
Web Developer & Search Marketing Analyst
Raleigh-Durham, North Carolina Area

Web Developer & Search Marketing Analyst
Raleigh-Durham, North Carolina Area
PHP/MySQL web developer and online marketing analyst with experience in SEO and search marketing
WEB DEVELOPMENT
PHP, MySQL, XHTML, CSS, JavaScript, jQuery, AJAX, Drupal, Wordpress
SEARCH MARKETING
Google AdWords, Yahoo Search Marketing, MSN adCenter, Media Buys, Lead Generation, Marketing Analysis
SEARCH ENGINE OPTIMIZATION
Visibility Analysis, Keyword Research, Code Optimization, Link Building, Google Technologies (Analytics, Sitemaps, Webmaster Tools), Online Reputation Management
WRITING
Blogging, Copywriting
(Internet industry)
May 2008 — Present (1 year 7 months)
Installed, customized, and maintained WordPress websites for clients; consulted on marketing, blogging, and SEO strategy; performed regular backups of site databases and file systems; liaised between clients and their web hosting providers
(Privately Held; Marketing and Advertising industry)
November 2007 — Present (2 years 1 month)
Deployed client websites using open source content management systems, especially Wordpress; programmed custom functionality using PHP, MySQL, JavaScript, and jQuery; encoded templates from provided design files using cross-browser compatible XHTML and advanced CSS; performed online reputation reporting and analysis; established and administered online security standards for the company
(Privately Held; Insurance industry)
March 2007 — October 2008 (1 year 8 months)
Managed online advertising to generate leads; optimized lead generation websites for organic search performance; increased PPC lead generation; constructed and actively managed PPC campaigns in Google AdWords, Yahoo Search Marketing, and MSN adCenter; reported online lead generation metrics; programmed custom reporting and lead processing utilities; composed sales copy for lead generation websites and emails; performed competitive intelligence analysis
(Internet industry)
May 2007 — December 2007 (8 months)
For a full list of articles, please see my Writing Portfolio above.
(Marketing and Advertising industry)
May 2006 — January 2007 (9 months)
Provided a professional perspective on breaking industry news; debated established search marketing practices; reviewed new tools for search engine optimization; theorized on future developments that could impact the industry; for a full list of articles, please see my Writing Portfolio above
(Public Company; 11-50 employees; Marketing and Advertising industry)
December 2005 — January 2007 (1 year 2 months)
Analyzed client websites for compliance with search marketing best practices; optimized web pages for search engine visibility and keyword relevance; increased client link popularity through online directory submissions and article distributions; advised clients on SEO recommendations and blog installation
(Privately Held; 51-200 employees; Internet industry)
May 2005 — October 2005 (6 months)
Drove demand to company profit centers using search engine optimization methods; managed pay per click campaigns in Google AdWords and Yahoo! Search Marketing; monitored and analyzed performance of optimizations
(Privately Held; 51-200 employees; Internet industry)
January 2005 — May 2005 (5 months)
Designed, developed, and maintained websites and dynamic web-based applications to meet client as well as internal needs
(Educational Institution; 51-200 employees; Facilities Services industry)
January 2002 — August 2004 (2 years 8 months)
Redesigned the existing website to maximize organization, usability, and ease of maintenance; developed an object-oriented framework for efficiency and extensibility
Bachelor of Arts , Psychology , 2001 — 2004
Minor in Computer Science; completed degree in less than four years
First Place in the NAA Marketing Campaign Contest, June 2008
Runner Up (13th Place) in the WordTracker SEO Workshop Contest, December 2006
Second Place in MSI Office Costume Party, October 2006
Employee of the Week, February 2005
Works Like a Dog Award, December 2003