Business Development, Marketing and Brand Art Director at Starcom Worldwide / Starcom MediaVest Group
Greater Chicago Area
- Current
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- Business Development, Marketing and Brand Art Director at Starcom Worldwide / Starcom MediaVest Group
- Past
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- Advertising, Marketing, Digital Consultant / Founder at Silver Inc.
- National Brand Awarness / Ecomm Marketing Consultant at Grant Thornton
- Assistant Purchasing Manager at Gilbane Building Company
- Managing Editor at Mygamer.com (Shock 3D LLC)
- Web Editor at The Daily Illini
- Copy Editor at The Daily Illini
- Graphics Editor at The Daily Illini
- Information Technology Intern at Glibane Building Company
- Senior Editor at Mygamer.com (Shock 3D LLC)
- Writer/Database Manager at Mygamer.com (Shock 3D L.L.C.)
- Education
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- University of Illinois at Urbana-Champaign
- Connections
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93
connections
- Industry
- Marketing and Advertising
- Websites
Sterling Sanders’s Summary
My digital history, wide skill range, chameleon adaptability, extensive knowledge, and proven capacity to grow a company’s assets are a cut above the rest. I’m natural creature of the digital age, being on the bleeding edge of digital media and marketing is where my passions lie.
Sterling Sanders’s Specialties:
• Programming: XHTML, HTML, XML, CSS, JavaScript, DOM, Ajax, jQuery, ActionScript, RSS, ASP, PHP, MySQL, Visual Basic.
• Design: Adobe Photoshop, Illustrator, InDesign, InCopy, Acrobat Pro; Quark XPress, Brand Manager.
• Web Development: Macromedia Flash, Director, Fireworks, Studio, Dreamweaver, Freehand; Adobe Golive.
• Interactive Production: W3C best practices; website analytics; Mambo, Joomla!, Drupal; Wordpress, MoveableType; Django, Ruby on Rails; APIs, Podcasting, Screencasting.
Sterling Sanders’s Experience
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Business Development, Marketing and Brand Art Director
Starcom Worldwide / Starcom MediaVest Group
(Public Company; Marketing and Advertising industry)
October 2009 — Present (2 months)
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Advertising, Marketing, Digital Consultant / Founder
Silver Inc.
(Marketing and Advertising industry)
September 2005 — October 2009 (4 years 2 months)
• Consult, contract and freelance in advertising, brand promotion/strategy/awareness, project management, digital marketing, interactive media, graphic design, web design, art direction, copywriting and editing.
• Create functional, engaging and content driven marketing plans and designs.
• Analyze interactive market trends, traffic, data and prepare production planning.
• Aid and engage in cost estimation, pitch, presentation and price negotiation.
• Conceptualize, illustrate and design product brand identity, digital presence, promotional materials, packaging, direct mail, product displays, print ads, web ads. -
National Brand Awarness / Ecomm Marketing Consultant
Grant Thornton
(Partnership; Accounting industry)
August 2007 — January 2009 (1 year 6 months)
• Aided US implementation of worldwide brand redesign, awareness and training.
• Streamlined national design and marketing processes for greater efficiency and consistency.
• Developed communication solutions and marketing campaigns, in accordance with brand identity, to overcome business challenges and accomplish management goals in print and digital mediums.
• Orchestrated projects, leading them from concept to completion. Communicated with all levels of staff; coordinated successful and efficient completion on budget; evaluated post-project results.
• Created and designed new marketing / promotional materials, graphic elements, editorial images and icons.
• Updated, designed and analyzed internal and external digital marketing for brand presence and impact.
• Reviewed materials for brand compliance.
• Generated templates and training for local office marketers. -
Assistant Purchasing Manager
Gilbane Building Company
(Privately Held; Construction industry)
August 2006 — January 2007 (6 months)
• Implemented an online construction contractor bidding application (iBidPro), migrating a hardcopy qualification process to comprehensive, online, digital databases.
• Executed and streamlined pre-bid contractor qualifications; inspected credentials for approval.
• Facilitated internal, external and joint-venture: vendor, contractor, sub-contractor and supplier relations.
• Released bid packages, supplements and construction drawings to qualified bidders. -
Managing Editor
Mygamer.com (Shock 3D LLC)
(Online Media industry)
September 2001 — May 2006 (4 years 9 months)
• Managed an online staff of 67 in full website operation: set and enforced editing and publication deadlines; provided concept to completion, performance-oriented project management; hired and evaluated staff.
• Directed as editorial chief, PR and advertising representative in daily business and at global trade shows.
