Stephen Danelutti

Current

• Director at netoCiety

Past

• Senior Consultant at Sony
• General Manager at Sony NetServices GmbH
• General Manager - Sony NetServices (SNS) at Sony

• Senior Manager - CRM at Sony DIME (Digital Imaging Europe)
• Marketing Director at Entriq
• Account Director at Leo Burnett
• Account Manager at Ogilvy & Mather

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Education

• Kingston University
• Institute of Marketing & Management

Recommended

2 people have recommended Stephen

Connections

75 connections

Industry

Online Media

Websites

• My Website
• My Blog

Stephen Danelutti’s Summary

An excellent networker who has developed and used transferable skills to set-up cutting-edge technological innovations and implement new business practices in global organisations (viz: Consumer Electronics, Telecommunications, Media, IT and FMCG). Management, Innovation, Strategy and Marketing (focused on Brand Building and CRM) are all descriptive of Stephen's discipline expertise. Stephen now focuses on driving businesses to grow innovatively or implementing innovative businesess, supported by insight and technology (social software) and centred on sustainability. Other key factors: goals and results oriented, committed, flexible and added value!

Stephen Danelutti’s Specialties:

Social Software and Networking Best Practice, Innovation and Change Management, Marketing & Sales Management, Brand Management, Customer Relationship Management, Setting-up New Businesses, Strategy, Technology Management

Stephen Danelutti’s Experience

• Director

  netoCiety

  (Information Technology and Services industry)

  January 2006 — Present (2 years 10 months)

  Acting as a trusted agent on behalf of clients, facilitating understanding and adoption of social software tools by sorting through the growing array of technology options and practices to support informed decision making, aiding implementation and providing training and assistance. Companies can tap these social software tools and others to develop communication, knowledge and collaboration systems for engaging with customers, employees and business partners and improve innovation, change, marketing and productivity efforts.

• Senior Consultant

  Sony

  (Public Company; 10,001 or more employees; Consumer Electronics industry)

  January 2004 — September 2005 (1 year 9 months)

  - Managed bid project for contract to develop an online digital music distribution platform for Sony Connect across Europe, competing with several external suppliers. Awarded contract.
  - Key role in shaping "take-to-market" strategy for innovative mobile, subscription-based, digital music service in Europe.
  - Key role in winning contract with major mobile operator and setting-up of two major countries (UK and Italy) with implimentation of the mobile, music subscription service.
  - Managed due dilligence evaluation on business partnership for provisioning of digital content management system for display signage in major European malls. Decision made to proceed

• General Manager

  Sony NetServices GmbH

  (Online Media industry)

  2002 — 2003 (1 year)

• General Manager - Sony NetServices (SNS)

  Sony

  (Public Company; 10,001 or more employees; Consumer Electronics industry)

  January 2002 — December 2003 (2 years)

  - Established branch office and team for SNS to support Sony European Business Units, in advance of ambitious timelines and achieving break-even in first year.
  - Established successful operations for marketing and sales of added value technology developments with development taking place remotely.
  - Successfully established channel for 3rd party sales

• Senior Manager - CRM

  Sony DIME (Digital Imaging Europe)

  (Public Company; 10,001 or more employees; Consumer Electronics industry)

  February 2000 — December 2001 (1 year 11 months)

  - Established pan-European CRM department at Sony DIME exceeding targets for customer registration (4-7%) and satisfaction with process (above 70% rating).
  - Managed the creation and profitability of an online print ordering service achieving objective to partly fund CRM function costs, with revenue increases averaging 20% YOY.
  - Successfully implemented Imaging portal supporting standard product marketing/sales and support efforts in 16 languages and countries, within targeted timelines.

• Marketing Director

  Entriq

  (Public Company; 201-500 employees; Computer Software industry)

  January 1998 — January 2000 (2 years 1 month)

  - Established marketing department and achieved initial brand awareness targets through advertising, events and web site for CRM software division with global media customers.
  - Achieved lead generation targets for sales team of 50 qualified leads per month after 1st year.
  - Organised and took lead in global user forums achieving objectives to inform, excite and ultimately sell upgrades of new CRM software versions. Success rate - 73%.

• Account Director

  Leo Burnett

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  April 1994 — November 1995 (1 year 8 months)

  Clients: Nissan, Guinness; SAB-Miller
  - Planned and implemented a new technique for interactive promotions achieving 17% take-up of offer.
  - Created and implemented a new data capturing methodology for recording consumer observations at point of sale. Input used in re-branding campaigns.
  - Planned, co-ordinated and directed focus group studies resulting in major modification of brand campaigns and in certain cases, product lines.

• Account Manager

  Ogilvy & Mather

  (Public Company; 10,001 or more employees; Marketing and Advertising industry)

  June 1989 — March 1994 (4 years 10 months)

  Clients: Kimberly Clark, Nestlé, Unilever
  - Planned and co-ordinated a global communication study for a range of products, prior to market entry, resulting in multi-million Pound launch.
  - Awarded special commendation for achieving task of improving relationship with major client and securing additional revenues - 35% increase in expenditure over previous year.
  - Successfully implemented brand stewardship programme with major clients as part of global efforts by agency to increase understanding of branding.

Stephen Danelutti’s Education

• Kingston University

  MA, Marketing, 1996 — 1997

• Institute of Marketing & Management

  Diploma, Marketing Management, January 1987 — June 1990

Additional Information

Stephen Danelutti’s Websites:

• My Website
• My Blog

Stephen Danelutti’s Interests:

Not for profit initiatives: - Provided pro-bono resources whilst at Sony NetServices to develop Net4kids web site - Founding partner of WhyCharity, a not for profit commited to creating a fair, measurable and global method for rating and awarding business’ achieving social balance Other Interests: - Technology, Innovation and Change, Digital Music; Books and Blogs Languages: - English – Excellent; Italian – Fluent; Dutch – Conversational Multicultural: - Lived, worked (global roles), studied in SA, UK and NL; of Italian descent

Stephen Danelutti’s Groups:

- Member of Tomorrow’s Company, a not for profit with an agenda committed to creating a future for business which makes equal sense to staff, shareholders and society

•    Wireless Internet Industry Executives (WIIE)...3400 members & growing!
•    Mobile Content
•    jaxtr user group

Stephen Danelutti’s Honors:

- Six Sigma Training (Champion and Black Belt levels achieved) 2004
- Various Project Management Courses 2003 - 2004
- Awarded full colours for Rugby (SA Schools), Captain A side 3 years running
- Achieved 1st Lieutentant rank in SA Army

Stephen Danelutti’s Contact Settings

Interested In:

• consulting offers
• new ventures
• expertise requests
• reference requests
• getting back in touch