
Design Technical Lead at The AA
Reading, United Kingdom

Design Technical Lead at The AA
Reading, United Kingdom
As a professional designer, I seek to:
Work within a collaborative, tightly knit, and dedicated design team.
Create useful, usable, and desirable designs that satisfy the goals of the people who interact with them as well as those of the organisation that produces them.
Contribute to the development of products and services that aim to make things easier for people, even if only in small, subtle, or indirect ways.
I'm a tireless advocate for the user, have a fearless attitude to technology and take great pride in doing my work well.
(Design industry)
October 1996 — Present (12 years 3 months)
Responsible for user experience design, accessibility, technical standards and guidelines of the theAA.com.
(Design industry)
June 1994 — October 1996 (2 years 5 months)
Design of Penguin Books "The Magic World of Beatrix Potter" and other multimedia CD-ROMs.
(Design industry)
May 1993 — August 1993 (4 months)
Design of "own brand" products and packaging for the retailers Dixons and Currys.
BSc, Industrial Design, 1990 — 1994
FdA, Engineering, 1989 — 1990