Post-click Marketing Evangelist at Monetate
Albany, New York Area
- Current
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- Online Marketing Evangelist at Monetate
- Adjunct Professor of Information Assurance at Norwich University
- Past
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- Film Producer at Dare Not Walk Alone
- Independent IT Security Strategist at Cobb Associates
- Producer at Schools Sports Action TV
- Chief Security Executive at iBAHN (formerly STSN)
- Senior VP at ePrivacy Group
- Director of Special Projects at Rainbow Technologies
- Director of Special Projects at NCSA
- Education
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- University of Leeds
- King Henry VIII School, Coventry
- McMaster University
- Recommended
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3 people have recommended Stephen - Connections
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96
connections
- Industry
- Information Technology and Services
- Websites
Stephen Cobb’s Summary
As a successful serial entrepreneur in several verticals I accumulated expertise as an evangelist for new products and product positioning. I am now striving to apply that expertise at Monetate, a startup focused on improving online experiences through innovative post-click strategies.
I enjoy educating new markets to speed adoption of game-changing technologies. I'm also a subject matter expert in information security and privacy strategy, known for developing predictive risk and threat models, increasing awareness of security and privacy issues through education and articulation, and creating innovative, profit-enhancing solutions to security and privacy problems.
Currently engaged in social media and new media research--blogs, Twitter, soc nets, and such like--particularly with respect to new economic and socio-political challenges. Also thinking about business continuity, risk displacement, trust erosion and social impact of security breaches.
Stephen Cobb’s Specialties:
Analyzing opportunities for innovative technology to bring increased efficiency and reduced risk to markets and systems. Evangelizing products that address those opportunities and educating markets to embrace new solutions. Analyzing and predicting risks to security and privacy of data; establishing standards of due care; education about, and articulation of, security and privacy challenges at all levels; pioneering of innovative security and privacy solutions.
Stephen Cobb’s Experience
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Online Marketing Evangelist
Monetate
(Internet industry)
July 2008 — Present (1 year 1 month)
Working to increase awareness and understanding of Monetate, a unique service that optimizes and enhances web sites for businesses and consumers and can dramatically improve revenue and ROI for online retail operations. It does this by streamlining the building, tracking, and testing of messaging and promotional offers individually tailored to customer segments and visitor behavior.
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Adjunct Professor of Information Assurance
Norwich University
(Educational Institution; 501-1000 employees; Higher Education industry)
July 2002 — Present (7 years 1 month)
Create and teach online graduate courses for the Master of Science in Information Assurance degree program at Norwich University, Vermont. I developed much of the original curriculum and wrote numerous lectures for Norwich's award-winning MSIA program. Recently developed a new course in Business Continuity Management in partnership with Michael Miora, FBCI, (Norwich University has been designated a Center for Academic Excellence in Information Assurance Education by the National Security Agency and Department of Homeland Security.)
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Film Producer
Dare Not Walk Alone
(Entertainment industry)
February 2006 — July 2008 (2 years 6 months)
As producer of "Dare Not Walk Alone" I applied startup and Web 2.0 strategies to transition an award-winning civil rights documentary from the festival circuit to theatrical and DVD distribution. Results include broad critical acclaim:
"Powerful slice of roiling American history" -- LA Times
"Packs a punch" -- LA Weekly
"Mesmerizing and heart-rending" -- L.A. City Beat
"Has great potential to do real good in the world" -- Boxoffice Magazine
"A uniquely intimate document." -- Variety
"The racial politics of the current presidential election make this film all the more significant." -- Film Journal -
Independent IT Security Strategist
Cobb Associates
(Computer & Network Security industry)
April 2005 — July 2008 (3 years 4 months)
Helped clients anticipate and mitigate adverse security and privacy implications of business and IT initiatives. Identified risk factors in emerging technologies and behaviors. Informed and formulated organizational risk tolerance. Increased awareness of security and privacy issues within organizations and across markets.
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Producer
Schools Sports Action TV
(Online Media industry)
October 2007 — July 2008 (10 months)
Growing a UK-based e-media and social networking company that encourages, and develops compelling online content around, youth involvement with sport and video technology.
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Chief Security Executive
iBAHN (formerly STSN)
(Privately Held; 201-500 employees; Telecommunications industry)
May 2004 — December 2004 (8 months)
Provided advice and direction on security and business strategy for the world's leading supplier of wired and wireless broadband services for hotels, conferences, and hotspots. Increased awareness and understanding of privacy and security risks among business travelers. Educated the market to improve employer's market share. iBAHN is a great company with an excellent CEO and a bright future.
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Senior VP
ePrivacy Group
(Privately Held; 1-10 employees; Telecommunications industry)
October 2001 — December 2003 (2 years 3 months)
Co-founded privately-held company to design, develop and fund innovative digital electronic and security technlogy and training. Created privacy and security training taken by all Microsoft MSN employees. Helped create and deploy Trusted Sender email integrity assurance system. Helped develop, fund, and position patent-pending, network-level anti-spam technology (Turntide Anti-Spam Router a.k.a SpamSquelcher). Facilitated and funded spin-off and sale of TurnTide to Symantec in $28 million acquisition.
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Director of Special Projects
Rainbow Technologies
(Public Company; 201-500 employees; SFNT; Computer & Network Security industry)
September 1999 — September 2001 (2 years 1 month)
Security evangelist for two-factor authentication and encryption co-processors, major company product lines. Spoke at and chaired relevant security conferences around the world. Advised companies and government agencies on information system security through industry publications, seminars, and billable consulting engagements. Developed and delivered security education and awareness programs to large numbers of consumers and employees.
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Director of Special Projects
NCSA
(Computer & Network Security industry)
1995 — 1997 (2 years)
Assessed security exposure for client companies in current and proposed information systems. Assignments included lead consultant on a multi-million dollar medical information system for a $16 billion company, which made significant design changes based on my final report. Worked with media to increase corporate and consumer awareness and understanding of infosec risks and responses, notably the proper use of firewalls.
Stephen Cobb’s Education
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University of Leeds
B. A, Hons First (Joint) , English, Religious Studies , 1971 — 1974
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King Henry VIII School, Coventry
Sixth Form , Economics, English, History , 1964 — 1970
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McMaster University
Comparative Religion
Post-graduate teaching assistant.
Additional Information
Stephen Cobb’s Websites:
Stephen Cobb’s Interests:
security, privacy, technology, education, ethics, writing, photography, film, sustainable energy, social entrepreneurship, triple bottom line companies, kayaking, ATVing, target shooting.
Stephen Cobb’s Honors:
Best-selling author (Using Quattro Pro, Osborne McGraw-Hill, 1987)
First comprehensive guide to PC and LAN security, 1992
First business primer on privacy for web sites and email, 2002
Stephen Cobb’s Contact Settings
Interested In:
- new ventures
- expertise requests
- business deals
- reference requests
- getting back in touch
