Stephen Liguori

Stephen Liguori

Chairman | CEO | Helping companies identify new sources for growth by accelerating innovation.

Greater New York City Area
Executive Office

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Stephen Liguori's Overview

  • Executive Director - Global Innovation and New Models at GE
  • Executive Director Global Marketing GE at General Electric
  • CMO GE Money America's, CEO GE Money Services at GE
  • CMO Global Wealth Management at Morgan Stanley
  • Business Head Citibanking North America at Citigroup
  • President and CEO at Mothers Cake and Cookies
  • VP Marketing Frito Lay and Area VP at PepsiCo
  • Vice President Marketing at Kraft Foods

500+ connections


Stephen Liguori's Summary


Ask Steve Liguori how innovation can work in today’s organization, and he’ll tell you to get everyone involved. It’s part of “horizontal strategic thinking” principles Steve espouses as Founder and CEO of Liguori Innovation. Steve helps organizations identify and create new sources of growth for both existing lines of business and potential new categories. In large measure, he applies start-up principles that stress leadership, speed and improved customer outcomes in complex organizations.


Steve acts as an “Innovation Accelerator” says Beth Comstock, CMO of General Electric, “if you’re looking for leadership and action to accelerate innovation in your firm, Steve is your ‘go to’ expert. He helped advance GE’s critical initiatives over the past decade and his passion for Innovation is infectious.” As GE’s Executive Director of Global Innovation, Steve was instrumental in major efforts that helped transform and re-invigorate GE’s organic growth and speed-to-market with measureable results.


Steve brings thought leadership and in-market successes in categories as diverse as consumer packaged goods, heavy industry, financial services, software and healthcare. This broad range of industry sector experience enables Steve to “hit the ground running” to assess an organization’s challenges and surface opportunities not seen before.

Steve is currently an adjunct Professor at Columbia Business School, and serves as Global Chairman of the Business Marketing Association – the world's largest organization of business-to-business professionals. Steve’s distinctions include Marketer of the Year, Harvard Business Review author, Chairmans’ Award winner at both Citigroup and GE, and launching the Super Bowl halftime show with none other than Michael Jackson.

Stephen Liguori's Experience

Global Chairman

Business Marketing Association (BMA)

2014Present (less than a year) Greater New York City Area

Business Marketing Association represents a lifetime of expertise in business-to-business marketing and communications. For more than 90 years, BMA has been the pre-eminent service organization for professionals in this vital industry. As market realities so often prove, no one stays in business that long without continually meeting their customers' needs.

Founder and CEO

Liguori Innovation

2014Present (less than a year) Greater New York City Area

Innovation Acceleration | New Business Models | New Products and Services

Liguori Innovation is an agile strategy consulting firm for organizations seeking growth through innovation. The firm serves as a change agent for all size companies, from large B2B organizations to small start-ups. Through propretary innovation development processes, the firm helps client organizations uncover hidden patterns and pioneer alternative strategies and techniques that can result in "first mover" positions within specific industries and product categories.

Educational Institution; 1001-5000 employees; Higher Education industry

2014Present (less than a year) New York, NY

Teaches courses in business innovation.

Executive Director - Global Innovation and New Models


Public Company; 10,001+ employees; GE; Oil & Energy industry

June 20122014 (2 years) Fairfield, CT

Led GE’s marketing and technical team’s efforts to build break-through customer offerings, especially in advanced services, software, and analytics. Connect activities across GE’s vast portfolio with our new Software and Services Councils, Imagination Breakthroughs and Innovation Accelerators. Charged with establishing strong relationships with outside experts and communities specializing in cutting edge global innovation activities. The goal is to quickly leverage all these capabilities to support innovative service and app launches that clearly position GE as the leader in the exciting new “Industrial Internet “space.

Executive Director Global Marketing GE

General Electric

Public Company; 10,001+ employees; GE; Electrical/Electronic Manufacturing industry

2008July 2012 (4 years)

CMO GE Money America's, CEO GE Money Services


Public Company; 10,001+ employees; GE; Electrical/Electronic Manufacturing industry

20052008 (3 years)

CMO Global Wealth Management

Morgan Stanley

Public Company; 10,001+ employees; MS; Financial Services industry

20012005 (4 years)

Business Head Citibanking North America


Public Company; 10,001+ employees; C; Financial Services industry

19972001 (4 years)

President and CEO

Mothers Cake and Cookies

19961997 (1 year)

VP Marketing Frito Lay and Area VP


Public Company; 10,001+ employees; PEP; Food & Beverages industry

19911996 (5 years)

Vice President Marketing

Kraft Foods

Public Company; 10,001+ employees; MDLZ; Food Production industry

19771991 (14 years)

Stephen Liguori's Skills & Expertise

  1. Marketing Strategy
  2. Marketing
  3. Leadership
  4. Strategy
  5. Competitive Analysis
  6. Strategic Partnerships
  7. Cross-functional Team Leadership
  8. Product Management
  9. Marketing Management
  10. Business Strategy
  11. Start-ups
  12. Strategic Planning
  13. Product Marketing
  14. Pricing
  15. Marketing Communications
  16. Business Development
  17. New Business Development
  18. Analytics
  19. Marketing Research
  20. B2B
  21. Segmentation
  22. Digital Marketing
  23. Sales Management
  24. Management
  25. Executive Management
  26. Business Planning
  27. Customer Insight
  28. Innovation
  29. Open Innovation
  30. Innovation Management
  31. Product Innovation
  32. 3D Printing
  33. Big Data
  34. Disruption
  35. Innovation Development
  36. Strategic Communications
  37. Management Consulting
  38. Enterprise Software
  39. Thought Leadership

View All (39) Skills View Fewer Skills

Stephen Liguori's Volunteer Experience & Causes

  • Volunteer Experience

    • Board Member 1999-2012

      Junior Achievement of New York
      • Education
      1999 2012 (13 years)

Stephen Liguori's Education

University of Southern California - Marshall School of Business

MBA, Marketing and Management


Cornell University

Bachelor of Science (B.S.)


Contact Stephen for:

  • expertise requests
  • reference requests
  • getting back in touch

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