
Web / eCommerce Consultant
Greater Denver Area

Web / eCommerce Consultant
Greater Denver Area
Optimal blend of Corporate and Entrepreneur
Intuitive, creative and experienced eCommerce/ Direct Marketing professional with 10 years of distinguished performance in online marketing and development creating highly successful and visible consumer websites by increasing visitor traffic, lead generation and sales through the implementation of Internet Marketing strategies; natural search optimization techniques, pay-per-click campaigns, SEO, affiliate and banner ad campaigns, competitor analysis, email, direct mail, persuasive copywriting, link creation campaigns and website metric analysis.
SEO, Start-Ups, eCommerce, Logistics, Acquisitions, Recruiting, Research, Accounting & Finance
(Privately Held; Myself Only; Internet industry)
November 2005 — Present (4 years 1 month)
Internet Marketing and eCommerce Consulting for small to medium sized retailers.
(Public Company; 501-1000 employees; Sporting Goods industry)
April 2007 — September 2007 (6 months)
Manage the DRTV branded websites; Tae Bo, The FIRM, GTxpress.
(Privately Held; 501-1000 employees; Sporting Goods industry)
August 2004 — October 2005 (1 year 3 months)
Reported to COO developed branding strategy for SSV ecommerce brands and then transitioned / redeveloped ecommerce department and websites, GearDirect.com, ColoradoSnowboards.com and GolfBargains.com.
(Privately Held; 11-50 employees; Sporting Goods industry)
September 2000 — July 2004 (3 years 11 months)
Founded and developed RacquetballCatalog.com, SquashCatalog.com, HandballCatalog.com and TennisOutfitters.com at Sports and Gear LLC.
(Privately Held; 1-10 employees; Staffing and Recruiting industry)
August 1995 — August 2000 (5 years 1 month)
Founded job board at ColoradoJobs.com and Peak Career Management recruiting company.
(Public Company; 10,001 or more employees; EDS; Information Technology and Services industry)
August 1988 — July 1995 (7 years )
Reported to Division President and managed a team that developed division's annual business plan presented to EDS board, led acquisition projects, asisted in cost modeling, prepared competitive and customer analysis and more...
• Developed, managed and prepared the annual global strategic plan for the $1 billion EDS Technical Products Division from 1990 to 1995.
• Created and managed team that oversaw cost analysis, competitive & market research, strategic planning, mergers and acquisitions, budgeting, and financial management reporting.
• Named one of the top young EDS managers in 1993.
• Consulted on two large Logistics Management projects in Europe for Memorex Telex and Tandon Computers and also met with several world-class Dutch logistics firms in Holland and Belgium.
• Led and assigned start-up teams for Division’s expansion into Europe and Canada.
(Public Company; 1001-5000 employees; Newspapers industry)
August 1986 — July 1988 (2 years )
Credit & Collections Manager – The Network of City Business Journals (87-88)
Assistant Business Manager – Dallas Business Journal (86-87)
BBA , Finance, Accounting, English , 1982 — 1986
Coaching Youth Sports, racquetball, skiing, hiking, camping, reading mystery novels, writing
Arvada Midget Football Assoc., RMIUG, Colorado Racquetball Assoc.