President, Denny Marketing
San Francisco Bay Area
President, Denny Marketing
San Francisco Bay Area
5 more...
“Big Ideas, Delivered,” is the core of my marketing consulting work. Denny Marketing focuses on breakthrough outbound marketing, revenue growth and competitive strategy. We help companies use the best practices in social psychology and the smart application of “big ideas” to boost marketing results. This means higher ROI, faster growth and happier people.
I act as either a senior advisor – a “virtual CMO,” working with senior management – or as a fully outsourced marketing department, utilizing the talents of a team of outstanding creatives and consultants who have worked with me for many years. This adaptable approach allows me to offer the right solutions to address the growth challenges my clients face.
“Big Ideas, Delivered,” also suggests the “Delivery of Big Ideas.” I teach a two-day seminar on Marketing Innovation – the Principles of Persuasion Workshop, based on the research of Dr. Robert Cialdini – to corporate clients who need to apply the social psychology of influence and persuasion to their internal cultures and external communications.
Before my consulting life, I spent over twenty years as a senior manager at some of the premier brands in the technology world.
Social psychology of influence, marketing innovation, growth strategy, competitive strategy, brand development, messaging architecture development, demand generation, outsourced marketing, retail strategy and account management, office and enterprise marketing, channel marketing, consumer packaging, promotion, entertainment marketing.
Patent awarded: clamshell packaging for alkaline batteries, 1996
Patent awarded: strategic e-commerce enterprise marketing system, 2004