• Conducted advertising and content exclusivity negotiations with game publishers, developers and retailers.
• Created and analyzed marketing campaigns with: CRM, SEO, SEM, CTR, ROI, CPI, CPM, CPC, CPL, PPC.
• Moderated and tripled content coverage to grow online community, commentary and site loyalty.
• Generated large scale advertising revenue growth; increased market readership to 700k+ uniques a month.
• Set visual and interaction design, front-end functionality, usability, accessibility and information architecture.
• Developed and published website graphics, design, writing and editing.
• Promoted from previous position after August 2001. -
Web Editor
The Daily Illini
(Non-Profit; 51-200 employees; Newspapers industry)
October 2003 — December 2004 (1 year 3 months)
• Developed web graphics and design. Posted daily news, sports, opinions and features to DailyIllini.com
• Prepared all content for the website including: text, images, site architecture and multimedia. -
Copy Editor
The Daily Illini
(Non-Profit; 51-200 employees; Newspapers industry)
January 2004 — May 2004 (5 months)
• Edited articles for spelling, grammar, typographical, consistency, factual and logic errors.
• Ensured accuracy and completeness while preparing articles for typesetting.
• Wrote headlines, designed newspages, changed copy to make stories better organized and more compelling -
Graphics Editor
The Daily Illini
(Non-Profit; 51-200 employees; Newspapers industry)
June 2003 — August 2003 (3 months)
• Aided a redesign of the newspaper format from tabloid to broadsheet.
• Set newspaper layouts and designs and created front-page information graphics relevant to news articles -
Information Technology Intern
Glibane Building Company
(Privately Held; 1001-5000 employees; Information Technology and Services industry)
May 2001 — August 2001 (4 months)
• Used database programming to develop new ways of tracking electronics for inventory.
• Created two intranet webpages for the Midwest region of Glibane Building Company and At&t SBC Services. -
Senior Editor
Mygamer.com (Shock 3D LLC)
(Online Media industry)
July 2000 — August 2001 (1 year 2 months)
• Generated new public relations and business contacts to gain industry support; created a new brand identity.
• Launched three successful site redesigns; managed all digital assets and database servers.
• Wrote, edited and posted video game reviews, previews, features and editorials.
• Promoted from previous position after June 2000. -
Writer/Database Manager
Mygamer.com (Shock 3D L.L.C.)
(Privately Held; 51-200 employees; Online Media industry)
November 1998 — June 2000 (1 year 8 months)
• Wrote video game reviews, previews and features.
• Maintained a 20GB database used for download, review and pictorial access.
Sterling Sanders’s Education
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University of Illinois at Urbana-Champaign
News-Editorial Journalism , Journalism, Business Administration, Political Science , 2000 — 2005
- Activities and Societies:
- Dean’s List: 2000-2001, 2003-2004, 2004-2005; Phi Beta Kappa Honor Society; Pi Sigma Alpha, Gamma Mu Chapter: Political Science Honorary Society; Triangle Engineering Fraternity, Alpha Chapter: Member, Social Chair, PR Chair, Pledge Educator; Society of Professional Journalists: Member; Hip Hop Club: Member, Vice President, Designer, Organizer, Promotion Director, Performer; USTA (United States Tennis Association): Member; Hip Hop Disc Jockey
Additional Information
Sterling Sanders’s Websites:
Sterling Sanders’s Interests:
Pencil and Ink Art, Photography, Graphic Design, Music Production, Film Production, 3D Animation
Sterling Sanders’s Groups:
Starcom IP, Starcom MediaVest Group, Denuo, Arc Worldwide & Leo Burnett, Leo Burnett
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Starcom -
Triangle Fraternity -
Fighting Illini Alumni -
University of Illinois at Urbana-Champaign Alumni Group -
Graphic Design -
Graphic Design Professional Group -
Leo Burnett / ARC Worldwide -
Digital at Leo Burnett / ARC Worldwide -
Graphic Designers Professional Group: Chicago Chapter
Sterling Sanders’s Honors:
Dean’s List: 2000-2001, 2003-2004, 2004-2005; Phi Beta Kappa Honor Society; Pi Sigma Alpha, Gamma Mu Chapter: Political Science Honorary Society; Triangle Engineering Fraternity, Alpha Chapter: Member, Social Chair, PR Chair, Pledge Educator; Society of Professional Journalists: Member; Hip Hop Club: Member, Vice President, Designer, Organizer, Promotion Director, Performer; USTA (United States Tennis Association): Member; Hip Hop Disc Jockey
Sterling Sanders’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
