of Photographers.
We use our philosophy of “The Scene, The Shot and The Shop: A Holistic View of Photography” to evaluate and improve the photographs.
www.wearephotographers.com
http://twitter.com/wearephotogs
(Public Company; 1001-5000 employees; ADPT; Computer Hardware industry)
2006 — 2008 (2 years )
Recruited by CEO to develop a new strategic and annual operating plan with full matrix P&L responsibility for the $27M business unit with approximately 130 worldwide employees.
Revived a dying business unit and brand, cleaned up inefficient operations and poor business execution, and completely rebuilt the worldwide sales and marketing organization to reinvigorate a failing go-to-market and provide a channel for future product acquisitions.
Sold the division to Overland Storage in 2008.
(Privately Held; Computer Software industry)
2004 — 2006 (2 years )
Recruited by CEO to build and manage the activities of a new global marketing organization consisting of 13 people for $40M+ data protection software company. Executed “Our Customer Knows Us Best” press campaign, leading to winning SNW’s “Best Practices in Storage Reliability and Data Recovery” award 2x in one year.
Recommended and executed the acquisition and integration of Storactive, providing critical Continuous Data Protection (CDP) technology. Repositioned the company into high-growth markets of replication and archiving segments, leading to an additional $22M injection in expansion capital.
(Privately Held; Computer Networking industry)
2003 — 2004 (1 year )
Recruited by CEO to launch industry-first enterprise-class network storage controller, including initial product rollout, lead generation campaigns, customer case studies and product evaluations, resulting in almost 1,000 leads within four months and a 100% hit rate for analyst references for the launch.
Completed market requirements document, application use cases and target customer profiles for 2nd generation product line, resulting in a new product roadmap including comprehensive feature and release schedule negotiations. Also, led a tiger team to develop and release in only 60 days the Candera ATA appliance, a derivative product of the network storage controller. Technology and IP was acquired in late 2004.
(Computer Hardware industry)
2001 — 2003 (2 years )
Successfully launched pre-revenue company and positioned technology as a next-generation NAS solution, generating more than 60 exposures in first 12 months and resulting in Network World’s endorsement as “Top 10 Startup to Watch”. Completely redesigned Z-force’s corporate identity.
Developed multi-year strategy and operating plan as key member of venture financing activities, resulting in an additional investment, return to stealth mode and re-emergence as Attune Systems, which was later acquired by F5 Networks.
(Public Company; Computer Hardware industry)
2000 — 2001 (1 year )
Managed Symmetrix product business, accounting for a $5+ billion annual revenue stream. Recruited and managed a six-person department. Led a cross-functional team to develop EMC's corporate strategy to compete against Veritas.
Managed EMC’s first four-continent Symmetrix product announcement, including 5 separate venues with more than 800+ attendees, simultaneous training of EMC’s 4000+ salesforce and introduction of “Where Information Lives” corporate positioning, resulting in over 40% of that quarter’s revenue from the new products.
(Public Company; 10,001 or more employees; EMC; Information Technology and Services industry)
1993 — 2000 (7 years )
Established EMC Japan K.K. in 1994 as key member of the initial 5-person management team. Managed major issues with EMC Corporate as only non-Japanese manager during which Japan sales grew 420% in four years.
Drove and executed 40 major sales and marketing programs over an 18-month period, including three Enterprise Storage seminars with over 950 attendees and a joint 11 Terabyte data warehouse exhibition with NCR Japan. Established a joint marketing relationship between EMC, Oracle Japan and SAP Japan.
(Computer Hardware industry)
1992 — 1993 (1 year )
Achieved 100.2% of 1994 Epoch software sales quota (113.8% in 1993), tripling the installed base. Increased Asia-Pacific's share of Epoch division’s annual unit sales to 21%. Launched new UNIX backup product, generating 25% of annual revenue within 2 years.
(Computer Hardware industry)
1990 — 1992 (2 years )
Managed the largest revenue-generating line of automated testers (over $50 million in sales). Defined and launched 4 software releases, providing an additional $6 million in sales.
(Public Company; Computer Hardware industry)
1986 — 1988 (2 years )
Designed and implemented several trade shows (200+ qualified leads). Successfully introduced an object-oriented software compiler for a $35+ million product line.
MBA , 1988 — 1990
Edward Tuck Scholar
BSEE , 1982 — 1986
Graduated with Honor.
Photography, Cycling, Cooking, Wine, Geopolitics, Japan