
Bus. Dev Executive at Navsoft and Onlline Market Strategist
Greater New York City Area

Bus. Dev Executive at Navsoft and Onlline Market Strategist
Greater New York City Area
(Information Technology and Services industry)
July 2009 — Present (5 months)
Navsoft provides innovative and high quality web and mobile application/product development services. We have a wide range of domain expertise - including iPhone, SaaS and social networking. All at very competitive rates.
(Privately Held; Marketing and Advertising industry)
May 2009 — Present (7 months)
Providing Marketing and Business Development - and Corp to Service Provider Match Making (Reselling) - for Offshore Service company's looking to expand or enhance their profitability in the US & Canada.
Our objective is to help your company to attain branding and reputation awareness in North America - provide marketing services... which then lead to real sales. We believe that outsourcing key services can help companies to be competitive, especially in this challenging economy.
We work with Legal Processing (LPO), Business Processing (backoffice - BPO), Medical Services and IT/Development offshore companies.
(Public Company; Real Estate industry)
January 2000 — Present (9 years 11 months)
Real Estate realtor - North NJ (morris county, randolph, morristown, parsippany, hanover... and more). Part of the highly ranked Marlene Ginsberg team. http://www.morris-county-realestate.com
(Privately Held; Information Technology and Services industry)
March 2007 — April 2009 (2 years 2 months)
Established the North American operation for this “Rich Internet Application” offshore/outsource product development company; specializing in Web 2.0/Rich Internet and Mobile Application and Enterprise Content Management business solutions. Responsible for all marketing activities in North America, delivering over $1.75MM in sales revenue.
• Established new revenue of $1MM in the first year, and maintaining sales growth in the recession challenged second year.
• Provided strategic and scope development to entrepreneurs and mid-sized business through solution selling.
• Introduced the Web Spiders brand through On/Offline Advertising, , Social Networking, Public Relations and Trade Shows
Technologies include Interwoven, Ektron, Open Source Content Mgmt (Joomla/Drupal), Adobe Flex & Air and Microsoft Silver light, along with a new Rich Mobile Application practice.
(Marketing and Advertising industry)
January 2002 — March 2006 (4 years 3 months)
Deliver innovative and strategic solutions for this rapidly growing interactive online marketing company with direct impact on bottom line results and client ROI. The dynamic interactive online market requires fast-paced, creative and cost-effective innovations to drive qualified traffic and buyers to DigitalGrit’s Fortune 1000 client’s Internet assets.
* Channel Development: Created the Affiliate Marketing Management channel strategy and service offering, delivering over $500K in revenue to Bidz.com within 5 months of implementation. Provided consultative selling support for the Business Development team for acquiring additional merchants to the DigitalGrit affiliate network. In addition, created a eBay Storefront service offering for Sony Style.
* Internet Development: Manage web development for clients with responsibility for up to six programmers and client-facing accountability at a business value of over $850K. Applications included client facing B2B Payroll systems, sales support tools, and highly effective landing pages to support search engine marketing programs.
* eCommerce & Lead Generation: Provided technology and strategic support for eCommerce and Lead Generation programs (B2B & B2C), focusing on optimized landing pages, metric analysis, usability and efficient shopping cart/lead submission processes, often increasing ROI 15%-25% over existing programs
* Specialized Team Leadership: Organized and managed two high exposure special project teams deployed at Avaya’ site that delivered over $550K to the business and resulted in additional contract extensions and add-on business worth over $350K:
(Public Company; ADP; Information Services industry)
January 1993 — May 2001 (8 years 5 months)
Created and managed innovative and strategic technology eBusiness solutions and innovative channel marketing campaigns - as well as designed process enhancements that increased sales penetration within the small business marketplace. Introduced and implemented business solutions by establishing effective relationships/partnerships with stakeholders and communicating with all levels of management, end-users and development teams:
• Strategic eBusiness: Designed and managed the deployment of three generations of ADP’s B2B eCommerce Internet platform for small business payroll solutions resulting in over $6MM in annual sales. Accountable for team development, requirements and planning phases, development oversight and management reporting.
• Affinity Partner Integration: Provided the seamless co-branded integration strategy between ADP’s eCommerce platform and affinity partners’ web assets such as American Express, Staples, Gateway Computer, and CitiGroup’s Smith Barney and other high visibility corporations, for payroll cross-selling opportunities. Online affinity relationships contributed to the eBusiness $6MM in annual sales for this internet selling strategy.
• Channel Marketing: Played key roles in the strategy, design and implementation of innovative channel marketing programs including:
-Partner Perspective - akin to affiliate marketing,
-Client Outreach - designed to stem client defections and solicit referrals
-Solution Selling - deverloped to increase sales effectiveness leveraging industry and company data intelligence
-Client Connections - a rewards based program to provide a fun and exciting motivation to the sale staff.
• Data Mining and Modeling: Managed a comprehensive data-mining and modeling study of the marketplace and client base and then helped lead the develop and roll-out a specialized strategic sales and marketing programs targeting the "best of the best" prospects, delivering over $6.5MM in annualized incremental revenue.
MBA , Management Information Systems (MIS) , 1980 — 1981
BS , Business Management , 1978 — 1980
AA , Business , 1977 — 1978
Licenses Coldwell Banker Realtor - Morris County NJ
Marketing Executive Networking Group (MENG)